📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Public Storage
🔹 Location: Plano, Texas, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Real Estate
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing and optimizing property listings across major search engines
- Managing online presence, tracking phone numbers, and driving reputation management
- Collaborating with digital agency partners and internal teams
- Analyzing data and reporting on key metrics to drive digital performance growth
ASSUMPTION: This role requires a balance of technical skills in digital marketing and local listings management, as well as strong communication and project management abilities to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Own and maintain all property listings (Google Business Profiles, Bing Places, Apple Maps, etc.) for thousands of locations, ensuring accuracy and up-to-date information
✅ Partner with agency teams for bulk updates, new listing launches, and issue resolution to maintain high data quality across all platforms
✅ Monitor listing performance, keyword visibility, and rankings to identify opportunities for improvement
✅ Conduct audits of NAP (Name, Address, Phone) consistency and resolve discrepancies
✅ Oversee implementation, accuracy, and performance of unique tracking phone numbers for each property listing
✅ Collaborate with external vendors/agencies to ensure correct call routing and attribution
✅ Report on call volumes, source attribution, and identify ways to optimize tracking number deployment for marketing and operations
✅ Manage our online review platform and agency partner, responding to reviews, escalating issues, and driving response rate best practices
✅ Analyze reputation data across platforms to surface insights and develop strategies that enhance customer feedback
✅ Work with field teams to encourage positive reviews and improve overall ratings across locations
✅ Liaise between marketing, IT, operations, customer care, and agency partners to ensure seamless digital execution
✅ Develop and maintain dashboards or reports that track key metrics for property listings, call tracking, and reputation management
✅ Offer regular updates and recommendations to leadership for continued digital performance growth
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple projects and priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field
Experience: 4+ years of digital marketing experience with a focus on local listings management, call tracking, or multi-location brand work
Required Skills:
- Hands-on expertise with Google Business Profile, Bing Places, Apple Maps Connect, or similar platforms
- Experience managing tracking numbers/call attribution platforms (e.g., CallRail, Marchex, Invoca)
- Knowledge of online review/reputation management tools (e.g., Reputation.com, Birdeye, Yext)
- Strong analytical and reporting skills; proficiency in Excel, Google Analytics, and dashboard tools
- Excellent organizational skills and a detail-oriented mindset
- Outstanding communication and project management abilities
Preferred Skills:
- Experience working with agencies across digital listing management, call tracking, or review/reputation programs
- Experience in retail, services, real estate, or franchise/multi-location environments
- Familiarity with local SEO, directory optimization, and UTM strategies
- Experience with data visualization tools (e.g., Tableau, Looker, Power BI)
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for a Digital Marketing Manager with 4-5 years of experience in the Real Estate sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Employee discounts on storage units
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work (up to three flexible remote days per month)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically self-storage facilities
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1972
Company Description:
- Public Storage is the largest owner and operator of self-storage facilities in the world
- With millions of customers and thousands of locations across the U.S. and Europe, Public Storage is also one of the largest landlords
- The company has been recognized as a Great Place to Work and offers various employee benefits and growth opportunities
Company Specialties:
- Self-storage facilities
- Real estate investment and management
- Customer-centric experiences
Company Website: http://www.publicstorage.com
ASSUMPTION: Working for a large enterprise like Public Storage offers opportunities for career growth and professional development, as well as the chance to make a significant impact on a global scale.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth into senior roles or management positions
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various internal teams and external agency partners
Work Arrangement: On-site, with up to three flexible remote days per month
Growth Opportunities:
- Advancement into senior digital marketing roles or management positions
- Expansion of responsibilities to include additional marketing channels or teams
- Potential to work on special projects or initiatives that drive company-wide impact
ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing for a large, established company in the real estate sector, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Plano, Texas
Geographic Context:
- Plano is a suburban city located northeast of Dallas, Texas
- The area offers a mix of urban and suburban living, with easy access to major highways and amenities
- Public Storage's Plano office is conveniently located near historic downtown Plano and offers flexible work arrangements
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work
ASSUMPTION: Working in a corporate headquarters offers opportunities for collaboration and professional development, as well as access to resources and support from various teams and departments.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team and relevant stakeholders
- Final interview with the Marketing Manager or another senior leader
Key Assessment Areas:
- Digital marketing skills and experience
- Local listings management and call tracking expertise
- Communication and project management abilities
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing, local listings management, and call tracking
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful digital marketing campaigns or projects you've worked on, focusing on results and impact
ATS Keywords: Digital Marketing, Local Listings Management, Call Tracking, Reputation Management, Google Business Profile, Bing Places, Apple Maps, Excel, Google Analytics, Project Management, Collaboration
ASSUMPTION: Public Storage's application process is designed to assess candidates' skills and experiences in digital marketing, with a focus on local listings management and call tracking. Successful candidates will demonstrate strong communication and project management abilities, as well as a proven track record of driving digital performance growth.
🛠️ Tools & Technologies
- Google Business Profile Manager
- Bing Places for Business
- Apple Maps Connect
- Call tracking platforms (e.g., CallRail, Marchex, Invoca)
- Online review/reputation management tools (e.g., Reputation.com, Birdeye, Yext)
- Excel, Google Analytics, and dashboard tools (e.g., Tableau, Looker, Power BI)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and optimize property listings, track phone numbers, and drive reputation management.
👔 Cultural Fit Considerations
Company Values:
- OneTeam: Collaborate and work together to achieve common goals
- Customer-Centric: Focus on delivering exceptional customer experiences
- Integrity: Act with honesty and integrity in all aspects of the job
Work Style:
- Collaborative: Work closely with internal teams and external agency partners to achieve shared objectives
- Data-driven: Use data and analytics to inform decision-making and drive digital performance growth
- Adaptable: Embrace change and continuously improve processes and strategies
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable using data and analytics to drive decision-making and measure performance?
- Can you adapt to change and continuously improve processes and strategies?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Public Storage's values and work style, with a focus on collaboration, data-driven decision-making, and adaptability.
⚠️ Potential Challenges
- Managing a large volume of property listings across multiple platforms
- Ensuring accurate and up-to-date information across thousands of locations
- Collaborating effectively with various internal teams and external agency partners
- Analyzing and reporting on complex data sets to drive digital performance growth
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses specifically on local listings management, call tracking, and reputation management for a large, multi-location company
- Experience in retail, services, real estate, or franchise/multi-location environments is highly valued, as it provides insights into the unique challenges and opportunities of managing digital presence at scale
- Career paths in this role may include advancement into senior digital marketing roles or management positions within the company
ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing for a large, established company in the real estate sector, with potential for career growth and development.
📝 Sample Projects
- Conducting a comprehensive audit of NAP consistency across thousands of property listings and implementing corrective actions
- Developing and executing a strategic plan to optimize property listings for improved visibility and accuracy across major search engines
- Analyzing call tracking data to identify trends, optimize tracking number deployment, and drive marketing and operations improvements
ASSUMPTION: These sample projects highlight the key responsibilities and required skills for this role, focusing on local listings management, call tracking, and reputation management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role collaborate with other internal teams and external agency partners to ensure seamless digital execution?
- What are the key priorities for this role in the first 90 days?
- How does Public Storage support the growth and development of its employees in this role?
- What are the most challenging aspects of managing digital presence for a large, multi-location company like Public Storage?
ASSUMPTION: These questions are designed to provide insight into the role's dynamics, priorities, and growth opportunities, as well as the company's approach to collaboration and employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, focusing on digital marketing, local listings management, and call tracking
- Prepare examples of successful digital marketing campaigns or projects you've worked on, emphasizing results and impact
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
