📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Onni Group of Companies
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies for multiple residential brands
- Managing paid media campaigns across various platforms
- Overseeing organic social media channels and content creation
- Collaborating with internal and external partners to execute campaigns
- Analyzing campaign performance and using data to inform decision-making
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to effectively manage digital marketing campaigns and drive results.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategies for multiple residential brands
✅ Manage paid media campaigns across various platforms (Google, Programmatic Display, Social Media)
✅ Oversee organic social media channels and content creation
✅ Collaborate with internal and external partners to execute campaigns
✅ Analyze campaign performance and use data to inform decision-making
✅ Manage Google My Business listings and ensure accurate messaging across platforms
✅ Install and manage website tagging for measurement and campaign performance
✅ Execute in-house campaigns across paid social for ad-hoc projects
✅ Conduct website audits and project manage execution of recommendations
✅ Define Google Analytics KPIs and build regular reports for website KPIs
✅ Provide industry insights and mentor other marketing team members
ASSUMPTION: This role requires a strong understanding of digital marketing best practices and the ability to adapt to new platforms and trends.
🎯 Required Qualifications
Education: Post-secondary school diploma/degree (Marketing or Business concentrations an asset)
Experience: Extensive knowledge of digital initiatives and best practices, including social media, SEO, and Google products, with experience in marketing roles at management level (in retail and real estate is a strong asset)
Required Skills:
- Excellent project management skills
- Superior writing and editing skills
- Ability to provide insight and strategic recommendations
- Strong computer skills: high proficiency in MS Office (Word, Excel, PowerPoint and Outlook)
- Innate sense for what looks good and keeping initiatives on-brand
- Exceptionally good at prioritizing, time managing, and multi-tasking
- Highly self-motivated and detail-oriented
- Able to excel under pressure and handle sudden changes in plans
- Able to meet deadlines
- Positive and upbeat demeanor
- Excellent communicator with both internal stakeholders and external parties
- Resourceful in problem-solving situations
- Decidedly trustworthy and accountable
- Willing to ask questions and seek out information as necessary
- Willing to teach and share digital marketing knowledge with coworkers and junior staff
Preferred Skills:
- Experience with CRM software and website platforms like WordPress & Craft
- Basic knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop)
ASSUMPTION: Candidates with a strong background in digital marketing and experience managing campaigns are well-suited for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 USD per year
Benefits:
- Comprehensive benefits package
- Continuous learning opportunities with an annual educational allowance
- Generous referral program ranging from $500-$2500
- Regular consistent team building activities and events
- Discounts to local amenities and vendors
- Discounted hotel stays in multiple locations through Hospitality offerings
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Digital Marketing Manager role in Vancouver, Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 501-1,000 employees
Founded: 1960
Company Description:
- Onni has been building communities for people to live, work, and play for over half a century
- Specializes in residential development, commercial development, and property management
- Operates across North American cities such as Los Angeles, Seattle, Chicago, Phoenix, Toronto, and Vancouver
Company Specialties:
- Residential Development
- Commercial Development
- Property Management
Company Website: https://www.onni.com/
ASSUMPTION: Onni is a well-established real estate company with a strong track record of delivering high-quality developments.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to senior sales and marketing staff
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow within the marketing team or explore other opportunities within the company
- Chance to work on diverse projects and gain experience in various aspects of digital marketing
- Opportunity to mentor junior staff and develop leadership skills
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in digital marketing.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Vancouver, British Columbia, Canada
Geographic Context:
- Vancouver is a coastal city in western Canada, known for its mild climate and natural beauty
- The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a vibrant food scene
- Vancouver has a diverse and multicultural population, with a strong focus on sustainability and innovation
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The Vancouver office provides a collaborative and dynamic work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Provide specific examples of your achievements in previous roles
- Demonstrate your understanding of Onni's business and the real estate industry
ATS Keywords: Digital Marketing, Paid Media, Social Media, SEO, Google Analytics, Project Management, Marketing Strategy
ASSUMPTION: Onni uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Social media platforms (Instagram, TikTok, Facebook, LinkedIn)
- Programmatic Display platforms
- CRM software
- Website platforms (WordPress, Craft)
- Adobe Creative Suite (Illustrator, InDesign, Photoshop)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Innovation
- Sustainability
- Customer Satisfaction
Work Style:
- Collaborative
- Dynamic
- Results-driven
- Adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a strong sense of what looks good and can keep initiatives on-brand?
- Are you able to excel under pressure and handle sudden changes in plans?
ASSUMPTION: Candidates who align with Onni's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple brands and campaigns simultaneously
- Keeping up with the fast-paced nature of the digital marketing landscape
- Collaborating with various internal and external partners
- Working in a dynamic and sometimes unpredictable real estate market
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager role in other real estate companies or marketing agencies
- However, Onni's focus on residential development and property management sets it apart from other companies in the industry
- Career path comparison: This role can lead to senior marketing positions or other management roles within the company
ASSUMPTION: While this role shares similarities with other Digital Marketing Manager positions, Onni's unique focus and culture make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a paid media campaign to launch a new residential development
- Creating and managing a social media content calendar to promote multiple brands simultaneously
- Conducting a website audit and project managing the execution of recommendations to improve SEO and user experience
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic nature of the Digital Marketing Manager role at Onni.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Onni support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Onni measure the success of its digital marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided in the job posting
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare examples of your achievements in previous roles to demonstrate your qualifications
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
