📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Dermalogica
🔹 Location: Leatherhead, Surrey, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leadership of digital marketing strategy across paid channels
- Cross-functional collaboration with internal teams
- Management of external media agencies
- Data-driven optimisation and performance tracking
ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing and experience leading paid campaigns across various channels.
📋 Key Responsibilities
✅ Lead and own the digital marketing strategy across all paid channels including social, display, search, and video
✅ Partner with internal teams to align digital marketing efforts and ensure consistency of message, spend efficiency, and visibility
✅ Internal ownership for our incremental media spends platform - reporting, sharing regular updates, and guiding future investment through data insights
✅ Briefing campaigns and creative assets, approving plans, and data-led optimisation
✅ Manage 2 external agency partners in paid search and social media buying
✅ Develop a cross-channel paid media roadmap with test-and-learn strategies to maximise growth and efficiency
✅ Drive a cohesive digital marketing calendar that supports key brand activations, launches, and promotions across all commercial channels
✅ Monitor campaign performance, creative performance learnings, customer acquisition costs, and performance against KPIs
✅ Ensure ongoing media budget planning, forecasting, tracking, and communicating
✅ Champion innovation and share emerging platform and creative insights, performance trends, and learnings with the wider business
ASSUMPTION: This role involves a high level of responsibility and requires strong analytical skills, stakeholder management, and presentation skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing, with a focus on paid campaigns across social, search, and display
Required Skills:
- Proven track record in leading paid campaigns across social, search, and display
- Experience managing external media agencies and building in-house media measurement processes
- Strong analytical mindset with confidence in using data to inform decisions and drive optimisation
- Track record of delivering effective cross-functional collaboration and harmonising marketing efforts
- Experience working within ecommerce, beauty, health, or lifestyle brands is desirable
- Confident communicator with strong stakeholder management and presentation skills
- A proactive self-starter with a test-and-learn mindset and commercial focus
Preferred Skills:
- Experience with Google Ads and social media advertising platforms
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates should have a strong background in digital marketing and experience leading paid campaigns. Familiarity with specific advertising platforms and marketing automation tools is a plus but not required.
💰 Compensation & Benefits
Salary Range: £45,000 per year (This is the provided salary, with no need for industry standard estimation)
Benefits:
- Private Health Care with Vitality and Medicash
- Life insurance with Legal and General which includes – Virtual GP with Health365, wellbeing and counselling and Financial Protection
- A 5% pension contribution from the company as well as access to a pension’s advisor
- Your Birthday off work!
- 5 paid sick days per year
- £70 monthly product allocation
- Access to new product innovation before they hit the shelves so that you can experience the products first-hand
- 30% off other Unilever Prestige Brands such as Hourglass, Living Proof, Ren, Murad and Kate Somerville
- Access to Unilever Discounts, an online shopping website discounts on multiple high street brands
- The opportunity for growth and progression, we really invest in your personal development through our Learning and development platforms
- Treats in the office such as our Free Ice Cream Fridge and regular complimentary skin treatments
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The provided salary and benefits package are comprehensive and competitive for the role and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 201-500 employees (Medium-sized company, offering a balance between growth opportunities and established processes)
Founded: 1986 (Over 35 years in business, with a well-established brand and reputation)
Company Description:
- Dermalogica is a professional-grade skincare brand, founded by a skin therapist
- Offers custom skincare solutions, education, products, and services for skin therapists and customers
- Committed to achieving success and fostering respect through excellent education, innovative products, and outstanding human connection
Company Specialties:
- Skin health
- Post-graduate education
- Professional skin care
- And skin care
Company Website: http://www.dermalogica.com
ASSUMPTION: Dermalogica is a well-established brand in the professional skincare industry, with a strong focus on education and innovation.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with significant responsibility and autonomy
Reporting Structure: Reports to the Associate Digital Director
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential for career progression within the marketing department or the wider organisation
- Opportunities to work on diverse campaigns and projects, driving growth and innovation
- Access to learning and development platforms for personal growth and skill development
ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and personal development.
🌍 Location & Work Environment
Office Type: On-site, with a physical office location in Leatherhead, Surrey
Office Location(s): 1535 Beachey Pl, Carson, CA 90746, US
Geographic Context:
- Leatherhead is a town in Surrey, England, with a population of approximately 35,000 people
- Surrey is a county in South East England, known for its rural beauty and proximity to London
- The office is located in a suburban area, with easy access to amenities and public transportation
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work not specified
ASSUMPTION: The office environment is professional and collaborative, with a focus on driving growth and innovation in the digital marketing space.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and stakeholder management
- Presentation and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your past campaigns and their outcomes to demonstrate your expertise
- Research Dermalogica's brand and values to show your enthusiasm and cultural fit
ATS Keywords: Digital Marketing, Paid Campaigns, Social Media, Search, Display, Analytical Skills, Cross-Functional Collaboration, Ecommerce, Stakeholder Management, Presentation Skills, Proactive, Test-and-Learn Mindset, Commercial Focus
ASSUMPTION: The application process is competitive, and candidates should tailor their application materials to highlight their relevant skills and experience.
🛠️ Tools & Technologies
- Google Ads
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- Marketing automation tools and CRM systems (e.g., HubSpot, Marketo)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Excellence in education
- Innovation in products and services
- Human connection through personalised skincare solutions
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Proactive and test-and-learn mindset
Self-Assessment Questions:
- Do you have a strong background in digital marketing and experience leading paid campaigns?
- Are you comfortable working in a collaborative, cross-functional environment?
- Do you have a proactive, test-and-learn mindset, with a focus on driving growth and innovation?
ASSUMPTION: Candidates should assess their fit with Dermalogica's values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing multiple external agency partners and internal stakeholders
- Balancing short-term performance optimisation with long-term brand growth
- Keeping up with the fast-paced nature of the digital marketing landscape
- Working in a competitive industry with a well-established brand
ASSUMPTION: These challenges require strong project management, communication, and analytical skills to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on paid media strategy and optimisation across multiple channels
- Similar roles may focus on specific channels or aspects of digital marketing, such as social media or SEO
- Career progression may involve moving into a more senior role within digital marketing or transitioning into a broader marketing leadership position
ASSUMPTION: This role offers a unique opportunity to drive growth and innovation in the digital marketing space, with potential for career progression within the organisation.
📝 Sample Projects
- Developing and executing a cross-channel paid media roadmap to maximise growth and efficiency
- Optimising campaign performance and creative performance learnings to improve ROI
- Managing external agency partners to ensure consistent messaging, spend efficiency, and visibility across channels
ASSUMPTION: These projects require strong analytical skills, strategic thinking, and cross-functional collaboration to deliver successful outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the overall marketing strategy and roadmap for the organisation?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dermalogica support the growth and development of its employees?
- What are the most challenging aspects of working in the digital marketing space for this role?
ASSUMPTION: These questions help candidates better understand the role, the team, and the organisation's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your past campaigns and their outcomes to demonstrate your expertise
- Research Dermalogica's brand and values to show your enthusiasm and cultural fit
- Follow up with the hiring manager one week after your final interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
