📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Bath Concepts Independent Dealers
🔹 Location: Onsite in Vancouver, WA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact digital marketing campaigns
- Analyzing performance data to optimize ROI and drive business goals
- Collaborating with cross-functional teams to ensure brand cohesion and consistency
- Leading content strategy across digital channels, from paid ads to organic reach
- Integrating cutting-edge tools and AI to enhance marketing efficiency
ASSUMPTION: This role requires a strategic thinker with a deep understanding of digital marketing channels and a passion for driving results through data-driven decisions.
📋 Key Responsibilities
✅ Developing and executing high-impact digital marketing campaigns
✅ Analyzing performance data to optimize ROI and drive business goals
✅ Collaborating with cross-functional teams to ensure brand cohesion and consistency
✅ Leading content strategy across digital channels, from paid ads to organic reach
✅ Integrating cutting-edge tools and AI to enhance marketing efficiency
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to achieve common goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of digital marketing experience, preferably in the home services industry
Required Skills:
- Proven expertise in Google Ads, SEO, SEM (PPC), Web Analytics, Data Analysis, and Project Management
- Strong skills in Content Creation, AI tools, and campaign performance optimization
- Familiarity with social media marketing and email marketing platforms
- Strategic thinking and a deep understanding of the Seven C's framework
- Results-driven mindset and a passion for continuous improvement
Preferred Skills:
- Experience with CRM software and marketing automation tools
- Fluency in Spanish or another language
ASSUMPTION: Candidates with experience in the home services industry and a proven track record of driving results through digital marketing campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Digital Marketing Manager with 10+ years of experience in the home services industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee discounts on Bath Concepts products
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with the required experience level. The actual salary may vary based on factors such as the candidate's qualifications and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Bath Concepts Independent Dealers operates in the manufacturing industry, specializing in the production of acrylic baths, showers, wall surrounds, and related products for the bathroom remodeling industry.
Company Size: Bath Concepts Independent Dealers has 201-500 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.
Founded: Bath Concepts Independent Dealers was founded in 1999, with over two decades of experience in the industry.
Company Description:
- Bath Concepts Independent Dealers is one of the largest independent manufacturers of acrylic baths, showers, wall surrounds, and related products for the bathroom remodeling industry.
- The company aims to provide a fresh solution to bath remodeling, offering stylish, cost-effective, low-maintenance bath improvement options to homeowners, commercial customers, and consumers with accessibility needs.
- Bath Concepts Independent Dealers is committed to quality and workmanship, extending that level of quality into all of its products.
Company Specialties:
- Manufacturing
- Bathroom Remodeling
- Replacement Bathtubs
- Bath Liners
- Tub to Shower Conversions
- Accessibility Products
- Walk-in Tubs
- Wall Surrounds
- Barrier Free Showers
Company Website: https://www.bathconcepts.com/
ASSUMPTION: Bath Concepts Independent Dealers is a well-established company in the manufacturing industry, with a strong focus on quality and customer satisfaction.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in digital marketing.
Reporting Structure: The Digital Marketing Manager will report directly to the Vice President of Marketing and will oversee a team of marketing specialists.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Potential advancement to a Director or Vice President of Marketing role
- Expansion of responsibilities to include leadership and mentoring of junior marketing team members
- Opportunities to work on high-impact projects that drive business growth and innovation
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a leadership position within the marketing department.
🌍 Location & Work Environment
Office Type: The company's headquarters is located in Libertyville, Illinois, with this role based on-site at the Vancouver, WA location.
Office Location(s): 1800 Industrial Dr, Libertyville, IL 60048, USA
Geographic Context:
- The Libertyville office is located approximately 35 miles north of Chicago, providing easy access to urban amenities and cultural attractions.
- The Vancouver, WA location offers a mix of urban and suburban living, with a cost of living that is generally lower than in nearby Portland, OR.
- The Pacific Northwest region is known for its natural beauty, with opportunities for outdoor recreation, including hiking, skiing, and water activities.
Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional remote work)
ASSUMPTION: The on-site work arrangement for this role may require occasional travel to the company's headquarters in Libertyville, Illinois, for meetings and collaborative projects.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role and the candidate's experience
- Skills assessment or case study presentation to evaluate the candidate's strategic thinking and problem-solving abilities
- Final interview with key stakeholders to discuss the candidate's fit within the team and the company's long-term goals
Key Assessment Areas:
- Digital marketing expertise and experience
- Strategic thinking and problem-solving skills
- Leadership and team collaboration abilities
- Cultural fit and alignment with the company's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Include specific examples of your experience with Google Ads, SEO, SEM, and data analysis
- Demonstrate your understanding of the Seven C's framework and how you've applied it in previous roles
- Showcase your ability to work effectively with cross-functional teams and drive results through collaboration
ATS Keywords: Digital Marketing, Google Ads, SEO, SEM, PPC, Web Analytics, Data Analysis, Project Management, Content Creation, AI Tools, Campaign Performance Optimization, Social Media Marketing, Email Marketing, Strategic Thinking, Customer Understanding, Content Strategy, Performance Optimization
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, with a focus on evaluating the candidate's digital marketing expertise and strategic thinking abilities.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- SEMrush or similar SEO tools
- Marketo or similar marketing automation software
- Asana or similar project management tools
- AI tools for content creation and optimization
ASSUMPTION: The specific tools and technologies used in this role may vary based on the candidate's experience and the company's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Quality and Workmanship
- Innovation and Continuous Improvement
- Customer Satisfaction
- Integrity and Trust
- Collaboration and Teamwork
Work Style:
- Data-driven and results-oriented
- Strategic and forward-thinking
- Collaborative and team-focused
- Adaptable and open to change
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How have you demonstrated your ability to drive results through digital marketing campaigns in previous roles?
- Can you provide an example of a time when you used data to inform a strategic decision and improve campaign performance?
- How do you approach collaboration with cross-functional teams, and can you share a success story that illustrates your ability to work effectively with others?
ASSUMPTION: Bath Concepts Independent Dealers values candidates who are data-driven, strategic thinkers with a strong commitment to collaboration and continuous learning.
⚠️ Potential Challenges
- Managing a team of marketing specialists with varying levels of experience and expertise
- Balancing the need for short-term campaign performance with long-term strategic goals
- Adapting to a dynamic and evolving industry, with a focus on innovation and continuous improvement
- Collaborating effectively with cross-functional teams to ensure brand cohesion and consistency
ASSUMPTION: The potential challenges associated with this role may require the candidate to demonstrate strong leadership, strategic thinking, and adaptability in the face of change.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Manager roles, this position may offer more opportunities for leadership and mentoring of junior team members
- In the home services industry, this role may require a deeper understanding of the unique needs and challenges faced by homeowners and commercial customers
- Career paths for Digital Marketing Managers may vary depending on the company's size and structure, with opportunities for advancement to Director or Vice President of Marketing roles in larger organizations
ASSUMPTION: The specific comparisons between this role and similar positions may vary based on the candidate's experience and the company's unique needs and goals.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive brand awareness and customer acquisition for a new product launch
- Analyzing campaign performance data to optimize ROI and identify opportunities for improvement in targeting, messaging, and channel allocation
- Collaborating with cross-functional teams to create and implement a content marketing strategy that aligns with the company's brand and business objectives
ASSUMPTION: The specific projects associated with this role may vary based on the candidate's experience and the company's evolving needs and goals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful digital marketing campaign that the company has implemented, and what role did the Digital Marketing Manager play in its execution?
- How does the company measure the success of its digital marketing efforts, and what key performance indicators (KPIs) does it track?
- What is the company's approach to innovation and continuous improvement in the digital marketing space?
ASSUMPTION: The specific questions asked during the interview process may vary based on the candidate's experience and the company's unique needs and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements, with a focus on the required skills and qualifications listed in the job description
- Prepare for the interview by researching the company and its products, and by reflecting on your own experiences and accomplishments in digital marketing
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
