📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Vanguard
🔹 Location: Malvern, Pennsylvania, United States
🔹 Job Type: Full-time, Hybrid (Tuesdays - Thursdays in-office)
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and leading audience-based strategies to meet advisor needs through integrated, omni-channel experiences.
- Collaborating with cross-functional teams to create and execute digital marketing tactics.
- Managing digital marketing calendars and ensuring alignment with overall FAS department strategy.
- Conducting A/B testing and analyzing campaign performance to inform future marketing strategies.
- Building and maintaining effective relationships with various internal and external stakeholders.
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on audience-based strategies and cross-functional collaboration. Experience with Marketo and marketing automation is essential.
📋 Key Responsibilities
✅ Develop and deploy trigger-based journeys in Marketo.
✅ Partner with functional area experts to vision, design, and implement digital and non-digital solutions.
✅ Conduct email deployment process including QA and review.
✅ Stay current on existing and emerging digital channels and digital marketing technologies.
✅ Serve as the digital marketing expert to marketing pods, providing strategic recommendations across all channels.
✅ Develop, implement, and monitor execution of digital marketing tactics, ensuring compliance with SEO, UX, and digital marketing best practices and guidelines.
✅ Assist with defining the appropriate success and effectiveness of digital marketing initiatives and provide in-depth reviews of digital marketing effectiveness in collaboration with data analysts.
✅ Build and maintain effective relationships with various internal and external parties, proactively fostering communication between stakeholders.
✅ Collaborate with data analysts to properly structure and measure channel level experimentation strategies and campaigns.
✅ Partner with fellow digital marketing managers to continuously enhance best practices and identify opportunities for experimentation.
✅ Educate marketing pods on best practices in integrated marketing and continuously bring in outside perspectives on industry changes.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication, persuasion, and influence skills. The ideal candidate will be comfortable working in an agile marketing environment and driving innovation through experimentation.
🎯 Required Qualifications
Education: Undergraduate degree in Marketing or equivalent experience
Experience: Minimum five years of related work experience.
Required Skills:
- Proven experience with Marketo and marketing automation.
- Demonstrated experience in building and executing A/B testing and experimentation strategies.
- Strong persuasion and influence skills, with confidence when presenting recommendations.
- Proven ability to drive innovation and think creatively to set and implement strategy.
- Strong collaborative work style, with experience facilitating conversations and working sessions in an agile marketing process.
Preferred Skills:
- Experience with SEO, UX, and digital marketing best practices and guidelines.
- Familiarity with data analysis and campaign performance measurement.
- Background in financial services or relevant industry.
ASSUMPTION: Candidates with a strong foundation in digital marketing, experience with Marketo, and a proven track record of driving results through experimentation and collaboration will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the financial services industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition assistance and professional development opportunities
- Employee discounts on Vanguard products and services
Working Hours: Full-time, typically 8:30 AM - 5:00 PM EST, with flexibility for remote work on Mondays and Fridays
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with the required experience level. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1975
Company Description:
- Vanguard is a mission-driven investment company dedicated to helping investors achieve their goals.
- The company offers a wide range of mutual funds, ETFs, and other investment products, with a focus on low-cost index investing.
- Vanguard is known for its client-centric approach, with no outside shareholders to answer to, allowing the company to make decisions with clients' needs in mind.
Company Specialties:
- Index investing
- Mutual funds
- ETFs
- Retirement planning
- Financial advice
Company Website: http://www.vanguard.com
ASSUMPTION: Vanguard's focus on low-cost investing and client-centric approach sets it apart in the financial services industry. The company's size and resources allow it to offer competitive benefits and professional development opportunities to its employees.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Head of Digital Marketing within the Financial Advisor Services (FAS) Marketing team
Work Arrangement: Hybrid, with Tuesdays - Thursdays required in the Malvern, PA office and Mondays and Fridays available for remote work
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the FAS Marketing team or explore opportunities within Vanguard's broader marketing organization.
- Access to professional development and training opportunities, including tuition assistance and mentorship programs.
- Chance to work on high-impact projects and collaborate with cross-functional teams to drive business outcomes.
ASSUMPTION: This role offers opportunities for career growth and professional development within Vanguard's marketing organization. The ideal candidate will be proactive in seeking out growth opportunities and taking on new challenges.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on in-person collaboration and relationship-building
Office Location(s): Malvern, PA
Geographic Context:
- Malvern, PA is located in the Philadelphia suburbs, offering a mix of urban and suburban living options.
- The area is known for its strong job market, with a diverse range of industries represented.
- Malvern is conveniently located near major highways and public transportation options, making it easily accessible from nearby cities and towns.
Work Schedule: Full-time, typically 8:30 AM - 5:00 PM EST, with flexibility for remote work on Mondays and Fridays
ASSUMPTION: The hybrid work arrangement for this role strikes a balance between in-person collaboration and remote flexibility, allowing employees to take advantage of both the benefits of working from an office and the convenience of working from home.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation, followed by a Q&A session with the team
- Final interview with the Head of Digital Marketing
Key Assessment Areas:
- Digital marketing expertise and experience
- Collaboration and communication skills
- Problem-solving and analytical abilities
- Cultural fit and alignment with Vanguard's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Be prepared to discuss specific examples of your experience with Marketo, A/B testing, and campaign performance analysis.
- Demonstrate your understanding of Vanguard's mission and values, and explain how your skills and experience make you a strong fit for the role.
ATS Keywords: Digital Marketing, Marketo, Marketing Automation, A/B Testing, Collaboration, SEO, UX, Data Analysis, Campaign Management, Email Marketing, Social Media, Creative Thinking, Strategic Recommendations, Integrated Marketing, Communication, Innovation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, collaboration skills, and cultural fit with Vanguard's mission and values. Candidates should be prepared to discuss their relevant experience and provide specific examples of their accomplishments.
🛠️ Tools & Technologies
- Marketo
- Google Analytics
- SEO and UX tools (e.g., SEMrush, Google Search Console, UsabilityHub)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with Marketo and other digital marketing tools and platforms, and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Putting clients first
- Doing the right thing
- Working together
- Acting with integrity
- Continuously learning and improving
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
- Innovative and creative
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving results through digital marketing strategies and tactics?
- Are you comfortable working in a collaborative, agile environment and driving innovation through experimentation?
- Do you share Vanguard's commitment to putting clients first and doing the right thing?
ASSUMPTION: Candidates who are strong collaborators, data-driven, and committed to Vanguard's mission and values will be well-suited for this role. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and driving results through experimentation and continuous learning.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Collaborating effectively with cross-functional teams and stakeholders
- Staying current on existing and emerging digital channels and technologies
- Balancing the need for innovation with the requirement to maintain compliance with SEO, UX, and digital marketing best practices and guidelines
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to manage multiple priorities and deadlines effectively. Strong collaboration and communication skills will be essential for success in this role.
📈 Similar Roles Comparison
- Compared to other digital marketing manager roles, this position places a greater emphasis on collaboration and cross-functional teamwork, as well as the ability to drive innovation through experimentation.
- In the financial services industry, digital marketing plays a critical role in driving client engagement and business outcomes. This role offers the opportunity to work on high-impact projects and drive meaningful results for Vanguard's clients.
- Career-wise, this role offers opportunities for growth and advancement within Vanguard's marketing organization, as well as the chance to develop expertise in digital marketing within the financial services industry.
ASSUMPTION: Candidates should consider how their skills and experience align with the unique requirements of this role, as well as the opportunities it offers for growth and development within Vanguard's marketing organization.
📝 Sample Projects
- Developing and executing an A/B testing strategy to optimize email open rates and click-through rates for a targeted advisor audience
- Collaborating with cross-functional teams to create and launch an integrated, omni-channel campaign to promote a new financial advisor tool or service
- Analyzing campaign performance data to identify trends and insights, and using those insights to inform future marketing strategies and tactics
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive results through digital marketing strategies and tactics.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the FAS Marketing team, and how this role fits into that structure?
- How does Vanguard support the professional development and growth of its marketing team members?
- Can you provide an example of a recent marketing campaign that was particularly successful, and how the team's collaboration and experimentation contributed to that success?
- How does Vanguard measure the success and effectiveness of its digital marketing initiatives, and how does this role contribute to that process?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the team dynamics, professional development opportunities, and key priorities for this role. Asking thoughtful questions will demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://vanguard.wd5.myworkdayjobs.com/vanguard_external/job/Malvern-PA/Digital-Marketing-Manager_167170-1
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on Marketo, A/B testing, and campaign performance analysis.
- Prepare for your interviews by researching Vanguard's mission, values, and recent marketing campaigns, and be ready to discuss your relevant experience and how it aligns with the company's goals.
- Follow up with the hiring manager or HR representative within one week of your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
