📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Marriott International
🔹 Location: Nha Trang, Khánh Hòa, Vietnam
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: June 15, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies to promote Marriott's brand image and maximize revenue.
- Utilizing sales techniques to encourage guests and callers to engage with Marriott's vacation club properties.
- Communicating with potential owners via telephone to set up preview package sales/tours.
- Ensuring guests meet eligibility requirements for preview package sales/tours and providing complimentaries for their patronage.
ASSUMPTION: This role requires a balance of creative marketing strategies and strong sales skills to drive guest engagement and revenue growth.
📋 Key Responsibilities
✅ Promote Marriott's brand image internally and externally through digital marketing channels.
✅ Use sales techniques to maximize revenue while maintaining existing guest loyalty to Marriott.
✅ Communicate with potential owners via telephone to set up preview package sales/tours.
✅ Encourage guests or callers to purchase or schedule preview package sales/tours.
✅ Explain details and requirements related to attending a sales presentation to potential owners.
✅ Verify that individuals meet eligibility requirements for preview package sales/tours prior to scheduling a tour for a Marriott vacation club property.
✅ Determine and give complimentaries to guests as gifts for their patronage.
✅ Perform general office duties to support Sales & Marketing (e.g., filing, sending emails, typing, faxing).
✅ Receive, record, and relay messages accurately, completely, and legibly.
ASSUMPTION: This role involves a mix of digital marketing, sales, and administrative tasks to support Marriott's vacation club properties.
🎯 Required Qualifications
Education: High school diploma or G.E.D. equivalent.
Experience: At least 1 year of related work experience.
Required Skills:
- Proven experience in digital marketing and sales techniques.
- Strong communication skills, both written and verbal.
- Excellent organizational skills and attention to detail.
- Proficiency in using office software and digital marketing tools.
- Ability to work independently and in a team environment.
Preferred Skills:
- Bachelor's degree in Marketing, Business, or a related field.
- Experience with CRM software and marketing automation tools.
- Fluency in multiple languages.
ASSUMPTION: While a bachelor's degree is preferred, Marriott may consider candidates with relevant experience and proven skills.
💰 Compensation & Benefits
Salary Range: Industry standard for a Digital Marketing Manager role in Vietnam is approximately VND 12,000,000 - 18,000,000 per month, based on experience level and market conditions.
Benefits:
- Health insurance and retirement plans.
- Employee discounts on Marriott hotel stays and services.
- Opportunities for career growth and development within the Marriott organization.
Working Hours: Full-time position with standard office hours, Monday through Friday. May require occasional evenings and weekends to support events or campaigns.
ASSUMPTION: Salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and Marriott's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Marriott International operates in the hospitality industry, offering a wide range of hotel services and vacation club properties worldwide.
Company Size: Marriott International employs over 10,000 people globally, providing a large network of opportunities for career growth and development.
Founded: Marriott International was founded in 1927 by J. Willard and Alice S. Marriott, with its roots tracing back to a root beer stand in Washington, D.C.
Company Description:
- Marriott International is a leading global hospitality company with a portfolio of over 9,000 properties across 30 leading brands in 141 countries and territories.
- The company is committed to hiring a diverse workforce and sustaining an inclusive culture, providing equal opportunity to all employees.
- Marriott International is dedicated to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Company Specialties:
- Hospitality
- Lodging
- Business Travel
- Travel
- Hotels
- CSR
- Sustainability
- and DEI
Company Website: http://www.marriott.com
ASSUMPTION: Marriott International's commitment to diversity, inclusion, and equal opportunity creates a supportive work environment for employees.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the digital marketing field, offering opportunities for growth and development within Marriott's organization.
Reporting Structure: The Digital Marketing Manager reports directly to the Director of Sales & Marketing and works closely with the Marketing and Sales teams.
Work Arrangement: This is an on-site position, requiring regular presence at Marriott's office in Nha Trang, Khánh Hòa, Vietnam.
Growth Opportunities:
- Progression to senior marketing roles within Marriott's organization.
- Expansion of digital marketing skills and expertise through on-the-job training and workshops.
- Potential relocation to other Marriott properties or offices worldwide.
ASSUMPTION: Marriott's large global network provides numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Marriott's office in Nha Trang, Khánh Hòa, Vietnam, is a modern, professional environment with a collaborative work culture.
Office Location(s): 10400 Fernwood Road, Bethesda, MD 20817, US
Geographic Context:
- Nha Trang is a coastal city in southern Vietnam, known for its beaches, scuba diving, and offshore islands.
- The city offers a mix of traditional Vietnamese culture and modern amenities, providing a unique living experience for expats.
- Vietnam's tropical climate and rich history make it an attractive destination for both locals and foreigners.
Work Schedule: Standard office hours, Monday through Friday, with occasional evenings and weekends required to support events or campaigns.
ASSUMPTION: Nha Trang's coastal location and vibrant culture create an appealing work environment for digital marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Marriott's careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager and/or team members to discuss job requirements and company culture.
- Background check and reference verification for final candidates.
Key Assessment Areas:
- Digital marketing skills and experience.
- Sales techniques and customer service abilities.
- Communication and interpersonal skills.
- Problem-solving and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing and sales experience.
- Demonstrate your understanding of Marriott's brand and values in your application materials.
- Prepare examples of successful digital marketing campaigns or projects you've worked on to discuss during the interview.
ATS Keywords: Digital Marketing, Sales Techniques, Customer Service, Marketing Campaigns, Social Media, SEO, CRM, Marketing Automation, Hospitality Industry
ASSUMPTION: Marriott's application process may vary depending on the specific role and location, so it's essential to monitor the company's careers portal for updates.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Office software (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Marriott's internal systems and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity and Respect
- Embrace Change
- Be Accountable
- Work Together
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on guest satisfaction
- Professional and committed to maintaining high standards
Self-Assessment Questions:
- How do you embody Marriott's company values in your daily work?
- Describe a time when you had to adapt to significant changes in a project or work environment.
- How do you balance the need for creativity and innovation with the requirement to meet specific sales targets?
ASSUMPTION: Marriott's company values and work style create a supportive and collaborative environment for employees, fostering growth and success.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and time management.
- Adapting to Marriott's unique work culture and hospitality industry-specific requirements.
- Balancing the need for creativity and innovation with the requirement to meet specific sales targets and maintain brand consistency.
- Occasional evenings and weekends may be required to support events or campaigns, potentially impacting work-life balance.
ASSUMPTION: Addressing these challenges proactively and seeking support from colleagues and management will contribute to success in this role.
📈 Similar Roles Comparison
- Unlike traditional digital marketing roles, this position requires a strong focus on sales techniques and customer service.
- Marriott's global presence and extensive brand portfolio offer unique opportunities for career growth and development within the organization.
- This role may involve more on-site presence and in-person interactions compared to remote or hybrid digital marketing positions.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to other digital marketing positions will help applicants determine if it's the right fit for their career goals.
📝 Sample Projects
- Developing and implementing a targeted social media campaign to promote Marriott's vacation club properties in Vietnam.
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns, resulting in increased engagement and revenue.
- Collaborating with the sales team to create and execute a successful email marketing campaign, driving guest attendance at sales presentations and preview package tours.
ASSUMPTION: These sample projects demonstrate the range of digital marketing and sales tasks required for this role, highlighting the importance of strong analytical, creative, and communication skills.
❓ Key Questions to Ask During Interview
- How does this role fit into Marriott's overall digital marketing strategy, and what are the key priorities for the first 90 days?
- What opportunities exist for professional development and growth within the digital marketing team and Marriott's organization as a whole?
- How does Marriott support work-life balance for employees in this role, particularly regarding occasional evenings and weekends required for events or campaigns?
- What are the most significant challenges facing the digital marketing team currently, and how can this role contribute to addressing them?
- How does Marriott measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Marriott's unique work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Marriott Careers portal.
- Tailor your resume and cover letter to highlight your relevant digital marketing and sales experience, as well as your understanding of Marriott's brand and values.
- Prepare examples of successful digital marketing campaigns or projects you've worked on to discuss during the interview.
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
