📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: air up GmbH
🔹 Location: Munich, Germany (Remote Germany also considered)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Remote Germany also considered)
🚀 Job Overview
Key aspects of this role include:
- Planning, managing, and optimizing paid social campaigns across various EU markets and marketing funnel stages
- Collaborating with cross-functional teams to launch campaigns that deliver both short-term results and long-term brand impact
- Analyzing campaign performance and making data-driven adjustments to increase efficiency
- Staying up-to-date with social trends, platform updates, and AI innovations
- Working independently and in interdisciplinary task-forces to drive innovation and growth
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on paid social advertising, and experience working in a fast-paced, agile environment.
📋 Key Responsibilities
✅ Plan, manage, and optimize paid social campaigns (primarily on Meta & TikTok) across various EU markets and marketing funnel stages
✅ Constantly monitor and report on campaign performance, focusing on key metrics such as CPM, CTR, TSR, CPA, etc.
✅ Effectively manage budgets, allocating funds wisely across different campaigns and channels
✅ Analyze and strategically develop campaigns to continuously scale performance
✅ Collaborate with creative, customer insights, and creator marketing teams to create channel- and audience-specific creative briefs and test/develop creatives
✅ Stay on top of social trends, platform updates, and AI innovations, proactively contributing ideas to expand or change the channel mix
✅ Independently manage cross-functional projects from briefing creatives to setting up, monitoring, and optimizing campaign performance
✅ Collaborate closely with other marketing functions and in cross-functional task forces
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and a data-driven mindset.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Business Administration, Economics, or a related field
Experience: 3+ years of experience in Digital Marketing with a focus on Paid Social Advertising in a D2C e-commerce environment
Required Skills:
- Hands-on experience with Meta & TikTok Business Manager
- Experience with Google Ads (Search & YouTube) is a plus
- Proficient in scaling with Advantage+, Smart+, DemandGen, and testing in controlled environments
- Experience in both performance and branding campaigns, optimizing towards direct response metrics as well as long-term brand building KPIs
- Good sense for creative storytelling along the funnel
- Comfortable working in a fast-paced environment and shaping/building things
- Ability to work independently in interdisciplinary task-forces, in a structured and solution-oriented manner
Preferred Skills:
- Proficiency in additional languages
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record in paid social advertising are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (Based on industry standards for mid-level digital marketing managers in Munich)
Benefits:
- 30 days of vacation
- Discount on air up products
- Employer-funded pension & location-related insurances
- Purpose-built office in Munich
- Personal development opportunities
- Regular team events
- Start-up spirit
- Workation options (availability may differ by role)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing. air up is a hydration revolution company that operates in over 11 countries and has a customer base in the millions.
Company Size: 201-500 employees. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.
Founded: 2019. air up was launched in Europe in July 2019 and has since grown into a global company.
Company Description:
- air up® is the world’s first refillable drinking system that flavors water through scent alone.
- It transports carefully-crafted flavors from its pods through the mouth all the way to the olfactory receptors, making the brain perceive the scent as flavor.
- air up® is committed to maintaining an equal opportunity environment for all persons free of discriminatory behavior.
Company Specialties:
- Innovative drinking system
- Sustainable hydration solutions
- Flavored water without sugar or additives
Company Website: air-up.com
ASSUMPTION: air up is a dynamic and innovative company that values creativity, collaboration, and a strong work ethic.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in digital marketing, with a focus on paid social advertising.
Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including creative, customer insights, and creator marketing.
Work Arrangement: On-site (Remote Germany also considered). This role requires regular on-site presence, with the option for remote work in Germany.
Growth Opportunities:
- Advancement to a senior-level role within the marketing department
- Expansion into new markets and platforms
- Potential to lead cross-functional projects and task forces
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Purpose-built office in Munich, with remote work options for Germany-based candidates.
Office Location(s): Friedenstraße 22a, Munich, Bavaria 81671, DE
Geographic Context:
- Munich is the capital of Bavaria, Germany's largest state
- Munich is known for its vibrant culture, rich history, and high quality of life
- Munich is home to several major tech and startup hubs, providing ample networking opportunities
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: Munich offers a dynamic and innovative work environment, with a strong focus on sustainability and technology.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Director and/or other marketing team members
- Final interview with the CEO or another executive team member
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing expertise, with a focus on paid social advertising
- Data-driven mindset and analytical skills
- Collaboration and communication skills
- Cultural fit and alignment with air up's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include specific examples of your experience with paid social advertising campaigns and their outcomes
- Demonstrate your understanding of air up's unique value proposition and how your skills and experience align with the company's mission
- Prepare questions to ask during the interview to show your interest in the role and the company
ATS Keywords: Digital Marketing, Paid Social Advertising, Meta, TikTok, Google Ads, Performance Optimization, Cross-Functional Collaboration, Project Management, Brand Building
ASSUMPTION: air up's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Meta Business Manager
- TikTok Business Manager
- Google Ads (Search & YouTube)
- Advantage+, Smart+, DemandGen
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, with a focus on paid social advertising.
👔 Cultural Fit Considerations
Company Values:
- Innovation: air up values creativity, experimentation, and pushing the boundaries of what's possible
- Sustainability: air up is committed to reducing single-use plastic waste and promoting sustainable hydration practices
- Collaboration: air up fosters a culture of teamwork, open communication, and cross-functional collaboration
Work Style:
- Agile and fast-paced, with a focus on quick decision-making and continuous improvement
- Data-driven, with a strong emphasis on performance optimization and analytics
- Creative and innovative, with a willingness to take risks and challenge the status quo
Self-Assessment Questions:
- Do you have a proven track record of success in paid social advertising campaigns?
- Are you comfortable working in a fast-paced, agile environment and collaborating with cross-functional teams?
- Do you share air up's commitment to innovation, sustainability, and collaboration?
ASSUMPTION: air up values candidates who are passionate about the company's mission, creative and innovative thinkers, and strong collaborators with a data-driven mindset.
⚠️ Potential Challenges
- Managing multiple paid social advertising campaigns simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with the fast-paced nature of the digital marketing industry, including platform updates, algorithm changes, and new trends
- Balancing short-term performance optimization with long-term brand building strategies
- Working in a remote or hybrid environment, which may present unique communication and collaboration challenges
ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven mindset, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role requires a strong focus on paid social advertising and performance optimization
- Unlike other digital marketing roles, this role requires experience in both performance and branding campaigns, optimizing towards direct response metrics as well as long-term brand building KPIs
- Unlike other marketing roles, this role offers significant growth potential, with opportunities to expand skills and take on more responsibilities over time
ASSUMPTION: This role is unique in its focus on paid social advertising and performance optimization, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a paid social advertising campaign to launch a new product line, with a focus on driving brand awareness and sales
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with cross-functional teams to create channel- and audience-specific creative briefs and testing/developing creatives
ASSUMPTION: These projects demonstrate the key responsibilities and required skills for this role, with a focus on paid social advertising, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does air up support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does air up measure the success of its paid social advertising campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and the company, as well as their understanding of the key responsibilities and challenges facing the marketing department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on paid social advertising campaigns and their outcomes
- Prepare questions to ask during the interview to demonstrate your interest in the role and the company
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
