Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Twin Group

🔹 Location: Greenwich, United Kingdom

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel digital strategies
• Driving customer acquisition, revenue growth, and brand visibility
• Managing a direct report and collaborating across departments
• Leading paid media, SEO, website development, and content initiatives
• Supporting a major rebrand and maximizing data capture

ASSUMPTION: This role requires a proactive, performance-focused marketer with a strong understanding of the full marketing mix and a passion for digital innovation.

📋 Key Responsibilities

✅ Develop and execute multi-channel digital strategies to drive customer acquisition, revenue growth, and brand visibility

✅ Manage a direct report and collaborate across departments to deliver digital initiatives

✅ Lead paid media, SEO, website development, and content initiatives

✅ Support a major rebrand and maximize data capture to inform and enhance future marketing strategies

ASSUMPTION: This role requires a hands-on leader with strong analytical skills and the ability to influence key stakeholders.

🎯 Required Qualifications

Education: Educated to degree level or equivalent experience in marketing, digital media, communications, or a related field

Experience: Minimum 5 years of demonstrated experience in a similar digital marketing role

Required Skills:

• Proven experience managing websites via a CMS
• Strong understanding of SEO, web analytics (e.g. GA4), and content management
• Expertise in digital strategy, SEO, paid media, and website optimisation
• Strong analytical skills with experience interpreting marketing performance data and making actionable recommendations
• Ability to collaborate cross-functionally and influence key stakeholders

Preferred Skills:

• Experience with Google Analytics and Google Ads
• Knowledge of HTML and CSS
• Familiarity with CRM systems

ASSUMPTION: Candidates with experience in the education sector or a related industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £48,000 per annum, experience dependent

Benefits:

• Up to 25 days annual leave + bank holidays
• EAP programme
• Death in Service
• Birthday Day off
• Long service awards
• Sabbatical Leave
• Pension contributions
• Career development opportunities
• Ability to purchase additional annual leave per year

Working Hours: Full-time, permanent

ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing manager role with the given experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Education. Twin Group specializes in education, travel, work experience, accommodation, and employment services, offering a diverse range of life-enhancing services to clients.

Company Size: 201-500 employees. As a mid-sized company, Twin Group offers a dynamic and supportive working environment with opportunities for career development.

Founded: 1995. Twin Group has been helping shape futures and careers since its founding, with a mission to grow opportunity for students, employers, and prospective employees.

Company Description:

• At Twin Group, we have been helping shape futures and careers since 1995, from our modern London HQ in Greenwich, as well as our offices, schools, and training centers across the UK, Ireland, and Spain.
• Our values ensure we are empathetic and approachable while mixing innovation and expertise.
• Our ongoing mission is growing opportunity for students, employers, and prospective employees, delivering diverse and high-quality services.

Company Specialties:

• Employability, Training & Apprenticeships
• Internships & Placements
• English & Summer Centres
• School Group Travel

Company Website: https://www.twinuk.com

ASSUMPTION: Twin Group's diverse range of services and commitment to growing opportunity for its clients make it an attractive employer for candidates seeking a dynamic and impactful role.

📊 Role Analysis

Career Level: Experienced professional. This role requires a seasoned digital marketing manager with a proven track record in driving customer acquisition, revenue growth, and brand visibility.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and will manage a direct report.

Work Arrangement: Hybrid. This role requires a blend of on-site and remote work, with a focus on collaboration and teamwork.

Growth Opportunities:

• Potential to grow into a senior marketing role or take on additional responsibilities as the company expands its digital presence
• Opportunities to work on high-impact projects and initiatives that drive business growth
• Access to professional development and training opportunities to enhance skills and advance career goals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's digital strategy and expand their skillset.

🌍 Location & Work Environment

Office Type: Hybrid. Twin Group's headquarters in Greenwich offers a modern and collaborative work environment, with a blend of on-site and remote work options.

Office Location(s): 12 Lambarde Square, 1st Floor, Greenwich, London SE10 9GB, GB

Geographic Context:

• Greenwich is a vibrant and historic area of London, located on the south bank of the River Thames
• The office is conveniently located near public transportation, with excellent connections to central London and other parts of the city
• The area offers a range of amenities, including shops, restaurants, and parks

Work Schedule: Full-time, permanent. This role requires a full-time commitment, with a flexible work schedule that accommodates the needs of the business and the individual.

ASSUMPTION: Twin Group's hybrid work arrangement and convenient office location offer employees the best of both worlds, with access to a collaborative work environment and the flexibility to work remotely.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• On-site or virtual interview with the hiring manager and a member of the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with Twin Group's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your achievements in digital marketing, SEO, and website management
• Demonstrate your understanding of Twin Group's business and the education sector

ATS Keywords: Digital Marketing, SEO, Paid Media, Website Management, Content Strategy, Marketing Performance, Customer Acquisition, Brand Visibility, Hybrid Work, Collaboration, Team Management

ASSUMPTION: Twin Group's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• SEMrush or similar SEO tools
• CMS (e.g. WordPress, Drupal)
• CRM systems (e.g. Salesforce, HubSpot)

ASSUMPTION: Twin Group uses industry-standard tools and technologies to support its digital marketing efforts, with a focus on data-driven decision-making and continuous improvement.

👔 Cultural Fit Considerations

Company Values:

• Empathetic and approachable
• Innovative and expert
• Growing opportunity for students, employers, and prospective employees

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy collaborating with others and contributing to a positive team culture?

ASSUMPTION: Twin Group's values and work style emphasize a collaborative, data-driven, and innovative approach to digital marketing, with a focus on growing opportunity for clients and employees.

⚠️ Potential Challenges

• Managing a major rebrand and maximizing data capture may require additional time and resources
• Working in the education sector may present unique challenges and opportunities
• The hybrid work arrangement may require additional flexibility and self-motivation
• The competitive nature of the digital marketing landscape may present challenges in driving customer acquisition and revenue growth

ASSUMPTION: The Digital Marketing Manager role at Twin Group presents a unique set of challenges and opportunities, requiring a proactive and strategic approach to digital marketing and a strong commitment to the company's mission and values.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the education sector and the unique challenges and opportunities it presents
• Industry-specific context, such as the competitive landscape and regulatory environment, may impact the role's requirements and priorities
• Career path comparison: This role offers significant growth potential, with opportunities to advance to senior marketing roles or take on additional responsibilities as the company expands its digital presence

ASSUMPTION: The Digital Marketing Manager role at Twin Group is unique in its focus on the education sector and the company's mission to grow opportunity for students, employers, and prospective employees.

📝 Sample Projects

• Developing and executing a multi-channel digital strategy to drive customer acquisition and revenue growth for a new English language program
• Managing a website redesign and migration to a new CMS, with a focus on improving user experience and SEO performance
• Conducting a comprehensive SEO audit and implementing optimization strategies to improve organic search rankings and drive traffic to the company's website

ASSUMPTION: The Digital Marketing Manager role at Twin Group offers a range of projects and initiatives that drive business growth and enhance the company's digital presence.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the digital marketing team, and how can this role help address them?
• What opportunities are there for professional development and growth within the company?
• How does Twin Group support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your achievements in digital marketing, SEO, and website management
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.