📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Public Storage
🔹 Location: Plano, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Real Estate
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (with flexible remote options)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing property listings on major search engines for thousands of locations
- Collaborating with digital agency partners to maintain high data quality across platforms
- Monitoring listing performance and identifying opportunities for improvement
- Overseeing tracking number implementation, accuracy, and performance for each property listing
- Managing online review platforms and driving response rate best practices
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong analytical skills. It also involves working with various teams and external vendors, necessitating excellent communication and project management abilities.
📋 Key Responsibilities
✅ Property Listings Management: Own and maintain all property listings (Google Business Profiles, Bing Places, Apple Maps, etc.) for thousands of locations, ensuring accuracy and up-to-date information. Partner with agency teams for bulk updates, new listing launches, and issue resolution to maintain high data quality across all platforms. Monitor listing performance, keyword visibility, and rankings to identify opportunities for improvement. Conduct audits of NAP (Name, Address, Phone) consistency and resolve discrepancies.
✅ Tracking Number Management: Oversee implementation, accuracy, and performance of unique tracking phone numbers for each property listing. Collaborate with external vendors/agencies to ensure correct call routing and attribution. Report on call volumes, source attribution, and identify ways to optimize tracking number deployment for marketing and operations.
✅ Reputation & Review Management: Manage online review platforms and agency partners, responding to reviews, escalating issues, and driving response rate best practices. Analyze reputation data across platforms to surface insights and develop strategies that enhance customer feedback. Work with field teams to encourage positive reviews and improve overall ratings across locations.
✅ Collaboration & Reporting: Liaise between marketing, IT, operations, customer care, and agency partners to ensure seamless digital execution. Develop and maintain dashboards or reports that track key metrics for property listings, call tracking, and reputation management. Offer regular updates and recommendations to leadership for continued digital performance growth.
ASSUMPTION: This role involves a significant amount of data analysis and reporting, requiring strong analytical skills and proficiency in relevant tools.
🎯 Required Qualifications
Education: Bachelor's degree in Mathematics, Economics, Marketing, Digital Marketing, Business, or related field.
Experience: 5+ years of digital marketing experience with a focus on local listings management, call tracking, or multi-location brand work.
Required Skills:
- Hands-on expertise with Google Business Profile, Bing Places, Apple Maps Connect, or similar platforms
- Experience managing tracking numbers/call attribution platforms (e.g., CallRail, Marchex, Invoca)
- Knowledge of online review/reputation management tools (e.g., Reputation.com, Birdeye, Yext)
- Strong analytical and reporting skills; proficiency in Excel, Google Analytics, and dashboard tools
- Excellent organizational skills and a detail-oriented mindset
- Outstanding communication and project management abilities
Preferred Skills:
- Experience working with agencies across digital listing management, call tracking, or review/reputation programs
- Experience in retail, services, real estate, or franchise/multi-location environments
- Familiarity with local SEO, directory optimization, and UTM strategies
- Experience with data visualization tools (e.g., Tableau, Looker, Power BI)
ASSUMPTION: Candidates with experience in multi-location brands or franchise environments may find this role particularly appealing due to the scale and complexity of managing thousands of property listings.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-senior level digital marketing role in the real estate sector, with experience level and location considered)
Benefits:
- One of our values pillars is to work as OneTeam, and we believe that there is no replacement for in-person collaboration but understand the value of some flexibility. Public Storage teammates are expected to work in the office five days each week with the option to take up to three flexible remote days per month.
- Our office is based in Plano, east of I75 near E. Park Blvd, just North of Historic Downtown Plano.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Public Storage operates in the real estate industry, specifically focusing on self-storage facilities. The self-storage industry has seen steady growth, driven by increasing demand for storage solutions from both residential and commercial customers.
Company Size: Public Storage is a large company with over 5,000 employees, providing ample opportunities for career growth and development. As one of the largest owners and operators of self-storage facilities worldwide, Public Storage offers a stable and established work environment.
Founded: Public Storage was founded in 1972 and has since grown to become the largest owner and operator of self-storage facilities in the world, with millions of customers and thousands of locations across the U.S. and Europe.
Company Description:
- Public Storage is committed to delivering a seamless, customer-centric experience across thousands of locations
- The company has been recognized as a Great Place to Work by the Great Place to Work Institute and has received high ratings from employees for career growth, work culture, and diversity and inclusion
- Public Storage is a member of the S&P 500 and FT Global 500, indicating its financial stability and strong market presence
Company Specialties:
- Self-storage facilities management
- Real estate investment and development
- Customer-centric digital marketing strategies
Company Website: www.publicstorage.com
ASSUMPTION: Public Storage's large size and extensive network of locations provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in digital marketing, with a focus on local listings management, call tracking, and reputation management.
Reporting Structure: The Digital Marketing Manager reports directly to the Marketing Department and works closely with various teams, including IT, operations, customer care, and agency partners.
Work Arrangement: This role is primarily on-site, with the option to take up to three flexible remote days per month.
Growth Opportunities:
- As Public Storage continues to expand its digital capabilities, there may be opportunities for the Digital Marketing Manager to grow into a more senior role or take on additional responsibilities
- The company's large size and extensive network of locations provide numerous opportunities for career growth and development within the organization
ASSUMPTION: Given Public Storage's size and growth potential, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or grow into a more senior role over time.
🌍 Location & Work Environment
Office Type: The office is based in Plano, Texas, and is located east of I75 near E. Park Blvd, just North of Historic Downtown Plano.
Office Location(s): 701 Western Ave, Glendale, CA 91201, US
Geographic Context:
- Plano, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living
- The area is known for its strong job market, high quality of life, and excellent educational opportunities
- Plano is home to numerous Fortune 500 companies and has been ranked as one of the safest cities in the United States
Work Schedule: Full-time (40 hours per week), with the option to take up to three flexible remote days per month
ASSUMPTION: The office location in Plano, Texas, provides easy access to major highways and is close to various amenities, making it a convenient commute for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final interview with the marketing director
Key Assessment Areas:
- Digital marketing expertise, with a focus on local listings management, call tracking, and reputation management
- Analytical and reporting skills
- Communication and project management abilities
- Cultural fit and alignment with Public Storage's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss specific examples of your experience managing local listings, call tracking, and reputation management
- Demonstrate your understanding of Public Storage's business and how your skills and experience align with the company's goals and values
ATS Keywords: Digital Marketing, Local Listings, Call Tracking, Reputation Management, Google Business Profile, Bing Places, Apple Maps, Excel, Google Analytics, Project Management
ASSUMPTION: The interview process for this role may involve a combination of phone, video, and on-site interviews, allowing the hiring team to assess the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Google Business Profile
- Bing Places
- Apple Maps Connect
- CallRail, Marchex, Invoca (call tracking platforms)
- Reputation.com, Birdeye, Yext (review/reputation management tools)
- Excel, Google Analytics, Tableau, Basecamp, Asana, Monday.com (data analysis, project tracking, and team collaboration tools)
- HTML, CSS, Java (web development)
ASSUMPTION: The Digital Marketing Manager will be expected to have proficiency in various tools and technologies relevant to local listings management, call tracking, and reputation management.
👔 Cultural Fit Considerations
Company Values:
- OneTeam: We work together to achieve our goals and support each other's success
- Integrity: We act with honesty and transparency in all our interactions
- Customer Focus: We prioritize the needs and preferences of our customers
- Innovation: We continuously seek new and better ways to serve our customers and improve our business
Work Style:
- Collaborative: The Digital Marketing Manager will work closely with various teams and external vendors to ensure seamless digital execution
- Data-driven: This role requires strong analytical skills and a focus on using data to inform decision-making
- Adaptable: The Digital Marketing Manager must be able to adapt to changes in the digital landscape and adjust strategies accordingly
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with various teams to achieve common goals?
- Are you comfortable using data to inform decision-making and continuously seeking ways to improve performance?
- Can you adapt to changes in the digital landscape and adjust strategies accordingly?
ASSUMPTION: Candidates who are strong collaborators, data-driven, and adaptable may find a good cultural fit with Public Storage's values and work style.
⚠️ Potential Challenges
- The scale of managing thousands of property listings may present challenges in terms of organization, prioritization, and time management
- Working with external vendors and agency partners may require strong communication and project management skills to ensure seamless digital execution
- The digital landscape is constantly evolving, requiring the Digital Marketing Manager to stay up-to-date with the latest trends and best practices
- The role may involve working with sensitive customer data, requiring a high level of confidentiality and attention to detail
ASSUMPTION: The Digital Marketing Manager must be able to effectively prioritize and manage their time, communicate clearly and effectively with various teams and external vendors, and maintain a high level of confidentiality when working with sensitive customer data.
📈 Similar Roles Comparison
- This role differs from other digital marketing roles in its focus on local listings management, call tracking, and reputation management for a multi-location brand
- The real estate industry presents unique challenges and opportunities in terms of digital marketing strategies and tactics
- Career progression in this role may involve taking on additional responsibilities or growing into a more senior role within the marketing department
ASSUMPTION: Candidates with experience in multi-location brands or franchise environments may find this role particularly appealing due to the scale and complexity of managing thousands of property listings.
📝 Sample Projects
- Conducting a comprehensive audit of NAP (Name, Address, Phone) consistency across all property listings and resolving discrepancies
- Developing and implementing a tracking number strategy to optimize call routing and attribution for marketing and operations
- Analyzing reputation data across platforms to surface insights and develop strategies that enhance customer feedback and improve overall ratings across locations
ASSUMPTION: These sample projects provide a sense of the types of initiatives the Digital Marketing Manager may undertake to optimize property listings, call tracking, and reputation management for Public Storage.
❓ Key Questions to Ask During Interview
- Can you describe the current state of property listings management for Public Storage, and what specific challenges the Digital Marketing Manager might face in this role?
- How does the Digital Marketing Manager collaborate with other teams, such as IT, operations, and customer care, to ensure seamless digital execution?
- What are the most important qualities and skills you're looking for in a candidate for this role, and how do they align with Public Storage's values and work style?
- What opportunities exist for growth and development within the marketing department, and how might the Digital Marketing Manager contribute to these efforts?
- How does Public Storage support work-life balance for its employees, particularly in this role?
ASSUMPTION: These key questions help candidates better understand the role's requirements, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on local listings management, call tracking, and reputation management
- Prepare examples of your experience managing local listings, call tracking, and reputation management to discuss during the interview
- Research Public Storage's business and be prepared to discuss how your skills and experience align with the company's goals and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
