📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Impact Style Photography
🔹 Location: Boston, Massachusetts, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 31, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Telecommuting)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive digital marketing strategies
- Managing and growing the brand's presence on multiple social media platforms
- Planning and running targeted paid advertising campaigns
- Maintaining and updating the website with SEO best practices
- Collaborating with photography and creative teams to repurpose content
- Monitoring industry trends and competitor activity
- Engaging with the online community and strengthening client relationships
ASSUMPTION: This role requires a blend of strategic thinking, creative vision, and hands-on execution. The ideal candidate will have a strong background in digital marketing and a passion for visual storytelling.
📋 Key Responsibilities
✅ Develop and execute comprehensive digital marketing strategies aligned with business goals
✅ Manage and grow the brand’s presence on Instagram, Facebook, Pinterest, TikTok, and other relevant platforms
✅ Plan and run targeted paid advertising campaigns (Google Ads, Meta Ads, etc.)
✅ Maintain and update the website, ensuring SEO best practices and a strong user experience
✅ Coordinate email marketing campaigns, newsletters, and client nurture sequences
✅ Analyze campaign performance and provide monthly reports on KPIs (traffic, engagement, conversions)
✅ Collaborate with the photography and creative teams to repurpose content for digital channels
✅ Monitor industry trends and competitor activity to inform strategy
✅ Engage with the online community, respond to inquiries, and strengthen client relationships
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data analysis to drive brand awareness and client engagement.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or related field
Experience: 3+ years of experience in digital marketing, preferably in creative or service-based industries
Required Skills:
- Proven success managing social media platforms and digital ad campaigns
- Strong knowledge of SEO, email marketing tools, and Google Analytics
- Experience with web platforms (e.g., Squarespace, WordPress, or Shopify)
- Excellent communication, storytelling, and copywriting skills
- Detail-oriented, organized, and able to manage multiple projects independently
- Passion for visual storytelling and the creative industry
Preferred Skills:
- Experience with CRM software (e.g., HubSpot, Salesforce)
- Fluency in graphic design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Candidates with experience in the photography or creative industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for mid-level digital marketing roles in Boston)
Benefits:
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Family Leave (Maternity, Paternity)
- Training & Development
- Wellness Resources
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is based on industry standards for mid-level digital marketing roles in Boston. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Photography and Creative Services
Company Size: Small (11-50 employees) - Impact Style Photography offers a close-knit, collaborative work environment where individual contributions make a significant impact.
Founded: 2015 - Impact Style Photography was founded with a mission to tell stories through powerful visuals and deliver a premium, client-focused experience.
Company Description:
- Impact Style Photography specializes in high-end editorial, lifestyle, branding, and portrait photography
- The company values storytelling, creativity, and client satisfaction
- Impact Style Photography is known for its dynamic and innovative approach to photography and marketing
Company Specialties:
- High-end editorial photography
- Lifestyle and branding photography
- Portrait photography
- Digital marketing and branding services
Company Website: impactstylephotography.com
ASSUMPTION: Impact Style Photography's small size allows for close collaboration and quick decision-making, which can lead to rapid growth and innovation.
📊 Role Analysis
Career Level: Mid-level - This role offers an opportunity to grow and develop digital marketing skills while making a significant impact on the company's online presence and client engagement.
Reporting Structure: The Digital Marketing Manager will report directly to the Founder and Creative Director and collaborate closely with the photography and creative teams.
Work Arrangement: Remote (Telecommuting) - This role offers the flexibility to work from home or a remote location, with regular virtual check-ins and team meetings.
Growth Opportunities:
- As the company grows, there may be opportunities to take on additional responsibilities or move into a leadership role
- Impact Style Photography encourages professional development and may provide opportunities for training and skill-building
- The company's focus on storytelling and creativity may present opportunities to explore new forms of digital marketing and content creation
ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while also offering opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote - Impact Style Photography does not have a physical office, and employees work remotely from various locations.
Office Location(s): Boston, Massachusetts, United States (Remote)
Geographic Context:
- Boston is a vibrant, historic city with a thriving arts and culture scene
- The city offers a wide range of amenities, including museums, theaters, and restaurants
- Boston has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours per week) with flexible scheduling - The work schedule may vary depending on project demands and team availability.
ASSUMPTION: The remote work environment allows for greater flexibility and work-life balance, while also offering opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to discuss qualifications and fit
- In-depth interview with the Founder and Creative Director to discuss digital marketing strategy and goals
- Skills assessment or case study to evaluate problem-solving and creative thinking
- Final interview with the photography and creative teams to discuss collaboration and team dynamics
Key Assessment Areas:
- Digital marketing strategy and planning
- Social media management and content creation
- Paid advertising campaign management
- Website management and SEO best practices
- Data analysis and reporting
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Include specific examples of successful digital marketing campaigns or projects you've managed
- Demonstrate your understanding of the photography industry and Impact Style Photography's brand
- Prepare questions to ask the interviewers about the company's digital marketing goals and strategies
ATS Keywords: Digital Marketing, Social Media, SEO, Email Marketing, Google Ads, Meta Ads, Content Creation, Analytics, Copywriting, Project Management, Client Engagement, Visual Storytelling, Creative Strategy, Trend Monitoring, Community Engagement
ASSUMPTION: The interview process is designed to evaluate both technical skills and cultural fit, as Impact Style Photography values collaboration and creativity.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Pinterest, TikTok)
- Paid advertising platforms (Google Ads, Meta Ads)
- Email marketing tools (e.g., Mailchimp, ConvertKit)
- Website platforms (e.g., Squarespace, WordPress, or Shopify)
- SEO tools (e.g., SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Storytelling - Impact Style Photography values the power of visual storytelling to connect with audiences and drive engagement
- Creativity - The company encourages innovation and experimentation in both photography and digital marketing
- Client Focus - Impact Style Photography prioritizes client satisfaction and delivers a premium, personalized experience
Work Style:
- Collaborative - The company values close collaboration and teamwork across departments
- Adaptable - Impact Style Photography is open to new ideas and approaches to digital marketing
- Detail-oriented - The company values attention to detail and high-quality output in all aspects of its work
Self-Assessment Questions:
- How do you approach storytelling through visuals, and how does this align with Impact Style Photography's brand?
- Can you describe a time when you had to adapt your digital marketing strategy to meet changing circumstances?
- How do you balance attention to detail with the need for quick decision-making and execution in digital marketing?
ASSUMPTION: Impact Style Photography values candidates who are creative, collaborative, and adaptable, with a strong commitment to client satisfaction and storytelling.
⚠️ Potential Challenges
- The role may require working non-standard hours to accommodate client needs or time zones
- Impact Style Photography is a growing company, which may present challenges in terms of resources and infrastructure
- The remote work environment may present challenges in terms of communication and collaboration
- The photography industry is competitive, and the role may require staying up-to-date with industry trends and best practices
ASSUMPTION: The potential challenges of this role can be mitigated through strong communication, adaptability, and a commitment to professional development.
📈 Similar Roles Comparison
- Digital Marketing Manager vs. Social Media Manager - The Digital Marketing Manager role is broader in scope, encompassing all digital marketing channels, while the Social Media Manager role focuses specifically on social media platforms
- Digital Marketing Manager vs. SEO Specialist - The Digital Marketing Manager role requires a working knowledge of SEO, but the SEO Specialist role is focused exclusively on search engine optimization
- Digital Marketing Manager vs. Content Marketing Manager - The Digital Marketing Manager role encompasses all digital marketing channels, while the Content Marketing Manager role focuses specifically on content creation and strategy
ASSUMPTION: The Digital Marketing Manager role at Impact Style Photography is unique in its focus on storytelling and creativity, as well as its emphasis on collaboration and client engagement.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new photography collection
- Optimizing the Impact Style Photography website for search engines and improving user experience
- Creating and implementing a paid advertising campaign to drive traffic to the company's website and generate leads
- Analyzing campaign performance data and generating monthly reports on KPIs
- Collaborating with the photography and creative teams to repurpose content for digital channels and maximize engagement
ASSUMPTION: The specific projects and responsibilities of the Digital Marketing Manager role may vary depending on the company's needs and the candidate's expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's digital marketing goals and strategies for the next year?
- How does the photography team collaborate with the digital marketing team to create and distribute content?
- What are the biggest challenges facing the company's digital marketing efforts, and how can this role address them?
- How does the company support the professional development and growth of its digital marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of the company's digital marketing efforts?
ASSUMPTION: The interview process is an opportunity for candidates to learn more about the company's digital marketing goals and strategies, as well as the team dynamics and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills, with a focus on storytelling and creativity
- Prepare questions to ask the interviewers about the company's digital marketing goals and strategies
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
