📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Weir
🔹 Location: Todmorden, United Kingdom
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (UK only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to drive brand engagement, lead generation, and customer advocacy.
- Managing digital marketing channels, including SEO, email marketing, and social media platforms.
- Collaborating cross-functionally to optimize the website and support campaigns, product launches, and the customer journey.
- Analyzing campaign performance and using data-driven insights to continuously improve digital initiatives.
ASSUMPTION: This role requires a balance of creative flair and analytical skills, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Manage digital marketing channels, including SEO, email marketing, and social media platforms to grow the brand, spark engagement, and empower experts to shine online.
✅ Own and evolve the website strategy, collaborating with internal teams and stakeholders to ensure it supports campaigns, product launches, and the customer journey.
✅ Implement targeted, personalized marketing campaigns to nurture leads, support sales, and drive measurable results.
✅ Analyze campaign performance and optimize digital initiatives through data-driven insights and continuous improvement.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and performance analysis, with a focus on driving measurable results across various digital channels.
🎯 Required Qualifications
Education: A degree in Marketing, Communications, or a related field is preferred, or equivalent experience.
Experience: Proven expertise in product marketing, go-to-market strategy, and campaign execution, with a minimum of 5-10 years of experience in digital marketing.
Required Skills:
- Proven expertise in digital marketing, with a strong focus on SEO, email marketing, and social media management.
- Experience in website optimization and content management systems.
- Data analysis and reporting skills, with a strong focus on data-driven decision making.
- Excellent communication and stakeholder management skills.
- Proven ability to work remotely and manage priorities in a virtual-first environment.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Familiarity with the mining industry or related sectors.
ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record of driving results across various digital channels. Experience in the mining industry or related sectors is a plus but not required.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (AI-estimated, based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the UK)
Benefits:
- Health & Wellbeing: Including mental, physical, and financial wellbeing initiatives.
- Grow Your Own Way: Opportunities for career progression and skill development.
- Be You and Belong: A welcoming and inclusive work environment that encourages innovation and collaboration.
Working Hours: Full-time, with flexible working hours and the option to work remotely.
ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the UK. The actual salary may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mining. Weir is a global engineering business that provides solutions to improve safety, efficiency, and sustainability in the mining industry.
Company Size: Medium (51-200 employees). This size allows for a more agile and collaborative work environment, with opportunities for growth and innovation.
Founded: 1871. Weir has a rich history and extensive experience in the mining industry, providing a stable and established work environment.
Company Description:
- Weir engineers solutions that improve safety, efficiency, and sustainability in the mining industry.
- The company offers a range of products and services, including monitoring systems for the mining industry.
- Weir is committed to an inclusive and diverse workplace, with a focus on employee wellbeing and career growth.
Company Specialties:
- Monitoring systems for the mining industry.
- Engineering solutions for safety, efficiency, and sustainability in mining.
Company Website: http://www.MotionMetrics.com
ASSUMPTION: Weir's focus on safety, efficiency, and sustainability in the mining industry provides a unique opportunity for digital marketing professionals to make a significant impact on the business and the industry as a whole.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers an opportunity for experienced digital marketing professionals to take on a leadership role and drive strategic initiatives.
Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director and work closely with cross-functional teams, including sales, product, and IT.
Work Arrangement: Remote, with the option to work from one of Weir's global offices. This role requires a high degree of self-motivation and time management skills, as well as the ability to work effectively in a remote team environment.
Growth Opportunities:
- Opportunities to take on additional responsibilities and advance within the marketing department.
- Potential to work on cross-functional projects and gain exposure to other areas of the business.
- Access to training and development opportunities to enhance digital marketing skills and knowledge.
ASSUMPTION: This role offers a unique opportunity for experienced digital marketing professionals to take on a leadership role and drive strategic initiatives in a global mining company. The remote work arrangement provides flexibility and the opportunity to work from anywhere in the UK.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from one of Weir's global offices.
Office Location(s): Todmorden, United Kingdom (headquarters), with additional offices in Vancouver, Canada; Santiago, Chile; Belo Horizonte, Brazil; Welshpool, Australia; Kathu, South Africa; and Burnaby, Canada.
Geographic Context:
- Todmorden is a town in the Calderdale metropolitan borough of West Yorkshire, England.
- The town is located in the Pennines, with a population of approximately 15,000 people.
- The area is known for its natural beauty and outdoor activities, with easy access to the countryside and nearby cities.
Work Schedule: Full-time, with flexible working hours and the option to work remotely.
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from anywhere in the UK, with the option to visit one of Weir's global offices as needed.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess cultural fit and basic qualifications.
- In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations.
- Technical assessment or case study to evaluate digital marketing skills and strategic thinking.
- Final interview with senior leadership to discuss career growth opportunities and company culture.
Key Assessment Areas:
- Digital marketing skills and experience, with a focus on SEO, email marketing, and social media management.
- Data analysis and reporting skills, with a strong focus on data-driven decision making.
- Communication and stakeholder management skills, with the ability to work effectively in a remote team environment.
- Cultural fit and alignment with Weir's values and mission.
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume, with a focus on measurable results.
- Tailor your cover letter to demonstrate your understanding of Weir's business and the role's requirements.
- Prepare for the technical assessment or case study by researching Weir's digital presence and developing a strategic plan to improve it.
ATS Keywords: Digital Marketing, SEO, Email Marketing, Social Media, Campaign Execution, Data Analysis, Website Optimization, Account-Based Marketing, Lead Generation, Customer Advocacy, Collaboration, Remote Work, Creative Strategy, Content Creation, Stakeholder Management, Performance Optimization
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing skills and experience. Candidates should be prepared to demonstrate their strategic thinking and ability to drive measurable results across various digital channels.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, SEMrush, Ahrefs, Moz
- Email marketing platforms: Mailchimp, HubSpot, Marketo
- Social media management tools: Hootsuite, Buffer, Sprout Social
- Website optimization tools: Google Analytics, Optimizely, Adobe Target
- Data analysis tools: Google Data Studio, Tableau, Power BI
ASSUMPTION: Candidates should have experience with industry-standard digital marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety: Prioritizing the safety of employees and the environment.
- Integrity: Acting with honesty and transparency in all aspects of the business.
- Responsibility: Taking ownership of our actions and their impact on the business and the environment.
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals.
- Innovative: Embracing new ideas and approaches to drive business growth and improvement.
- Adaptable: Responding quickly and effectively to changes in the market and the business environment.
Self-Assessment Questions:
- Do you have a proven track record of driving results across various digital channels?
- Are you comfortable working remotely and managing priorities in a virtual-first environment?
- Do you thrive in a collaborative and innovative work environment?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Weir's values and work style, with a focus on collaboration, innovation, and adaptability.
⚠️ Potential Challenges
- The mining industry can be cyclical and subject to market fluctuations, which may impact the demand for digital marketing services.
- The remote work arrangement may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills.
- The role may require travel to Weir's global offices or other locations, depending on business needs and priorities.
- The mining industry is male-dominated, which may present unique challenges for women and other underrepresented groups in the workplace.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and the mining industry as a whole, and be prepared to navigate them effectively.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Senior Digital Marketing Manager role in other industries, with a focus on driving measurable results across various digital channels.
- The mining industry is unique in its focus on safety, efficiency, and sustainability, which may present unique opportunities and challenges for digital marketing professionals.
- This role offers an opportunity for experienced digital marketing professionals to take on a leadership role and drive strategic initiatives in a global mining company.
ASSUMPTION: Candidates should be aware of the unique opportunities and challenges presented by this role and the mining industry as a whole, and be prepared to leverage their skills and experience to drive measurable results.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to generate leads and drive sales for a new product launch.
- Optimizing the website for search engines and improving organic traffic by 20% within the first six months of the role.
- Analyzing campaign performance data and using insights to inform strategic decision making and improve overall marketing effectiveness.
ASSUMPTION: Candidates should be able to provide specific examples of their digital marketing experience and achievements, with a focus on measurable results and strategic thinking.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy and organization?
- What are the key challenges facing the mining industry, and how can digital marketing help address them?
- What opportunities are there for career growth and development within the marketing department and the company as a whole?
- How does Weir support work-life balance and employee wellbeing in a remote work environment?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions during the interview process, demonstrating their interest in the role and their understanding of the business and the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements, with a focus on measurable results.
- Prepare for the technical assessment or case study by researching Weir's digital presence and developing a strategic plan to improve it.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
