Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Cyera

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: March 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Develop and execute digital marketing strategies to increase brand visibility.
• Generate high-quality leads from target accounts.
• Manage SEO, paid advertising, and overall digital strategy.
• Align the company’s digital presence with overall business objectives.

ASSUMPTION: This role requires a strategic thinker with a strong understanding of digital marketing in the B2B sector, emphasizing data security and cloud technology.

📋 Key Responsibilities

✅ Develop, manage, and optimize paid media campaigns across various platforms.

✅ Continuously monitor and adjust campaigns for maximum ROI.

✅ Lead and execute comprehensive SEO strategies.

✅ Collaborate with third-party agencies for successful SEO management.

✅ Track, measure, and report on campaign data to key stakeholders.

✅ Work closely with product marketing, campaigns, operations, and design teams.

✅ Stay updated with the latest trends in digital marketing and SEO.

ASSUMPTION: The role might sometimes demand handling several projects simultaneously while maintaining a cutting-edge digital strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or related field preferred.

Experience: 5+ years in B2B digital marketing focusing on advertising and SEO.

Required Skills:

• Expertise in advertising programs like LinkedIn Ads and Google Ads.
• Strong analytical skills with proficiency in tools like Google Analytics and SEMrush.
• Proven ability to manage multiple projects and collaborate with cross-functional teams.

Preferred Skills:

• Experience in the cybersecurity industry.
• Familiarity with marketing automation tools such as Marketo and Salesforce.

ASSUMPTION: The specified skills suggest that the candidate should be adept at both technical and strategic aspects of digital marketing, focusing on outcome-driven strategies.

💰 Compensation & Benefits

Salary Range: Generous salary with variations based on experience, seniority, and location.

Benefits:

• Remote work with office setup reimbursement.
• Unlimited PTO with paid holidays and sick time.
• Comprehensive health, vision, and dental insurance.

Working Hours: 40 hours per week with potential flexibility based on project needs.

ASSUMPTION: Despite not providing a fixed salary range, the benefits indicate a competitive edge in attracting top talent through flexibility and comprehensive health packages.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security, highlighting the growing importance of data security in the business sector.

Company Size: 501-1,000 employees, indicating a well-established mid-sized company.

Founded: Not Specified

Company Description:

• Specializes in Data Security Designed for the Data-driven Enterprise.
• Pioneer in Data Security Posture Management (DSPM).
• Backed by leading investors and working with Fortune 1000 companies.

Company Specialties:

• Data Security Platform
• Data Security Posture Management
• Data Access Governance

Company Website: https://www.cyera.io

ASSUMPTION: The focus on B2B solutions in the data security space suggests Cyera values innovation and proactive cybersecurity measures.

📊 Role Analysis

Career Level: Mid to senior level, given the strategic nature and complexity of the role.

Reporting Structure: Likely reports to senior marketing leadership or the CMO.

Work Arrangement: Primarily remote, offering flexibility and the potential for a diverse working environment.

Growth Opportunities:

• Involvement in high-stakes projects affecting global companies.
• Exposure to cutting-edge cybersecurity technology and practices.
• Opportunity to shape and innovate digital strategies in a growing company.

ASSUMPTION: Given the ongoing evolution of digital marketing, continuous learning and adaptation are critical for success in this role.

🌍 Location & Work Environment

Office Type: Remote with potential for flexibility and home office setup support.

Office Location(s): Headquarters are based in New York, NY, and Tel Aviv, IL.

Geographic Context:

• Accessible to key markets in the US and globally.
• Operates in technology hubs, providing networking advantages.
• Dynamic work-from-anywhere policy suits modern digital workforce needs.

Work Schedule: 40-hour week, with possible variation depending on project demands.

ASSUMPTION: The remote structure supports a diversified talent pool and promotes work-life balance.

💼 Interview & Application Insights

Typical Process:

• Submit application online and complete required assessments.
• Initial phone screen with HR.
• Technical interview with hiring manager.
• Panel interview with broader team members.
• Final interview with executive team or CMO.

Key Assessment Areas:

• Digital marketing and SEO expertise.
• Project management skills.
• Ability to generate and analyze data-driven insights.

Application Tips:

• Tailor your resume to highlight relevant B2B digital marketing experience.
• Showcase successful campaigns and data-driven results in your portfolio.
• Be prepared to discuss previous experience in a startup environment.

ATS Keywords: Digital Marketing, B2B Marketing, SEO, Google Ads, LinkedIn Ads, Data Security

ASSUMPTION: A strong emphasis on measurable achievements and strategic thinking will be key in the hiring process.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush
• LinkedIn Insights

ASSUMPTION: Proficiency with these tools indicates a focus on analytics-driven decision-making and performance tracking.

👔 Cultural Fit Considerations

Company Values:

• Innovation and initiative in addressing digital security challenges.
• Commitment to continuous learning and professional growth.
• Collaborative approach to teamwork across remote settings.

Work Style:

• Proactive and self-driven work ethic.
• Comfort with remote collaboration tools and digital communication.
• Ability to thrive in a fast-paced, dynamic work environment.

Self-Assessment Questions:

• How have you adapted digital marketing strategies to align with overall business goals?
• What techniques have you used to enhance SEO and paid advertising campaigns?
• Describe a time when you utilized analytics to drive marketing strategy improvements.

ASSUMPTION: Candidates must demonstrate a mix of strategic insight and operational capability to fit within Cyera's innovative culture.

⚠️ Potential Challenges

• Navigating complex cybersecurity landscapes.
• Managing multiple high-stakes projects simultaneously.
• Ensuring consistent communication across remote teams.
• Staying ahead of rapid changes in digital marketing trends.

ASSUMPTION: The role's demands require resilience and adaptability, particularly in a technology-driven environment.

📈 Similar Roles Comparison

• Integrated strategies within niche markets like cybersecurity could provide a competitive edge.
• Focus on B2B marketing may parallel roles in SaaS companies or technological sectors.
• Regularly updated market comparison data can be a differentiator.

ASSUMPTION: Success in this role can hinge on the ability to leverage industry-specific knowledge and innovative digital tactics.

📝 Sample Projects

• Case studies on enhancing organic traffic by implementing strategic SEO solutions.
• Reports on performance analytics driving new revenue streams through digital channels.
• Projects that highlight collaboration with third-party agencies to optimize digital campaigns.

ASSUMPTION: Project examples demonstrating a direct impact on business growth will strongly support a candidate’s application.

❓ Key Questions to Ask During Interview

• How does Cyera measure the success of its digital marketing initiatives?
• What tools and resources will be available to assist in executing the digital strategy?
• Can you describe the company’s approach to cross-functional team collaboration?
• What are the key challenges Cyera expects to face in the coming year?
• How does the company support continuous learning and development for this role?

ASSUMPTION: These questions can help candidates understand Cyera’s strategic priorities and its support for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a concise portfolio of your digital marketing achievements.
• Highlight relevant B2B marketing experience and innovations in your resume.
• Be ready to discuss your approach to digital strategies in detail during interviews.
• Research Cyera’s products and market positions to align your pitch accordingly.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.