📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Syngenta Group
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing ATL (above-the-line) campaigns and contributing to growth initiatives
- Leading digital CRM/Loyalty programs and managing marketing communication activities
- Driving best-in-class marketing communication campaigns with clear numerical KPIs
- Owns media investment effectiveness and efficiency, and all activities related to marketing communications
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both traditional and digital marketing channels.
📋 Key Responsibilities
✅ Oversee ATL campaign development and execution to meet sales and market share objectives
✅ Lead digital CRM/Loyalty program and manage marketing communication activities
✅ Drive best-in-class marketing communication campaigns with clear numerical KPIs
✅ Own media investment effectiveness and efficiency, and all activities related to marketing communications
✅ Collaborate with cross-functional teams to develop and implement marketing strategies
✅ Monitor and analyze campaign performance, providing regular reports and recommendations
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or business administration (MBA preferred)
Experience: Minimum 8 years' experience in marketing management
Required Skills:
- Analytical and data-driven decision-making
- Highly organized with strong attention to detail
- Excellent leadership, communication, and analytical skills
- Strong knowledge of marketing communications, digital marketing, and media analysis
- Understanding of business environment and open-mindedness to learn agricultural business
Preferred Skills:
- Experience in the agriculture or related industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in managing marketing campaigns for large organizations and a strong background in digital marketing will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a senior marketing manager role in Thailand is THB 250,000 - 400,000 per month, based on experience and qualifications.
Benefits:
- Competitive salary and benefits package
- Opportunities for professional development and growth
- International working environment
Working Hours: Full-time, with occasional travel for field visits
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Syngenta Group operates in the agriculture industry, focusing on crop protection and seeds.
Company Size: With over 56,000 employees in more than 90 countries, Syngenta Group offers a large, international work environment.
Founded: Syngenta Group was founded in 2000 through the merger of Novartis Agribusiness and Zeneca Agrochemicals.
Company Description:
- Syngenta Group is a global leader in agriculture technology, committed to transforming agriculture into a more sustainable, productive system to benefit society and the planet.
- The company helps farmers counter threats to crops and ensures enough safe, nutritious, affordable food for all while minimizing the use of land and other agricultural inputs.
- Syngenta Group keeps plants safe from planting to harvesting, protecting them from weeds, insects, diseases, and environmental challenges.
Company Specialties:
- Agribusiness
- Crop Protection
- Seeds
- Farming
- Biotechnology
- Sustainable Agriculture
Company Website: http://www.syngentagroup.com
ASSUMPTION: Working at Syngenta Group offers opportunities to make a significant impact on global food security and sustainability.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Marketing Director.
Reporting Structure: The Digital Marketing Manager will oversee a team of marketing specialists and coordinators.
Work Arrangement: This role is on-site, with occasional travel for field visits.
Growth Opportunities:
- Progression to a regional or global marketing role
- Expansion into other areas of the business, such as product management or business development
- Development of leadership and management skills through team mentoring and coaching
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, international organization.
🌍 Location & Work Environment
Office Type: Syngenta Group's Bangkok office is a modern, collaborative workspace.
Office Location(s): Rosentalstrasse 67, Basel, Basel-Town 4002, CH
Geographic Context:
- Bangkok is a vibrant, multicultural city with a cost of living that is generally lower than many other major Asian cities.
- The city offers a wide range of dining, entertainment, and cultural attractions.
- Bangkok has a tropical monsoon climate, with three distinct seasons: hot, wet, and cool.
Work Schedule: Full-time, with occasional travel for field visits
ASSUMPTION: Bangkok offers a dynamic, multicultural work environment with a lower cost of living compared to many other major Asian cities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- On-site interview with the hiring manager and team members
- Background check and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Leadership and team management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and teamwork skills
- Research Syngenta Group's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit
ATS Keywords: Marketing management, campaign development, digital CRM, marketing communications, media analysis, leadership, team management, agricultural business
ASSUMPTION: Syngenta Group's application process is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Sustainable
- Respectful
Work Style:
- Results-oriented
- Team-focused
- Adaptable and resilient
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving results and achieving targets?
- Are you committed to sustainable business practices and environmental stewardship?
ASSUMPTION: Syngenta Group values candidates who are results-driven, collaborative, and committed to its mission of transforming agriculture into a more sustainable, productive system.
⚠️ Potential Challenges
- Managing a large workload and multiple projects simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to a multicultural work environment with diverse perspectives and communication styles
- Occasional travel for field visits, which may disrupt personal schedules and routines
ASSUMPTION: Candidates should be prepared to manage a high workload, adapt to a dynamic work environment, and embrace the challenges and opportunities that come with working in a large, international organization.
📈 Similar Roles Comparison
- Unlike other marketing management roles, this position focuses specifically on the agriculture industry and requires a strong understanding of agricultural business.
- This role offers the opportunity to work for a global leader in agriculture technology, with a significant impact on global food security and sustainability.
- Career progression in this role may lead to regional or global marketing positions, as well as opportunities to expand into other areas of the business.
ASSUMPTION: Candidates should consider the unique aspects of this role and the potential career growth opportunities within Syngenta Group.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new crop protection product
- Analyzing customer data to identify trends and insights, and using these insights to inform marketing strategy
- Managing a team of marketing specialists and coordinators to deliver a series of high-profile events and trade shows
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that candidates can expect to face in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and teamwork skills
- Research Syngenta Group's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
