📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: American Oncology Network
🔹 Location: Remote Position
🔹 Job Type: Full-Time
🔹 Category: Medical Practices
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing, growing, and maintaining AON's digital marketing strategy
- Managing social media channels and creating digital content
- Implementing and maintaining performance tracking tools
- Managing paid advertising campaigns and online reputation efforts
ASSUMPTION: This role requires a high level of autonomy and strong project management skills to handle multiple tasks and meet deadlines.
📋 Key Responsibilities
✅ Contribute to the development and execution of comprehensive digital marketing strategies
✅ Perform regular content updates across multiple websites
✅ Oversee and optimize digital marketing channels
✅ Manage performance reporting and analytics
✅ Collaborate with graphic designers and web developers
✅ Implement core SEO best practices
✅ Monitor website performance and user experience
✅ Manage social media marketing and Google My Business listings
✅ Collaborate cross-functionally with marketing colleagues
✅ Stay current with digital marketing and healthcare industry trends
ASSUMPTION: This role requires a strong understanding of digital marketing channels, analytics, and SEO to effectively drive website traffic and lead generation.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or a related field
Experience: Minimum of three years of experience managing omnichannel digital marketing initiatives
Required Skills:
- Proficient with core web tools, including HTML and WordPress
- Proficient with performance tracking and web analytics platforms (e.g., Google Analytics)
- Deep understanding and practical application of SEO (search engine optimization), SEM (search engine marketing), and social media management
- Strong project management skills
- Excellent writing skills and understanding of content marketing
Preferred Skills:
- Experience with Adobe products such as Photoshop, Illustrator, and InDesign
- Familiarity with HIPAA and consumer data privacy compliance
- Experience in online reputation management
- Healthcare industry experience
ASSUMPTION: Candidates with a strong background in digital marketing and relevant experience in the healthcare industry will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $57,699.20 - $107,140.80 per year
Benefits:
- Health Insurance
- 401k
- Paid Time Off
- Tuition Assistance
Working Hours: Monday to Friday 40 hours; office hours 7 am to 6 pm with flexible scheduling as agreed with leadership; some evenings and weekends required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing manager role with the given experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Practices
Company Size: 1,001-5,000 employees
Founded: 2017
Company Description:
- An alliance of physicians and veteran healthcare leaders dedicated to ensuring the long-term success and viability of oncology diagnosis and treatment in community-based settings
- Focuses on enriching the patient experience, being 100% physician-led, and improving the lives of those who practice medicine
- Offers practice diversification, economies of scale, and a partnership approach
Company Specialties:
- Medical Oncology and Hematology
Company Website: http://aoncology.com
ASSUMPTION: American Oncology Network is a growing organization that values physician leadership and practice autonomy while providing resources and support to its partners.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Vice President of Marketing
Work Arrangement: Remote solely, with expected travel of less than 25% for work at any company location
Growth Opportunities:
- Potential to grow within the marketing department or explore other opportunities within the organization
- Chance to work on diverse projects and gain experience in various aspects of digital marketing
- Opportunity to collaborate with cross-functional teams and contribute to the overall success of the company
ASSUMPTION: This role offers growth opportunities through exposure to various projects, collaboration with cross-functional teams, and potential career advancement within the organization.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): Remote Position
Geographic Context:
- This role allows for remote work, offering flexibility and the ability to work from anywhere in the United States
- The company is headquartered in Fort Myers, Florida, with additional locations across the country
- The remote work environment requires strong self-motivation, time management, and communication skills
Work Schedule: Monday to Friday 40 hours; office hours 7 am to 6 pm with flexible scheduling as agreed with leadership; some evenings and weekends required
ASSUMPTION: The remote work environment for this role requires strong self-motivation, time management, and communication skills to ensure productivity and success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or other team members
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and experience
- Project management abilities
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for interview questions related to digital marketing strategies, SEO, SEM, and social media management
ATS Keywords: Digital Marketing, SEO, SEM, Social Media Management, Content Marketing, Google Analytics, WordPress, HTML, Project Management, Email Marketing, Display Advertising, Performance Tracking, Graphic Design Collaboration, Marketing Automation, Client Relations, Strategic Thinking
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's digital marketing skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Google Analytics 4
- WordPress
- HTML
- Social media platforms (LinkedIn, Facebook, Twitter, YouTube)
- Marketing automation platforms (HubSpot, Salesforce)
- Adobe products (Photoshop, Illustrator, InDesign)
ASSUMPTION: The tools and technologies listed are essential for this role and may be used on a daily basis to perform job responsibilities effectively.
👔 Cultural Fit Considerations
Company Values:
- Physician-led and practice-proven approach
- Focus on enriching the patient experience
- Collaboration and partnership
Work Style:
- Self-motivated and autonomous
- Strong project management and time management skills
- Excellent communication and collaboration skills
Self-Assessment Questions:
- Do you have a strong understanding of digital marketing channels, analytics, and SEO?
- Are you comfortable working remotely and managing your own time effectively?
- Do you possess excellent communication and collaboration skills to work effectively with cross-functional teams?
ASSUMPTION: Candidates who align with American Oncology Network's values and possess the required work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working remotely and maintaining productivity without direct supervision
- Keeping up with industry trends and best practices in digital marketing
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges require strong project management, time management, and communication skills to overcome successfully.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the healthcare industry and the need for a strong understanding of HIPAA and consumer data privacy compliance
- Industry-specific context requires knowledge of healthcare marketing trends and best practices
- Career path comparison shows potential growth opportunities within the marketing department or other areas of the organization
ASSUMPTION: This role offers unique opportunities and challenges specific to the healthcare industry and digital marketing within a growing organization.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for a new practice location
- Managing a social media marketing campaign to increase engagement and drive website traffic
- Optimizing website performance and user experience through SEO best practices and analytics
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role and the need for a strong understanding of digital marketing channels, analytics, and SEO.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- What are the most significant challenges facing the digital marketing efforts at AON, and how can this role address them?
- How does AON support work-life balance for remote employees?
- What opportunities are there for professional development and growth within the marketing department or the organization as a whole?
- How does AON ensure the security and privacy of patient data in its digital marketing efforts?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company culture, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://aoncology.wd12.myworkdayjobs.com/Aoncology_Careers/job/United-States/Digital-Marketing-Manager_JR5060
- Tailor your resume to highlight relevant digital marketing experience and skills
- Write a cover letter demonstrating your understanding of the role and how your skills and experience make you a strong fit
- Prepare for interview questions related to digital marketing strategies, SEO, SEM, and social media management
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
