- Job Title: Digital Marketing Manager
- Company: Travelers
- Location: Hartford, Connecticut, United States (Remote)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 19, 2025
- Experience Level: 5-10 years
- Remote Status: On-site (Hartford, CT)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to raise awareness, deepen engagement, and increase demand for Travelers' products and services.
- Collaborating with business partners and digital marketing leadership to achieve desired outcomes.
- Managing and optimizing digital marketing campaigns and social selling programs using various tools and platforms.
- Analyzing performance using KPIs and other methods to optimize campaign results and enhance engagement.
ASSUMPTION: This role requires a strong understanding of digital marketing trends and a proven track record in campaign management, data analysis, and collaboration with cross-functional teams.
📋 Key Responsibilities
- Campaign Management (70%)
- Develop and execute digital marketing strategies to raise awareness, deepen engagement, and increase demand for Travelers' products and services using digital platforms.
- Analyze campaign performance using KPIs and other methods to recommend optimization strategies and tests, driving efficient results and enhancing engagement, acquisition, and retention.
- Collaborate with business partners to understand their goals and objectives and help develop strategies to achieve desired outcomes in conjunction with digital marketing leadership.
- Campaign Execution & Management (20%)
- Manage and deploy digital marketing and paid advertising campaigns and social selling field activation programs using in-house and vendor-supplied tools, including trafficking, tracking, approvals, and testing prior to launching.
- Leverage marketing technology tools to execute campaigns while serving as a point-of-contact for external vendors (agencies, marketing technology vendors, etc.).
- Project & Departmental Initiatives (10%)
- Participate in or co-lead departmental projects and initiatives aimed at establishing top-tier digital marketing practices throughout the company.
- Perform other duties as assigned.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with both internal departments and cross-functional teams.
🎯 Required Qualifications
- Education: Bachelor's degree or equivalent experience.
- Experience: Five or more years of digital marketing experience, preferably in the relevant area of specialization (e.g., email, social, etc.).
- *Assumption:* A minimum of three years of experience in digital marketing is required for this role.
- Required Skills:
- Proven experience reporting out on campaign results and working with both analytical and creative teams.
- Proven experience working with marketing technology and data.
- Strong verbal and written communication skills.
- Strong time and project management skills.
- Preferred Skills:
- Proven experience with Salesforce Marketing Cloud (for email marketing specialists).
- Proven experience with LinkedIn Sales Navigator (for social selling specialists).
💰 Compensation & Benefits
- Salary Range: $96,400.00 - $159,100.00 per year
- *Assumption:* The provided salary range is an annual nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity, and location of the role; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment.
- Benefits:
- Health Insurance: Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.
- Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
- Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
- Wellness Program: The Travelers wellness program is comprised of tools, discounts, and resources that empower you to achieve your wellness goals and caregiving needs. In addition, their mental health program provides access to free professional counseling services, health coaching, and other resources to support your daily life needs.
- Volunteer Encouragement: Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
📌 Applicant Insights
🔍 Company Context
- Industry: Insurance
- Company Size: 10,001+ employees
- Founded: 1853
- Company Description: Travelers provides insurance coverage to protect the things that are important to you – your home, your car, your valuables, and your business. They have been around for more than 170 years and have earned a reputation as one of the best property casualty insurers in the industry because they take care of their customers, agents, brokers, communities, and each other.
- Company Specialties: Insurance
📊 Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: This role reports directly to the Digital Marketing Leadership team.
- Work Arrangement: On-site (Hartford, CT) with potential for hybrid or remote work in the future.
- Growth Opportunities: This role offers opportunities to work on various campaigns, collaborate with cross-functional teams, and participate in departmental projects and initiatives. There may also be opportunities for career progression within the Digital Marketing team or related departments.
🌍 Location & Work Environment
- Office Type: Corporate headquarters with a modern, collaborative work environment.
- Office Location(s): 485 Lexington Avenue, New York, NY 10017-2630, US; 1 Tower Sq, Hartford, CT 06103, US
- Geographic Context: Hartford, Connecticut, is a medium-sized city with a mix of urban and suburban areas. It offers a variety of cultural attractions, outdoor activities, and a reasonable cost of living compared to other major cities in the Northeast.
- Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for remote work)
💼 Interview & Application Insights
- Typical Process: 1. Online application; 2. Phone or video screen; 3. In-person or virtual interview with hiring manager and/or team members; 4. Final interview with senior leadership; 5. Background check and offer.
- Key Assessment Areas: Digital marketing campaign management, data analysis, collaboration, communication, and problem-solving skills.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Be prepared to discuss your experience with digital marketing campaigns, tools, and platforms.
- Research Travelers' company culture and be ready to demonstrate your fit with their values.
- Company Values: Taking care of customers, communities, and each other; innovation; collaboration; and reliability.
- Work Style: Fast-paced, collaborative, and data-driven; encourages continuous learning and professional development.
- Self-Assessment Questions:
- How do you approach working with cross-functional teams to achieve desired outcomes?
- How do you stay up-to-date with digital marketing trends and best practices?
- How do you balance data-driven decision-making with creative problem-solving?
⚠️ Potential Challenges
- The role may require working on multiple campaigns simultaneously, requiring strong time management and prioritization skills.
- The fast-paced nature of the digital marketing industry may necessitate adaptability and continuous learning.
- The role may involve collaborating with remote team members or business partners, requiring strong communication and virtual collaboration skills.
📈 Similar Roles Comparison
- Digital Marketing Manager (Travelers) vs. Digital Marketing Manager (Other Insurance Companies): Travelers offers a comprehensive benefits package, a strong brand reputation, and opportunities for career growth within the digital marketing team or related departments. Other insurance companies may offer similar roles with varying benefits packages, company cultures, and career progression opportunities.
- Digital Marketing Manager vs. Digital Marketing Specialist: The Digital Marketing Manager role at Travelers offers more strategic and leadership responsibilities, while the Digital Marketing Specialist role focuses more on tactical execution and may have less oversight of campaigns and team members.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new product launch, including list segmentation, promotional messaging, template setup, and campaign delivery using Salesforce Marketing Cloud.
- Managing a social selling program for the field sales organization, including live training, coaching, and integration with other marketing activation efforts using LinkedIn Sales Navigator and other social sharing tools.
- Collaborating with the communications team to develop and execute a content marketing strategy to raise awareness and deepen engagement with target audiences using various digital platforms.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the Digital Marketing team currently, and how can this role help address them?
- How does Travelers support the professional development and growth of its digital marketing team members?
- What is the typical career path for a Digital Marketing Manager at Travelers, and are there opportunities for progression within the team or related departments?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://travelers.wd5.myworkdayjobs.com/External/job/CT---Hartford/Digital-Marketing-Manager_R-44613-1).
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Prepare for your interview by researching Travelers' company culture and being ready to demonstrate your fit with their values.
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
