Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: TE Connectivity

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Remote (Fully)

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining a comprehensive web strategy that aligns business goals, brand identity, and marketing campaigns.
• Translating customer needs and business objectives into an engaging and optimized online experience.
• Leading cross-functional collaboration on prioritizing site features, functionality, and content.
• Improving site usability, accessibility, and engagement through close work with UX/UI designers, developers, and content creators.
• Driving conversion-focused strategies to strengthen distributor partnerships and enhance e-commerce capabilities.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Develop and maintain a comprehensive web strategy that aligns business goals, brand identity, and marketing campaigns.

✅ Translate customer needs and business objectives into an engaging and optimized online experience.

✅ Own the web roadmap and lead cross-functional collaboration on prioritizing site features, functionality, and content.

✅ Work closely with UX/UI designers, developers, and content creators to improve site usability, accessibility, and engagement.

✅ Implement strategies for site navigation, structure, and design to support customer journeys and conversion goals.

✅ Conduct regular site audits, user testing, and performance evaluations to drive continuous improvement.

✅ Partner on content and SEO to ensure content is optimized for search, relevance, and performance.

✅ Ensure messaging, visuals, and calls to action are aligned with brand voice and campaign objectives.

✅ Drive conversion-focused strategies to strengthen distributor partnerships and enhance e-commerce capabilities.

✅ Support seamless customer experiences for increased channel performance.

✅ Monitor trends and analytics to adjust content strategies as needed.

✅ Define key web performance KPIs (e.g., traffic, bounce rate, conversion, time on page).

✅ Leverage tools like Adobe Analytics, Tag Manager, Search Console, and Hotjar to analyze site data and make strategic recommendations.

✅ Deliver regular reporting and actionable insights to stakeholders.

✅ Manage CMS platforms (e.g. Adobe Experience Manager) and coordinate with the internal digital Center of Excellence team and external vendors as needed.

✅ Evaluate and implement new tools or integrations to improve web performance and personalization.

✅ Ensure mobile responsiveness, site speed, and security standards are maintained.

ASSUMPTION: This role requires a strong understanding of the Aerospace & Defense industry, the customer base, electronic distribution, and the competitive landscape.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, digital experience, digital media, or related field.

Experience: 5+ years of experience in website strategy, management, or digital marketing

Required Skills:

• Deep understanding of UX principles, SEO best practices, and web analytics.
• Hands-on experience with CMS platforms and web optimization tools.
• Strong project management skills with experience leading cross-functional web initiatives.
• Excellent analytical, communication, and problem-solving abilities.
• Strong business, commercial, and technical acumen.
• Ability to develop, articulate, and implement sales strategy to grow revenue and market share.
• Able to deal with ambiguity while still managing vision and purpose.
• Collaborative, ability to build strong relationships with cross-functional partners within a global and diverse organization.
• Analytical and strong problem-solving skills.
• Strong sense of urgency and bias for action

Preferred Skills:

• Experience in the Aerospace & Defense industry.
• Fluency in additional languages.

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the industry and the job description.

💰 Compensation & Benefits

Salary Range: $91,000 - $136,500 (subject to change dependent on physical location)

Benefits:

• Health Insurance
• 401(k)
• Disability
• Life Insurance
• Employee Stock Purchase Plan
• Paid Time Off
• Voluntary Benefits

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role with 5-10 years of experience and may vary depending on the candidate's location and experience.

📌 Applicant Insights

🔍 Company Context

Industry: TE Connectivity operates in the industrial technology sector, focusing on connectivity and sensor solutions for various industries, including transportation, renewable energy, automated factories, data centers, medical technology, and more.

Company Size: TE Connectivity is a large organization with over 85,000 employees worldwide, including 9,000 engineers.

Founded: TE Connectivity was founded in 1850 and has since grown into a global leader in its industry.

Company Description:

• TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future.
• The company's broad range of connectivity and sensor solutions enable the distribution of power, signal, and data to advance next-generation transportation, renewable energy, automated factories, data centers, medical technology, and more.
• With more than 85,000 employees, including 9,000 engineers, working alongside customers in approximately 130 countries, TE ensures that EVERY CONNECTION COUNTS.

Company Specialties:

• Connectors
• Sensors
• Industrial Technology
• Transportation
• E-mobility
• Data Connectivity
• Energy
• Industrial Automation
• Medical Technology
• Aerospace
• Data Networks
• Artificial Intelligence
• and Connected Living

Company Website: http://te.com

ASSUMPTION: TE Connectivity is a well-established company with a strong global presence and a diverse range of products and services.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and cross-functional collaboration.

Reporting Structure: The Digital Marketing Manager will likely report directly to the Head of Marketing or a similar role and oversee a team of marketing professionals.

Work Arrangement: This is a fully remote position, with the expectation of regular virtual collaboration with team members and stakeholders.

Growth Opportunities:

• Progression to a senior marketing role or a leadership position within the marketing department.
• Expansion into related fields, such as product management or business development, based on the candidate's interests and skills.
• Potential opportunities to work on international projects or relocate to other offices as the company continues to grow and expand.

ASSUMPTION: TE Connectivity offers numerous growth opportunities for employees who demonstrate strong performance and a commitment to the company's mission and values.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required for this role.

Office Location(s): N/A (fully remote)

Geographic Context:

• Chicago, Illinois, is a major metropolitan area with a diverse population and a thriving business ecosystem.
• The city is home to numerous Fortune 500 companies and offers ample opportunities for professional growth and development.
• Chicago has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule for this fully remote role is flexible, with core hours expected to be communicated and agreed upon with the team.

ASSUMPTION: While this role is fully remote, candidates should be prepared to work with team members and stakeholders in various time zones and adjust their schedules as needed to accommodate virtual meetings and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers website.
• Phone or video screening with the hiring manager or a member of the HR team.
• Technical assessment or case study to evaluate the candidate's skills and problem-solving abilities.
• Final round interview with key stakeholders, including the hiring manager and other members of the leadership team.
• Background check and offer extension for the successful candidate.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Technical proficiency in digital marketing, web strategy, and analytics.
• Leadership and team management skills.
• Adaptability and resilience in a remote work environment.
• Alignment with TE Connectivity's mission, values, and company culture.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples and quantifiable achievements.
• Demonstrate your understanding of the Aerospace & Defense industry and the unique challenges and opportunities it presents.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit.
• Showcase your ability to work effectively in a remote, virtual team environment.

ATS Keywords: Digital Marketing, Web Strategy, UX/UI, SEO, Analytics, Project Management, CMS, E-commerce, Conversion Optimization, Stakeholder Management, Remote Work, Team Leadership, Industry-specific keywords (Aerospace & Defense, Transportation, Renewable Energy)

ASSUMPTION: TE Connectivity uses an Applicant Tracking System (ATS) to manage and organize job applications, and including relevant keywords in your resume can help improve your visibility to the hiring team.

🛠️ Tools & Technologies

• Adobe Analytics
• Adobe Experience Manager
• Adobe Tag Manager
• Google Search Console
• Hotjar
• CMS platforms (e.g., WordPress, Drupal, Joomla)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Microsoft Teams, Slack, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Inclusion
• Innovation
• Teamwork

Work Style:

• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and stakeholder management.
• Adaptable and resilient, with the ability to thrive in a remote work environment.
• Data-driven and analytical, with a focus on continuous improvement and performance optimization.
• Strategic and forward-thinking, with a commitment to driving business growth and market share.

Self-Assessment Questions:

• How do you ensure that your digital marketing strategies align with TE Connectivity's brand identity and business objectives?
• Can you describe a time when you had to adapt your work style to a remote or virtual team environment, and how did you ensure your team's success?
• How do you prioritize and manage competing priorities and stakeholders in a fast-paced, dynamic work environment?

ASSUMPTION: TE Connectivity values candidates who demonstrate a strong cultural fit with the company's mission, values, and work style, as well as the ability to thrive in a dynamic, collaborative, and remote work environment.

⚠️ Potential Challenges

• The fully remote nature of this role may present challenges in terms of communication, collaboration, and work-life balance.
• The fast-paced and dynamic nature of the digital marketing industry may require the candidate to adapt quickly to new tools, technologies, and best practices.
• The need to balance strategic thinking with hands-on execution may be challenging for some candidates, requiring strong time management and prioritization skills.
• The competitive landscape of the Aerospace & Defense industry may present unique challenges and opportunities for the successful candidate.

ASSUMPTION: TE Connectivity is committed to supporting its employees in overcoming these challenges and providing the resources and training necessary for success.

📈 Similar Roles Comparison

• Compared to related roles in digital marketing or website management, this role places a stronger emphasis on industry-specific knowledge and experience in the Aerospace & Defense sector.
• TE Connectivity's global presence and diverse product offerings may present unique opportunities for career growth and development compared to smaller or more specialized organizations.
• This role may offer more strategic and leadership-focused responsibilities compared to similar roles at smaller or startup companies, with a greater emphasis on cross-functional collaboration and stakeholder management.

ASSUMPTION: TE Connectivity's size, global presence, and industry focus make it an attractive option for candidates seeking a challenging and rewarding role in the digital marketing field.

📝 Sample Projects

• Developing and implementing a comprehensive web strategy to support the launch of a new product line in the Aerospace & Defense sector.
• Conducting a thorough site audit and user testing to identify areas for improvement and optimization, and leading the implementation of recommended changes.
• Collaborating with cross-functional teams to create and execute a targeted digital marketing campaign to drive engagement and conversion for a specific product or service offering.

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Digital Marketing Manager may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the company's digital presence and the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its digital marketing team members?
• Can you provide examples of how the company has adapted its digital marketing strategies to respond to changes in the market or competitive landscape?
• How does the company approach collaboration and communication in a fully remote work environment, and what tools and resources are provided to support remote team members?
• What are the key performance indicators (KPIs) used to measure the success of the company's digital marketing efforts, and how are these KPIs tracked and reported?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the team dynamics, as well as to assess the candidate's fit with the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples and quantifiable achievements.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit.
• Showcase your ability to work effectively in a remote, virtual team environment.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.