📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: BioCatch
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 6, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving Account-Based Marketing (ABM) campaigns targeting key accounts in the financial services industry
- Hands-on experience with HubSpot, creating high-performing email marketing workflows, and building personalized landing pages
- Collaborating across sales and marketing to accelerate pipeline growth
- Analyzing campaign performance and iterating to increase engagement and conversions
ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on account-based marketing, and proven hands-on experience with HubSpot. The ideal candidate will have a data-driven mindset and be comfortable with experimentation.
📋 Key Responsibilities
✅ Develop and execute multi-channel ABM campaigns tailored to priority accounts and buying groups
✅ Build and optimize email nurture streams, workflows, and sequences in HubSpot
✅ Design and launch custom landing pages that align with campaign objectives and customer journeys
✅ Partner with Revenue Marketing to identify target accounts, create enablement content, and align on campaign messaging
✅ Analyze campaign performance and iterate to increase engagement and conversions
✅ Collaborate with content and product marketing teams to drive thought leadership and campaign success
✅ Manage the end-to-end execution of ABM campaigns and inform strategy through reporting
ASSUMPTION: The responsibilities listed above are based on the provided job description. They may evolve or change over time as the company's needs and priorities shift.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years of experience in B2B marketing, with a focus on account-based marketing
Required Skills:
- Proven hands-on experience with HubSpot (certifications a plus)
- Strong background in email marketing, segmentation, and lifecycle workflows
- Experience building and managing landing pages optimized for conversion
- Data-driven mindset with a bias for action and experimentation
Preferred Skills:
- Experience with 6sense and LinkedIn Advertising
ASSUMPTION: The required qualifications listed above are based on the provided job description. However, the company may consider candidates with equivalent experience and skills, even if they do not meet the exact education or experience requirements.
💰 Compensation & Benefits
Salary Range: $90,000 - $130,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the United States)
Benefits:
- Competitive salary
- Equity
- Benefits package
- Opportunities for growth and advancement in a fast-paced environment
Working Hours: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 3-5 years of experience in the United States. The actual salary may vary depending on factors such as the candidate's skills, experience, and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: BioCatch operates in the computer and network security industry, focusing on behavioral authentication, continuous authentication, and fraud detection for online and mobile banking.
Company Size: BioCatch is a mid-sized company with 201-500 employees, providing a collaborative and innovative work environment.
Founded: BioCatch was founded in 2011 and has since grown to protect 447 million people worldwide from fraud and financial crime.
Company Description:
- BioCatch prevents financial crime by recognizing patterns in human behavior, using machine-learning models to distinguish criminals from legitimate users
- The company continuously collects more than 3,000 anonymized data points as people interact with their digital banking platforms
- BioCatch's solutions are deployed by 34 of the world's largest 100 banks and 257 total financial institutions, analyzing 14 billion user sessions per month
Company Specialties:
- Behavioral Authentication
- Continuous Authentication
- Cybersecurity
- Malware Detection
- Fraud Detection
- RAT Detection
- Behavioral Biometrics
- Online & Mobile Banking
Company Website: http://www.biocatch.com
ASSUMPTION: The company context provided above is based on information available on LinkedIn and the company's website. However, it is essential to verify this information directly with the employer before making decisions.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 3-5 years of experience in B2B marketing with a focus on account-based marketing.
Reporting Structure: The Digital Marketing Manager will likely report to the Head of Marketing or a similar role, collaborating with sales, content, and product marketing teams.
Work Arrangement: This is a fully remote position, allowing for flexibility and work-life balance.
Growth Opportunities:
- As BioCatch continues to grow, there may be opportunities for the Digital Marketing Manager to take on more responsibilities or move into a leadership role
- The company values innovation and creativity, providing opportunities for professional development and growth
ASSUMPTION: The role analysis provided above is based on the job description and industry standards. However, the actual reporting structure and growth opportunities may vary depending on the company's organizational structure and priorities.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): United States (Remote)
Geographic Context:
- The United States has a diverse and dynamic job market, with numerous opportunities for growth and advancement in the marketing industry
- The remote work arrangement allows for flexibility and work-life balance, enabling employees to work from anywhere within the United States
Work Schedule: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The location and work environment provided above are based on the job description and industry standards. However, it is essential to verify this information directly with the employer before making decisions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and campaign planning
- HubSpot proficiency and email marketing skills
- Data analysis and reporting
- Communication and collaboration skills
Application Tips:
- Highlight your experience with ABM, HubSpot, and email marketing in your resume and cover letter
- Tailor your application to demonstrate your understanding of the financial services industry and BioCatch's mission
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Account-Based Marketing, ABM, HubSpot, Email Marketing, Segmentation, Lifecycle Workflows, Landing Pages, Data-Driven Mindset, Experimentation, Financial Services Industry, Behavioral Authentication, Fraud Detection
ASSUMPTION: The interview and application insights provided above are based on industry standards and the job description. However, the actual application process and assessment areas may vary depending on the company's hiring practices and priorities.
🛠️ Tools & Technologies
- HubSpot (CRM, Marketing Automation, Email Marketing)
- 6sense (Account-Based Marketing Platform, optional)
- LinkedIn Advertising (Social Media Marketing Platform, optional)
ASSUMPTION: The tools and technologies listed above are based on the job description and industry standards. However, the company may use additional or different tools and technologies depending on their specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation: BioCatch values creativity and innovation in its approach to preventing financial crime
- Collaboration: The company fosters a collaborative work environment, encouraging team members to work together to achieve common goals
- Growth: BioCatch provides opportunities for professional development and growth, enabling employees to advance their careers
Work Style:
- Data-Driven: The company values a data-driven approach to marketing and decision-making
- Adaptable: BioCatch requires employees to be adaptable and responsive to changes in the market and industry
- Results-Oriented: The company prioritizes achieving results and driving business growth
Self-Assessment Questions:
- Do you have a proven track record of success in B2B marketing, with a focus on account-based marketing?
- Are you comfortable using HubSpot and other marketing automation tools to create and optimize email marketing campaigns?
- Do you have a data-driven mindset and a bias for action and experimentation?
ASSUMPTION: The cultural fit considerations provided above are based on the job description and industry standards. However, it is essential to verify this information directly with the employer before making decisions.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- Candidates may face competition from other experienced marketing professionals in the B2B space
- The remote work arrangement may present challenges in terms of communication and collaboration with team members in different time zones
- The financial services industry is subject to regulatory changes and compliance requirements, which may impact marketing strategies and campaigns
ASSUMPTION: The potential challenges listed above are based on industry standards and the job description. However, the actual challenges may vary depending on the company's specific needs and priorities.
📈 Similar Roles Comparison
- Compared to other Marketing Manager roles, this position places a greater emphasis on account-based marketing and hands-on experience with HubSpot
- In the financial services industry, marketing roles often require a strong understanding of regulatory compliance and risk management
- Career paths in marketing may include progression to roles such as Senior Marketing Manager, Director of Marketing, or Chief Marketing Officer
ASSUMPTION: The role comparison provided above is based on industry standards and the job description. However, the actual comparison may vary depending on the specific requirements and priorities of the company.
📝 Sample Projects
- Develop and execute an ABM campaign targeting key accounts in the financial services industry, using HubSpot to create and optimize email marketing workflows and landing pages
- Analyze campaign performance data to identify trends and opportunities for improvement, and iterate on marketing strategies to increase engagement and conversions
- Collaborate with sales and marketing teams to create enablement content and align on campaign messaging, driving thought leadership and campaign success
ASSUMPTION: The sample projects listed above are based on the job description and industry standards. However, the actual projects may vary depending on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing organization?
- How does BioCatch approach account-based marketing, and what are the key priorities for this role in the first 90 days?
- Can you provide examples of successful ABM campaigns that the company has executed in the past, and what contributed to their success?
- How does BioCatch support the professional development and growth of its marketing team members?
- What are the key challenges facing the financial services industry, and how does BioCatch's approach to marketing address these challenges?
ASSUMPTION: The key questions to ask during the interview are based on the job description and industry standards. However, the actual questions may vary depending on the specific needs and priorities of the candidate and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with ABM, HubSpot, and email marketing, as well as your understanding of the financial services industry and BioCatch's mission
- Prepare for the interview by researching BioCatch's products and services, as well as the financial services industry, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
