Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Accor (Fairmont Mumbai)

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies for Fairmont Mumbai
• Managing digital campaigns across various platforms to drive revenue
• Optimizing the hotel website and owned channels for enhanced user experience
• Collaborating with internal teams and external partners to create integrated marketing campaigns
• Analyzing performance metrics and reporting on key results

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Developing and executing digital marketing strategies for Rooms, F&B, Wellness, and Banquets

✅ Designing and executing targeted digital campaigns across various platforms

✅ Managing and updating the hotel website and owned channels for improved SEO, traffic, and engagement

✅ Monitoring and analyzing campaign performance using digital analytics tools

✅ Collaborating with sales and revenue management teams to drive direct.com bookings and improve revenue performance

✅ Staying updated on industry trends and best practices to keep Fairmont Mumbai ahead of the competition

ASSUMPTION: This role involves a high degree of multitasking, requiring the ability to manage multiple projects simultaneously and prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Technologies, or a related field; Master's degree preferred.

Experience: Proven experience (5+ years) in digital marketing roles within the hospitality or luxury industry, with a track record of successful campaigns and driving revenue.

Required Skills:

• Strong understanding of SEO/SEM, PPC, social media, email marketing, and content management systems (CMS)
• Proficiency in digital analytics tools and methodologies
• Excellent communication skills and ability to collaborate effectively across departments
• Creative thinker with strong problem-solving skills and attention to detail
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

Preferred Skills:

• Experience with WhatsApp marketing
• Knowledge of the local market and consumer behavior

ASSUMPTION: Candidates with experience in luxury hospitality or related industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level digital marketing role in Mumbai)

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Employee discounts on hotel stays and food & beverage

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: Accor is a large corporation with over 5,400 properties worldwide and 290,000 employees. This role is based at the Fairmont Mumbai, a luxury hotel with approximately 250 rooms.

Founded: Accor was founded in 1967 and has since grown into a world-leading hospitality group with a portfolio of over 45 hotel brands.

Company Description:

• Accor is dedicated to providing personalized services and expert solutions to suit all desires and needs, reinventing the guest experience every day.
• The company operates in 110 countries with 5,600 properties across all segments, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
• Accor is committed to making a positive impact locally and globally, ensuring hospitality benefits not only the few but all.

Company Specialties:

• Hospitality and catering
• Luxury and upscale hotels
• Digital innovation and technology

Company Website: https://www.group.accor.com

ASSUMPTION: Working for a large corporation like Accor offers opportunities for career growth and exposure to diverse markets and brands.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: This role reports directly to the Director of Marketing and works closely with various teams, including core marketing, creative design, and revenue management/sales.

Work Arrangement: On-site, with flexibility for occasional remote work as needed

Growth Opportunities:

• Progression to a senior digital marketing role or management position within Accor
• Expansion of responsibilities to cover additional markets or brands
• Development of skills in related areas, such as data analysis or content creation

ASSUMPTION: This role offers opportunities for career growth and development within the Accor group.

🌍 Location & Work Environment

Office Type: Luxury hotel setting with modern amenities and facilities

Office Location(s): Fairmont Mumbai, 228, Dr. Annie Besant Road, Mumbai, Maharashtra 400050, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India, with a diverse cultural scene and vibrant nightlife
• The hotel is located in the upscale neighborhood of Cuffe Parade, offering easy access to major attractions, shopping, and dining options
• Mumbai experiences a tropical wet and dry climate, with monsoon season from June to September

Work Schedule: Standard office hours with flexibility for occasional overtime as needed

ASSUMPTION: Working in a luxury hotel environment offers a unique and dynamic work experience, with opportunities to interact with high-profile guests and clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant stakeholders
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience
• Understanding of the hospitality industry and luxury market
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience and achievements in digital marketing, with a focus on campaign management, SEO/SEM, and analytics
• Tailor your resume and cover letter to emphasize your understanding of the hospitality industry and luxury market
• Prepare examples of successful digital marketing campaigns you've managed, including metrics and results

ATS Keywords: Digital Marketing, SEO, SEM, PPC, Social Media, Email Marketing, Analytics, Hospitality, Luxury, Campaign Management, Performance Tracking, Collaboration

ASSUMPTION: Accor uses Applicant Tracking Systems (ATS) to screen and manage job applications, so incorporating relevant keywords into your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Analytics
• Adobe Analytics
• Google Ads
• Meta (Facebook & Instagram) Ads Manager
• LinkedIn Campaign Manager
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Proficiency in these tools and platforms is essential for success in this role, as they are commonly used in the digital marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on performance metrics
• Adaptable and open to change
• Creative and strategic in approach

Self-Assessment Questions:

• Do I have a proven track record of successful digital marketing campaigns in the hospitality or luxury industry?
• Am I comfortable working in a fast-paced, dynamic environment with a high degree of multitasking?
• Do I possess strong communication and collaboration skills, with the ability to work effectively with cross-functional teams?

ASSUMPTION: Accor values diversity and inclusion, seeking candidates who can contribute to a positive and respectful work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a fast-paced environment
• Keeping up with industry trends and best practices in digital marketing
• Collaborating effectively with internal teams and external partners
• Working with limited resources or budget constraints

ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, and effective communication and collaboration.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager position in a luxury hotel or hospitality company, with a focus on Rooms, F&B, Wellness, and Banquets
• However, the specific responsibilities and required qualifications may vary depending on the company size, brand, and market
• Career progression in this role may lead to senior digital marketing or management positions within Accor

ASSUMPTION: While this role shares similarities with other digital marketing positions, the unique aspects of the hospitality industry and luxury market require a tailored approach to digital marketing strategies and tactics.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive bookings during the off-peak season
• Optimizing the hotel website for improved SEO, traffic, and engagement, resulting in a 20% increase in direct bookings
• Collaborating with the sales team to create an integrated marketing campaign for a new wellness package, generating a 30% increase in bookings and a 15% increase in revenue

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, as well as the potential impact on business performance.

❓ Key Questions to Ask During Interview

• Can you describe the current digital marketing strategy for Fairmont Mumbai, and how this role fits into its execution?
• How does the marketing team collaborate with other departments, such as sales and revenue management, to drive revenue and improve performance?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Accor support the professional development and growth of its employees in digital marketing roles?
• What are the most significant challenges facing the hospitality industry in the digital marketing landscape, and how can this role help address them?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Accor careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, with a focus on campaign management, SEO/SEM, and analytics
• Prepare examples of successful digital marketing campaigns you've managed, including metrics and results
• If selected for an interview, be prepared to discuss your approach to digital marketing strategies and tactics in the hospitality industry
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.