Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Thailand

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Wed Apr 02, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing social media presence to boost visibility and web traffic.
• Coordinating influencer collaborations for maximum exposure.
• Overseeing business listings on various platforms.
• Supporting SEO strategies through digital content creation.

ASSUMPTION: The focus is on enhancing the hotel's digital footprint and marketing efficiency, given the emphasis on social media and SEO strategies.

📋 Key Responsibilities

✅ Manage the hotel's approved social media platforms and engage with audiences.

✅ Identify and coordinate with influencers to enhance promotional activities.

✅ Maintain up-to-date business listings on Google and third-party sites.

✅ Support the Director of Marketing Communication in website management.

✅ Manage and allocate budgets efficiently for digital marketing.

✅ Analyze digital marketing data to evaluate and optimize strategies.

✅ Stay updated with technology advancements and conduct market analysis.

ASSUMPTION: The role is geared towards someone who is tech-savvy and results-driven, as indicated by the emphasis on data analytics and budget management.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communication, or a related field

Experience: At least 3 years in hotel marketing and 2+ years in digital marketing

Required Skills:

• Proficient in social media, e-commerce, SEO, and Display Marketing
• Strong written and verbal communication skills in English and Thai
• Familiarity with media editing software and WordPress CMS

Preferred Skills:

• Experience with analytical tools like Google Analytics
• Creativity in content creation and strategy execution

ASSUMPTION: Preference is given to candidates who have a holistic understanding of both technical and creative aspects of digital marketing.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive within the hospitality industry.

Benefits:

• Employee benefit card offering global hotel discounts
• Access to learning and development programs
• Opportunity for international career growth

Working Hours: 40 hours per week with flexibility depending on project needs

ASSUMPTION: The compensation package is tailored to attract skilled professionals, reflected in the benefits and growth opportunities offered.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: Over 10,001 employees, indicating a large organization with extensive resources.

Founded: Not Specified

Company Description:

• Global leader with a vast portfolio of hotel brands
• Innovative approach to hospitality and guest experiences
• Commitment to positive local and global impact

Company Specialties:

• Hospitality
• Catering
• Customer service excellence

Company Website: https://www.group.accor.com

ASSUMPTION: As a leading hospitality company, AccorHotel offers a dynamic work environment focused on career progression and innovation.

📊 Role Analysis

Career Level: Mid-level managerial role

Reporting Structure: Reports to the Director of Marketing Communications

Work Arrangement: Primarily on-site with occasional flexibility

Growth Opportunities:

• Career advancement within the AccorHotel group
• Involvement in cutting-edge marketing projects
• Networking with industry leaders and influencers

ASSUMPTION: This role is ideal for professionals seeking growth in a large hospitality network, with opportunities for both lateral and upward movement.

🌍 Location & Work Environment

Office Type: Luxury resort environment within Bangkok

Office Location(s): Mövenpick BDMS Wellness Resort Bangkok

Geographic Context:

• Located in a vibrant, culturally rich part of Bangkok
• Proximity to popular tourist and business districts
• Blend of urban convenience and serene resort ambiance

Work Schedule: Standard 40-hour workweek with potential weekend or holiday requirements during busy seasons

ASSUMPTION: The work environment offers a unique atmosphere combining high-paced urban life with the calm of a luxury resort.

💼 Interview & Application Insights

Typical Process:

• Initial screening interview
• In-depth panel interview with marketing and management team
• Skills assessment and presentation of marketing strategies

Key Assessment Areas:

• Creative and strategic thinking
• Understanding of digital marketing trends
• Ability to analyze data for business improvement

Application Tips:

• Emphasize experience in hospitality and digital marketing
• Provide examples of successful campaigns or projects
• Demonstrate proficiency in required tools and technologies

ATS Keywords: Digital Marketing, SEO, Social Media Management, Influencer Relations, Budget Management

ASSUMPTION: The application process emphasizes strategic proficiency and alignment with digital marketing goals, likely involving practical demonstrations.

🛠️ Tools & Technologies

• Google Analytics
• Meta Business Suites
• WordPress CMS

ASSUMPTION: Familiarity with these tools is critical, highlighting the need for candidates to be well-versed in analytic and content management platforms.

👔 Cultural Fit Considerations

Company Values:

• Excellence in service and hospitality
• Commitment to sustainable practices
• Innovation and adaptation to market trends

Work Style:

• Open-minded and proactive approach
• Ability to collaborate across departments
• Focus on team achievements and personal accountability

Self-Assessment Questions:

• Am I adaptable to the fast-paced and evolving nature of digital marketing?
• Do I have the technical skills required for data analysis and content management?
• Can I thrive in a collaborative and innovative environment?

ASSUMPTION: Candidates who align with values of innovation, sustainability, and collaboration will fit well within the company culture.

⚠️ Potential Challenges

• Maintaining engagement across diverse social media platforms
• Balancing innovative ideas with budget constraints
• Coordinating with international teams and audiences
• Continual adaptation to new digital marketing trends

ASSUMPTION: Challenges primarily revolve around keeping pace with digital innovations while maintaining rigorous brand standards within a global framework.

📈 Similar Roles Comparison

• Differences in focus between hotel management and corporate settings
• Increased emphasis on guest-oriented strategies
• Greater influence of international hospitality standards

ASSUMPTION: Compared to similar roles, there's a heavier focus on hospitality-specific marketing strategies.

📝 Sample Projects

• Launching a seasonal marketing campaign for wellness retreats
• Collaborations with local influencers for travel exposure
• Developing a SEO-driven content series for the resort’s blog

ASSUMPTION: The projects will likely involve both traditional and digital marketing tactics with a focus on guest experience enhancement.

❓ Key Questions to Ask During Interview

• How does the role contribute to overall business goals?
• What are the key performance indicators for success in this position?
• Could you describe the typical daily work environment?
• What resources are available for marketing innovation?
• What are the opportunities for professional development?

ASSUMPTION: Inquiry into performance metrics and professional growth suggests the role has defined success criteria and career trajectory.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's careers page or an applicable job portal
• Prepare a detailed portfolio of past digital marketing work
• Ensure your resume highlights relevant experience and skills
• Reach out to the recruitment team for any inquiries
• Follow up after the application to express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.