📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Four Seasons Hotels and Resorts
🔹 Location: Naples, Florida
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: June 9, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leveraging digital platforms to share the story of Naples Beach Club, a Four Seasons Resort
- Managing social media networks and online reputation
- Creating and curating content, including photography and video
- Analyzing digital marketing performance and reporting results
- Collaborating with internal departments and external partners
ASSUMPTION: This role requires a strong understanding of digital marketing trends and tools, as well as excellent communication and organizational skills. The ideal candidate will be comfortable working in a fast-paced, pre-opening environment.
📋 Key Responsibilities
✅ Create and manage content for social media platforms, website, and email blasts
✅ Engage with guests and community on social media channels
✅ Monitor and manage online reputation on various platforms
✅ Analyze and report on digital marketing performance using analytics tools
✅ Collaborate with internal departments and external partners to ensure consistent brand messaging
✅ Conduct digital benchmarks and identify opportunities for improvement
✅ Attend meetings and events as needed
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring the ability to multitask and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field
Experience: 3-5 years of experience in digital marketing
Required Skills:
- Strong understanding of performance marketing, conversion, and customer acquisition
- Excellent analytical and organizational skills
- Strong communication skills in English
- Working technical knowledge of digital marketing platforms
- Excellent computer skills
Preferred Skills:
- Experience in the luxury hospitality industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the luxury hospitality industry or related fields would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for digital marketing managers in the hospitality industry in Naples, FL)
Benefits:
- Medical, dental, and vision insurance
- 401K with employer matching
- Time off plans
- Complimentary and discounted hotel stays
- Wellbeing and mental health initiatives
- Tuition reimbursement
- Complimentary employee meals and beverages
Working Hours: Full-time, 40 hours per week (with flexibility for meetings and events)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically luxury hotels and resorts
Company Size: 10,001+ employees (global presence with numerous locations worldwide)
Founded: 1961 (with over 50 years of experience in the luxury hospitality industry)
Company Description:
- Four Seasons Hotels and Resorts is a leading operator of luxury hotels and resorts worldwide
- Known for its exceptional service and attention to detail
- Offers a unique employee experience with competitive benefits and growth opportunities
Company Specialties:
- Luxury hospitality
- Exceptional customer service
- Global presence with numerous locations worldwide
Company Website: FourSeasons.com
ASSUMPTION: Four Seasons is a well-established company in the luxury hospitality industry, known for its exceptional service and attention to detail.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: Reports to the Director of Public Relations and works closely with the Commercial Director
Work Arrangement: On-site, full-time position with flexibility for meetings and events
Growth Opportunities:
- Potential for career advancement within the company
- Opportunities to work on various projects and initiatives
- Exposure to a global brand with numerous locations worldwide
ASSUMPTION: This role offers growth opportunities within the company, as well as exposure to a global brand with numerous locations worldwide.
🌍 Location & Work Environment
Office Type: Luxury hotel and resort
Office Location(s): Naples Beach Club, a Four Seasons Resort, in Naples, Florida
Geographic Context:
- Naples is a coastal city in Southwest Florida, known for its beaches, golf courses, and upscale shopping
- The resort is located in the heart of Old Naples, offering a walkable coastal village experience
- Naples has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, 40 hours per week (with flexibility for meetings and events)
ASSUMPTION: The work environment is upscale and luxurious, with a focus on exceptional customer service and attention to detail.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or other department heads
- Background check and reference check
- Job offer
Key Assessment Areas:
- Digital marketing skills and experience
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the luxury hospitality industry and Four Seasons' brand
- Showcase your creativity and analytical skills through relevant examples and projects
ATS Keywords: Digital Marketing, Social Media Management, Content Development, Analytics, Customer Engagement, Performance Marketing, Luxury Hospitality, Four Seasons
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, etc.)
- Content management systems (CMS)
- Analytics tools (Google Analytics, social media analytics, etc.)
- Email marketing platforms
- Project management tools
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing infrastructure and the candidate's skills and experiences.
👔 Cultural Fit Considerations
Company Values:
- Embracing diversity and inclusion
- Providing exceptional customer service
- Fostering a culture of teamwork and collaboration
Work Style:
- Fast-paced and dynamic work environment
- Focus on teamwork and collaboration
- Attention to detail and commitment to excellence
Self-Assessment Questions:
- Do you have a strong understanding of digital marketing trends and tools?
- Are you comfortable working in a fast-paced, pre-opening environment?
- Do you have excellent communication and organizational skills?
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, upscale environment and have a strong understanding of digital marketing trends and tools.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, pre-opening environment
- Adapting to a new work environment and team dynamics
- Meeting the high standards of a luxury hospitality brand
- Navigating a large, global organization with numerous locations worldwide
ASSUMPTION: The potential challenges of this role may vary depending on the candidate's skills, experiences, and personal preferences.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing for a luxury hotel and resort in a pre-opening environment
- Similar roles may include digital marketing managers or social media managers in the hospitality industry, but may not have the same focus on pre-opening or luxury branding
- Career paths in digital marketing may vary depending on the specific needs of the company and the candidate's skills and experiences
ASSUMPTION: The specific details of this role may vary depending on the company's needs and the candidate's skills and experiences.
📝 Sample Projects
- Developing and executing a social media strategy for a luxury hotel and resort opening
- Creating and managing content for a luxury hotel and resort website and email blasts
- Analyzing and reporting on digital marketing performance for a luxury hotel and resort
ASSUMPTION: The specific projects required for this role may vary depending on the company's needs and the candidate's skills and experiences.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the resort and the brand?
- What are the most important qualities and skills for success in this role?
- What opportunities are there for growth and development within the company?
- What is the work-life balance like for this role?
ASSUMPTION: The specific questions to ask during the interview may vary depending on the candidate's skills, experiences, and personal preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Four Seasons careers website
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your digital marketing work, including social media campaigns, content creation, and analytics
- Follow up with the hiring manager or HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
