📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: AutoMarket
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing Meta PPC campaigns to drive results
- Managing a high volume of online job postings on platforms like Indeed
- Launching and managing additional marketing channels to expand reach
- Collaborating with marketing partners to execute strategies
- Implementing A/B testing processes to refine ad performance
- Tracking, analyzing, and reporting KPIs to enhance performance
- Helping build scalable and replicable systems for future team growth
ASSUMPTION: This role requires a well-rounded marketing expert with proven success in PPC advertising, strong problem-solving skills, and a track record of data-driven decision-making. The remote environment is fast-paced, so this role is not suitable for multitasking or side projects.
📋 Key Responsibilities
✅ Develop, manage, and optimize Meta PPC campaigns to drive results for both client and business growth
✅ Regularly post and manage a high volume of online job postings on platforms like Indeed utilizing established templates and guidelines
✅ Launch and manage additional marketing channels (such as email campaigns, blogs, newsletters, etc.) to expand our marketing reach
✅ Coordinate with marketing partners/contractors including copywriters, designers, SEO agencies, developers, etc to efficiently execute strategies
✅ Implement systematic A/B testing processes to refine ad performance, targeting, and messaging
✅ Track, analyze, and report KPIs to gauge efficiency of marketing channels, enhance performance, and drive strategic decision-making
✅ Help build scalable and replicable systems, templates, and processes for future team growth and efficiency
ASSUMPTION: The responsibilities listed are essential for driving business growth and require a proactive, detail-oriented individual with strong organizational skills.
🎯 Required Qualifications
Education: Bachelor’s degree or higher in Marketing, Business, or a related field
Experience: 5+ years of PPC advertising experience (B2B preferred) and 2+ years of full-time remote experience
Required Skills:
- Advanced proficiency in Meta ad creation and management
- Well-rounded skillset with ability to write copy, create visual assets, analyze results, etc.
- Advanced skills in analytics, A/B testing, and data-driven decision-making
- Stellar written communication skills with ability to craft and refine engaging ad copy, value propositions, etc.
- Highly organized with strong project management and prioritization abilities
Preferred Skills:
- In-depth AI, Automation, and/or Integration expertise
ASSUMPTION: These qualifications are essential for success in this role, and candidates should have a proven track record in PPC advertising and remote work.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the United States)
Benefits:
- Competitive pay plan with high earning potential (Base + Bonuses/Incentives)
- Freedom to work from home without micromanagement
- Comprehensive benefits package (health, dental, life, etc.)
- Standard 5-day work week with no weekends
- Company-sponsored 401(k) retirement plan
- Paid vacation/PTO and paid holidays
- Monthly home internet/equipment allowance
- Annual $250 stipend to support any home office needs
- Unparalleled career growth and advancement opportunities
- Work with modern, cutting-edge tools and tech including AI
- Casual, positive, and friendly work environment
- Healthy work-life balance with flexible work schedules
- Potential opportunity for equity/ownership stake
ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the United States. Benefits are comprehensive and designed to support employees' well-being and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: AutoMarket is a well-established online recruiting and marketing agency in the Motor Vehicle Manufacturing industry.
Company Size: AutoMarket has 150 employees, which is considered a mid-sized company. This size offers opportunities for growth and collaboration while maintaining a manageable team structure.
Founded: The founding date and company history are not provided.
Company Description:
- AutoMarket is an online recruiting and marketing agency specializing in PPC advertising and job posting services.
- The company values efficiency, collaboration, and data-driven decision-making.
- AutoMarket offers a remote work environment with a focus on career growth and advancement opportunities.
Company Specialties:
- PPC advertising
- Job posting services
- Multi-channel marketing
- Process development and optimization
Company Website: http://www.automarketpanama.com
ASSUMPTION: AutoMarket is an established agency with a focus on PPC advertising and job posting services. The company values efficiency and collaboration, offering a remote work environment with opportunities for career growth.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, requiring a well-rounded marketing expert with proven success in PPC advertising and remote work.
Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director and collaborate with various marketing partners and contractors.
Work Arrangement: This is a remote, full-time position with a standard 5-day workweek and no weekends. The role requires a reliable high-speed internet connection (50 Mbps+) and a working-at-home computer.
Growth Opportunities:
- Career advancement within the marketing department
- Potential opportunity for equity/ownership stake in the company
- Expansion of skills and expertise through collaboration with various marketing partners and contractors
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including career advancement and potential equity/ownership stake in the company.
🌍 Location & Work Environment
Office Type: Remote (Work-from-home)
Office Location(s): United States
Geographic Context:
- The United States offers a diverse job market and various opportunities for growth and collaboration within the marketing industry.
- The remote work environment allows for a flexible work-life balance and the ability to work from any location within the United States.
- The company offers a monthly home internet/equipment allowance and an annual stipend to support any home office needs.
Work Schedule: Standard 5-day workweek with no weekends
ASSUMPTION: The remote work environment offers a flexible work-life balance and the ability to work from any location within the United States. The company provides support for home office needs through a monthly allowance and annual stipend.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final interview with the Marketing Director
Key Assessment Areas:
- PPC advertising expertise
- Data-driven decision-making skills
- Communication and collaboration abilities
- Problem-solving and project management skills
Application Tips:
- Highlight relevant PPC advertising experience and achievements
- Tailor your resume and cover letter to emphasize skills and experience related to the job description
- Prepare for technical assessments or case studies by reviewing PPC advertising best practices and trends
- Research AutoMarket's company culture and values to demonstrate cultural fit
ATS Keywords: PPC advertising, Meta ad management, job postings, multi-channel marketing, A/B testing, analytics, process development, project management, remote work
ASSUMPTION: The application process for this role will involve multiple stages, including an online application submission, phone or video screening, technical assessment or case study, and a final interview with the Marketing Director. Key assessment areas will focus on PPC advertising expertise, data-driven decision-making skills, communication and collaboration abilities, and problem-solving and project management skills.
🛠️ Tools & Technologies
- Meta ad creation and management tools
- Analytics and reporting tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in Meta ad creation and management tools, as well as analytics and reporting tools. Project management and communication tools will also be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Efficiency
- Collaboration
- Data-driven decision-making
- Career growth and advancement
Work Style:
- Self-driven and proactive
- Strong organizational skills and attention to detail
- Ability to work independently and in a team environment
- Adaptability and willingness to learn and grow
Self-Assessment Questions:
- Do you have a proven track record of success in PPC advertising and remote work?
- Are you self-driven, proactive, and able to work independently?
- Do you have strong organizational skills and attention to detail?
- Are you adaptable and willing to learn and grow in a fast-paced environment?
ASSUMPTION: AutoMarket values efficiency, collaboration, data-driven decision-making, and career growth. Candidates should be self-driven, proactive, and able to work independently and in a team environment. Strong organizational skills and attention to detail are essential for success in this role.
⚠️ Potential Challenges
- The fast-paced, remote work environment may require strong time management and prioritization skills
- The role may involve managing a high volume of job postings, which can be time-consuming and require careful attention to detail
- The role may require collaboration with various marketing partners and contractors, which can present communication and coordination challenges
- The role may involve A/B testing and data analysis, which can be complex and time-consuming
ASSUMPTION: This role presents several potential challenges, including the fast-paced, remote work environment, managing a high volume of job postings, collaborating with various marketing partners and contractors, and A/B testing and data analysis. Candidates should be prepared to manage these challenges effectively.
📈 Similar Roles Comparison
- Digital Marketing Manager vs. PPC Specialist: The Digital Marketing Manager role is more senior and involves broader responsibilities, including managing a team and developing marketing strategies. The PPC Specialist role focuses primarily on PPC advertising campaigns.
- Digital Marketing Manager vs. Marketing Coordinator: The Digital Marketing Manager role is more senior and involves strategic decision-making and team management. The Marketing Coordinator role focuses on day-to-day marketing tasks and may not require as much strategic thinking.
- Digital Marketing Manager vs. Marketing Director: The Digital Marketing Manager role reports to the Marketing Director and focuses on tactical execution of marketing strategies. The Marketing Director role is more senior and involves strategic planning and team management.
ASSUMPTION: This role is similar to other digital marketing management roles but may differ in terms of seniority, responsibilities, and required skills. Candidates should research similar roles to better understand the industry and their own career goals.
📝 Sample Projects
- Developing and optimizing Meta PPC campaigns to drive results for both client and business growth
- Managing a high volume of online job postings on platforms like Indeed utilizing established templates and guidelines
- Launching and managing additional marketing channels (such as email campaigns, blogs, newsletters, etc.) to expand marketing reach
- Implementing systematic A/B testing processes to refine ad performance, targeting, and messaging
- Tracking, analyzing, and reporting KPIs to gauge efficiency of marketing channels, enhance performance, and drive strategic decision-making
- Helping build scalable and replicable systems, templates, and processes for future team growth and efficiency
ASSUMPTION: These sample projects are representative of the key responsibilities and required skills for this role. Candidates should be prepared to demonstrate their experience and expertise in these areas during the application and interview process.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional growth and development of its employees?
- What are the most challenging aspects of working remotely for this role?
- How does the company measure the success of its marketing campaigns, and what KPIs are most important?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position. Candidates should prepare thoughtful questions that demonstrate their interest in and understanding of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your PPC advertising experience and skills
- Prepare for technical assessments or case studies by reviewing PPC advertising best practices and trends
- Research AutoMarket's company culture and values to demonstrate cultural fit
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
