📌 Core Information
- Job Title: Digital Marketing Manager
- Company: AccorHotel
- Location: Singapore, Singapore
- Job Type: Full-time
- Category: Hospitality
- Date Posted: May 22, 2025
- Experience Level: 2-5 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving digital marketing plans for the hotel and its F&B outlets
- Ensuring high performance through effective data analytics
- Managing the hotel's websites, social media platforms, and online reputation
- Optimizing marketing opportunities and collaborations
- Working with cross-functional teams and external vendors
ASSUMPTION: This role requires a strong understanding of current digital marketing trends and a proactive approach to stay updated with industry developments.
📋 Key Responsibilities
- 🌐 Digital Marketing Strategy & Execution: Develop and implement digital marketing strategies, ensuring timely execution and high performance.
- 📈 Data Analysis & Reporting: Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- 🌐 Website Management: Manage hotel's websites and microsites, ensuring SEO and SEM synergies across all platforms.
- 📧 Email Marketing: Create and manage content for email marketing campaigns.
- 📸 Social Media Management: Manage hotel's social media platforms, driving engagement and awareness.
- 💬 Online Reputation Management: Oversee online reputation management, ensuring timely responses and positive reviews.
- 🤝 Partnerships & Collaborations: Identify and manage digital partnership opportunities to support hotel's operations and business objectives.
- 📊 Data-Driven Decision Making: Use data analytics to optimize spend and performance based on insights.
ASSUMPTION: This role requires strong analytical skills and the ability to translate data insights into actionable marketing strategies.
🎯 Required Qualifications
- Education: Bachelor's degree in Management, Marketing, Communications, or a related field.
- Experience: 3-5 years of experience in digital marketing, E-Commerce, or a related field, preferably in the hospitality or lifestyle industry.
- Required Skills:
- Strong knowledge of SEO, SEM, social media marketing, and content creation
- Proficiency in analytical tools such as Google Analytics, Google Search Console, and META Business
- Excellent English, both verbal and written
- Strong project management skills
- Excellent copywriting, storytelling, and visual communication skills
- Preferred Skills:
- Experience working with marketing partnerships and brand collaborations
- Proficiency in additional languages
ASSUMPTION: Candidates with experience in the hospitality industry and a strong understanding of its unique digital marketing landscape will have an advantage.
💰 Compensation & Benefits
- Salary Range: SGD 6,000 - 8,000 per month (Estimated based on industry standards for a mid-level digital marketing role in Singapore)
- Benefits:
- 5-day work week
- Duty meals provided
- Heartist F&B discount and preferential room rates at worldwide Accor Hotels
- Flexible benefit (Dental/Optical/Vacation Expenses)
- Comprehensive medical and insurance coverage
- Local/overseas career development and growth opportunities
- Working Hours: Full-time, with the possibility of working beyond normal hours, public holidays, and weekends based on job needs
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Hospitality
- Company Size: 10,001+ employees
- Founded: 1967 (as a public company)
- Company Description: Accor is a world-leading augmented hospitality group with over 40 brands and more than 5,300 hotels worldwide. They aim to make the world more welcoming, caring, and inspiring.
- Company Specialties: Hospitality and catering
📊 Role Analysis
- Career Level: Mid-level management
- Reporting Structure: Reports directly to the Director of Marketing or a similar role
- Work Arrangement: On-site, with the possibility of working beyond normal hours, public holidays, and weekends based on job needs
- Growth Opportunities: Accor offers local and overseas career development and growth opportunities, including roles in different brands and locations within the group
🌍 Location & Work Environment
- Office Type: Upscale hotel environment
- Office Location: Singapore, Singapore
- Geographic Context: Singapore is a global commerce hub with a vibrant hospitality industry, offering numerous networking opportunities and cultural experiences.
- Work Schedule: Full-time, with the possibility of working beyond normal hours, public holidays, and weekends based on job needs
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screening → In-person or virtual interview → Final decision
- Key Assessment Areas: Digital marketing strategy, data analysis, communication skills, cultural fit
- Application Tips:
- Tailor your resume to highlight relevant digital marketing experience and skills
- Showcase your understanding of the hospitality industry and Accor's unique selling points
- Prepare examples of successful digital marketing campaigns you've managed
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- META Business Manager
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
👔 Cultural Fit Considerations
- Company Values: Heartist (passionate and genuine), Inventive (creative and innovative), Spirit of Conquest (ambitious and determined), Care (caring and considerate)
- Work Style: Collaborative, data-driven, innovative, and customer-focused
Self-Assessment Questions:
1. How do you embody Accor's Heartist value in your daily work?
2. Describe a time when you used data to inform a marketing decision and drive results.
3. How do you stay updated with the latest digital marketing trends and tools?
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working beyond normal hours, public holidays, and weekends based on job needs
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
📈 Similar Roles Comparison
- Digital Marketing Manager (Hospitality vs. Corporate): Hospitality roles focus more on customer experience and brand storytelling, while corporate roles may have broader brand awareness and product marketing responsibilities.
- Digital Marketing Manager (Accor vs. Competitors): Accor's unique selling points include its global presence, diverse brand portfolio, and strong focus on customer experience. Competitors may have different strengths, such as unique loyalty programs or niche market focus.
- Career Path: Progression may include roles such as Senior Digital Marketing Manager, Director of Marketing, or moving into a related field like Revenue Management or E-Commerce.
📝 Sample Projects
1. Developing and executing a social media campaign to drive brand awareness and engagement for a new hotel opening
2. Analyzing website performance data to identify optimization opportunities and improving conversion rates by 20%
3. Collaborating with external vendors to enhance the hotel's website and create seamless customer journeys, resulting in a 15% increase in online bookings
❓ Key Questions to Ask During Interview
1. How does this role support the hotel's overall business strategy and objectives?
2. Can you describe the team structure and how this role fits within it?
3. What are the key performance indicators (KPIs) for this role, and how will success be measured?
4. What opportunities are there for professional development and growth within the company?
5. How does Accor support work-life balance for its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.smartrecruiters.com/AccorHotel/744000060903085-digital-marketing-manager)
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of successful digital marketing campaigns you've managed
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
