Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: The Dental Group

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing campaigns to promote services and increase patient engagement
• Managing social media platforms and crafting engaging content
• Analyzing and reporting on marketing campaign performance for continuous improvement
• Collaborating with cross-functional teams to create compelling messaging

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing campaigns to promote our services and increase patient engagement

✅ Manage social media platforms, crafting engaging content and driving brand awareness

✅ Analyze and report on marketing campaign performance, making data-driven decisions for continuous improvement

✅ Coordinate community outreach initiatives and dental awareness programs

✅ Collaborate with cross-functional teams, including clinical staff and external vendors, to craft compelling messaging

✅ Help to maintain and update the company website, ensuring it reflects our brand and values

✅ Conduct market research to identify trends and opportunities within the dental industry

✅ Create engaging visuals, videos, and stories that captivate our audience and leave them wanting more.

ASSUMPTION: The role may evolve based on the company's growth and changing marketing landscape.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 5+ years of experience in marketing, preferably within the healthcare or dental industry

Required Skills:

• Strong understanding of digital marketing strategies including SEO, SEM, and social media advertising
• Agency experience is a plus
• Exceptional written and verbal communication skills
• Proficiency in marketing software and analytics tools, HubSpot experience preferred
• Creativity and a keen eye for detail
• Ability to manage multiple projects simultaneously and meet deadlines

Preferred Skills:

• Experience with dental or healthcare marketing
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in healthcare or dental marketing would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in Sydney, the estimated salary range is AUD 100,000 - 140,000 per annum.

Benefits:

• Convenient Sydney CBD location
• A collaborative and supportive workplace atmosphere
• Opportunities for career advancement and professional growth
• Discounts for employees on dental services and treatments

Working Hours: Full-time, Monday to Friday, with flexibility for project demands

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: The Dental Group operates in the dental healthcare industry, focusing on affordable and accessible dental care.

Company Size: With 51-200 employees, The Dental Group offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: The Dental Group was founded in 2013 and has since expanded its services and clinics across Australia.

Company Description:

• Offers fixed-price dentistry for $99 per treatment, including check-ups, fillings, extractions, and toothache management
• Services are provided through a user-friendly app, which also serves as a personal patient file
• Committed to making great dental care affordable for everyone

Company Specialties:

• Affordable dentistry
• Dental healthcare app
• Community outreach and dental awareness programs

Company Website: dental99.com.au

ASSUMPTION: The Dental Group's focus on affordability and accessibility sets it apart in the dental healthcare industry.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a management position or an existing manager seeking to specialize in digital marketing within the healthcare industry.

Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including clinical staff and external vendors.

Work Arrangement: This is an on-site, full-time position with a flexible work schedule to accommodate project demands.

Growth Opportunities:

• Potential career progression within the marketing department or other areas of the business
• Opportunities to expand skills and knowledge in digital marketing and the dental healthcare industry
• Chance to contribute to the company's growth and expansion across Australia

ASSUMPTION: The role's growth opportunities are subject to the company's expansion and the candidate's performance.

🌍 Location & Work Environment

Office Type: The Dental Group's Sydney CBD office offers a modern and collaborative work environment.

Office Location(s): 149 Macquarie St, Level 5, Sydney CBD, New South Wales 2000, AU

Geographic Context:

• Sydney is Australia's largest city and a major financial hub
• The Sydney CBD is a vibrant and bustling area with numerous amenities and attractions
• The office is conveniently located near public transportation and major roads

Work Schedule: The work schedule is typically Monday to Friday, with flexibility for project demands and potential overtime.

ASSUMPTION: The work environment may vary based on the company's growth and the candidate's role within the team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• In-person or virtual interview with the Marketing Director and/or other team members
• Background check and reference check for the final candidate

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and reporting skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research The Dental Group's mission, values, and unique selling points to demonstrate your enthusiasm and cultural fit
• Be prepared to discuss your approach to data-driven decision making and continuous improvement

ATS Keywords: Digital Marketing, SEO, SEM, Social Media Advertising, Marketing Campaigns, Data Analysis, Dental Healthcare, Affordable Dentistry, Marketing Software, HubSpot

ASSUMPTION: The interview process may vary based on the company's needs and the candidate's qualifications.

🛠️ Tools & Technologies

• HubSpot (preferred)
• Google Analytics
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Microsoft Office Suite
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The required tools and technologies may evolve based on the company's growth and the candidate's role within the team.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Accessible

Work Style:

• Data-driven and results-oriented
• Creative and adaptable
• Collaborative and team-focused
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy using data to inform marketing strategies?
• Are you comfortable managing multiple projects simultaneously and meeting deadlines?
• Do you have experience working in a collaborative, team-focused environment?
• Are you passionate about making dental care more accessible and affordable?

ASSUMPTION: The Dental Group values candidates who are aligned with their mission and committed to their values.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to support marketing campaigns or events
• The dental healthcare industry can be competitive, with a need to stay up-to-date with market trends and regulations
• The role may involve managing external vendors and agencies, requiring strong communication and project management skills
• The company's growth may present challenges in terms of managing increased workloads and adapting to changes in the organization

ASSUMPTION: The potential challenges are subject to the company's growth and the candidate's role within the team.

📈 Similar Roles Comparison

• Compared to a traditional Marketing Manager role, this position places a stronger emphasis on digital marketing and data analysis
• Within the dental healthcare industry, The Dental Group's focus on affordability and accessibility sets it apart from competitors
• Career progression in this role may involve specializing in digital marketing within the healthcare industry or transitioning to a more senior marketing role

ASSUMPTION: The comparison points are based on industry standards and may vary depending on the candidate's qualifications and the company's growth.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to increase brand awareness and patient engagement
• Conducting market research to identify trends and opportunities within the dental industry and incorporating findings into marketing strategies
• Collaborating with clinical staff to create engaging content that educates patients about dental health and the company's services

ASSUMPTION: The sample projects are based on the role's responsibilities and may vary depending on the company's needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• How does the company plan to expand its services and clinics across Australia in the coming years?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it maintained in this role?
• How does the company collaborate with external vendors and agencies to support its marketing efforts?

ASSUMPTION: The interview questions are designed to provide insight into the role, the company, and the team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research The Dental Group's mission, values, and unique selling points to demonstrate your enthusiasm and cultural fit
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.