📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: The Walt Disney Company
🔹 Location: Glendale, California, USA
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing global YouTube strategy and programming for Disney's core brands
- Collaborating with stakeholders across Studios and the broader TWDC enterprise
- Developing and executing digital campaigns and macro-level strategies
- Working with cross-functional teams to ensure alignment with brand and franchise priorities
- Providing project status updates and overseeing team planning documents
ASSUMPTION: This role requires a strong understanding of digital marketing, YouTube, and brand strategy. The ideal candidate will be proactive, collaborative, and able to work effectively in a fast-paced, highly matrixed organization.
📋 Key Responsibilities
✅ Manage execution of digital campaigns and macro-level strategies for Disney's YouTube portfolio
✅ Collaborate with internal teams throughout the content development lifecycle
✅ Assist in strategic deliverables, including copywriting, deck design, and research
✅ Oversee the distribution of YouTube documents to relevant stakeholders
✅ Manage repository of capability documents across various platforms
✅ Coordinate meetings across key stakeholders' calendars
✅ Collaborate on calendar planning with Brand & Title counterparts to ensure windowing alignment
✅ Provide project status updates to VP and Corporate Brand
✅ Oversee management and updating of all team planning documents, strategies, presentations, and guidelines/process documents for global YouTube
✅ Manage overarching programming calendars, communication, and Airtables ensuring deadlines are met
✅ Accountable for team quarterly planning meeting agendas and action items
✅ Manage repository of cross-functional team meeting agendas, including action items and delivery dates
✅ Disseminate insights on platform updates and best practices for the capability and cross-network teams
✅ Research projects as assigned by leadership
✅ Maintain a database of noteworthy creators and vendors the teams can leverage
✅ Assist in training and providing guidance to Jr. staff and interns
ASSUMPTION: This role involves a high level of collaboration and requires strong communication, organizational, and project management skills.
🎯 Required Qualifications
Education: BA or BS in Journalism, Film, Marketing, or a relevant field, or equivalent experience
Experience: 3+ years of relevant experience with digital marketing for brand and entertainment properties
Required Skills:
- Proven YouTube experience and passion for the platform
- Ability to prioritize, meet deadlines, make business decisions, and change course of action quickly
- Excellent interpersonal skills and the ability to interface with varied levels of management, senior peers, and partners across varying teams
- Strong working knowledge of emerging media and new technology platforms
- Experience with visual storytelling and producing compelling and engaging social content
- Ability to work effectively in a fast-paced environment, juggling multiple projects, and within a highly matrixed organization
Preferred Skills:
- Broad understanding of the role of social media in society today and its application to business
- Advanced proficiency with Google, Microsoft Office Suite, and Keynote
- Experience with Airtable, Sprinkler, and Google Suite
- Global stakeholder management experience
ASSUMPTION: While a degree in a relevant field is preferred, equivalent experience will also be considered. The ideal candidate will have a strong background in digital marketing, with a focus on YouTube and brand strategy.
💰 Compensation & Benefits
Salary Range: $94,200.00 to $126,200.00 per year
Benefits:
- Medical
- Financial
- Other Benefits
Working Hours: Full-time, with the possibility of working flexible hours, including nights and weekends
ASSUMPTION: The salary range provided is specific to California. The base pay offered may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1992
Company Description:
- Disneyland Paris is a dynamic and multicultural team that welcomes guests every day to create magical memories
- The company offers a wide range of job profiles across corporate and operations departments
- Since 1992, Disneyland Paris has welcomed over 320 million visitors and made millions of dreams come true
Company Specialties:
- Marketing
- Communication
- Engineering
- Human Resources
- Sales
- Finance
- Legal
- Real Estate Development
- Information Technology
- Events
- Supply Chain
- Logistics
- Purchasing
- Revenue Management
- Research
- Strategy
- Audit
- Construction
- Pricing
- Reception
- Tourism and Hospitality
Company Website: careers.disneylandparis.com
ASSUMPTION: Disneyland Paris is a well-established company with a strong brand and a diverse range of job opportunities. The company values creativity, innovation, and a commitment to delivering exceptional experiences for its guests.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Sr. Manager of Global YouTube Strategy & Programming
Work Arrangement: On-site, with the possibility of working flexible hours, including nights and weekends
Growth Opportunities:
- Potential to advance to a senior-level role within the team or broader organization
- Opportunities to work on high-profile projects and collaborate with cross-functional teams
- Chance to gain experience in global brand management and digital marketing strategy
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Glendale, California, USA
Geographic Context:
- Glendale is located in the Greater Los Angeles area, offering a diverse range of cultural, recreational, and entertainment options
- The city is known for its vibrant arts scene, historic sites, and beautiful parks
- Glendale is also home to a variety of industries, including entertainment, healthcare, and technology
Work Schedule: Full-time, with the possibility of working flexible hours, including nights and weekends
ASSUMPTION: The work environment at Disney is dynamic, collaborative, and fast-paced. The company values creativity, innovation, and a strong work ethic.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise, with a focus on YouTube
- Strategic thinking and planning skills
- Collaboration and communication skills
- Project management and organizational skills
- Cultural fit and alignment with Disney's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your passion for Disney, YouTube, and digital marketing
- Prepare examples of your past work that showcase your creativity, strategic thinking, and ability to manage projects
- Be ready to discuss your understanding of Disney's brands and franchises, as well as your ideas for growing their YouTube presence
ATS Keywords: Digital Marketing, YouTube, Brand Strategy, Content Creation, Project Management, Collaboration, Communication, Stakeholder Management, Research, Team Leadership, Adaptability, Time Management
ASSUMPTION: The application process at Disney is competitive, and candidates should be prepared to demonstrate their skills and qualifications through a series of interviews and assessments.
🛠️ Tools & Technologies
- Airtable
- Google Suite (Google Docs, Sheets, Slides)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Keynote
- Sprinkler
- Box
- OneDrive/SharePoint
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Excellence
- Creativity
- Storytelling
- Integrity
- Respect
- Inclusion
- Optimism
Work Style:
- Collaborative
- Dynamic
- Fast-paced
- Innovative
- Results-driven
Self-Assessment Questions:
- Do you have a strong understanding of Disney's brands and franchises, and a passion for growing their YouTube presence?
- Are you comfortable working in a fast-paced, highly matrixed organization, and collaborating with cross-functional teams?
- Do you have strong communication, organizational, and project management skills?
- Are you able to work flexible hours, including nights and weekends as needed?
- Do you share Disney's values and commitment to delivering exceptional experiences for guests?
ASSUMPTION: Disney values candidates who are creative, innovative, and committed to delivering exceptional experiences for its guests. The ideal candidate will be a strong cultural fit and able to thrive in a dynamic, fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in priorities and workflows
- Working flexible hours, including nights and weekends as needed
- Maintaining a strong work-life balance in a demanding role
ASSUMPTION: The role of Digital Marketing Manager at Disney presents unique challenges and opportunities for professional growth and development. Candidates should be prepared to work in a dynamic, fast-paced environment and manage multiple projects and priorities.
📈 Similar Roles Comparison
- This role is similar to other digital marketing manager positions, but with a focus on global YouTube strategy and programming for entertainment brands
- Unlike other roles, this position requires a strong understanding of Disney's brands and franchises, as well as the ability to work effectively within a highly matrixed organization
- Career paths for this role may include advancement to senior-level positions within the team or broader organization, as well as opportunities to work on high-profile projects and collaborate with cross-functional teams
ASSUMPTION: While this role shares similarities with other digital marketing manager positions, it also presents unique opportunities and challenges specific to the entertainment industry and Disney's global brand portfolio.
📝 Sample Projects
- Developing and executing a global YouTube strategy for Disney's core brands
- Collaborating with cross-functional teams to create and launch a new original series or special event on Disney+
- Managing the distribution of YouTube documents to relevant stakeholders and ensuring alignment with strategic priorities and programming schedules
ASSUMPTION: The projects listed above are examples of the types of initiatives the Digital Marketing Manager may be involved in, depending on the company's priorities and the specific needs of its brands and franchises.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role collaborate with other teams and stakeholders within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the broader goals and objectives of the company?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on digital marketing, YouTube, and brand strategy
- Prepare examples of your past work that showcase your creativity, strategic thinking, and ability to manage projects
- Be ready to discuss your understanding of Disney's brands and franchises, as well as your ideas for growing their YouTube presence
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
