Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: CentiMark Corporation

🔹 Location: Duluth, GA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies
• Collaborating with sales and marketing leadership to integrate digital marketing into overall strategies
• Creating and managing marketing assets for digital campaigns
• Monitoring and evaluating digital marketing performance
• Providing ongoing support for marketing initiatives

ASSUMPTION: This role requires a dynamic, visionary individual with a passion for digital marketing and a knack for developing captivating strategies. CentiMark is seeking someone who can help drive online traffic, engagement, and lead generation through innovative digital marketing tactics.

📋 Key Responsibilities

✅ Develop, design, and implement marketing assets for digital campaigns, including emails, landing pages, videos, and paid ads.

✅ Create and collaborate on all content needed to build marketing assets, including newsletters, blogs, websites, emails, brochures, and social media.

✅ Lead the ongoing performance, maintenance, and improvement strategies of company websites, social pages, and listings to optimize conversions and rankings.

✅ Monitor and evaluate ongoing digital marketing performance against key performance metrics and targets, identifying trends and insights to optimize spend and refine strategies based on data.

✅ Provide ongoing support with the execution of ongoing marketing initiatives to drive overall company objectives as needed.

ASSUMPTION: The responsibilities listed above are not exhaustive, and the role may require additional tasks as needed to support the overall marketing objectives of the company.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of experience in digital marketing, with a proven track record of driving results through innovative strategies.

Required Skills:

• Proven experience with CMS platforms and website design, preferably Joomla
• Proven experience with marketing automation platforms, preferably Account Engagement by Salesforce
• Experience using Google Analytics and Google Tag Manager
• Fluency with Adobe Creative Suite and Google applications
• Competency in UI/UX, social media marketing trends, and modern digital design

Preferred Skills:

• Experience with B2B marketing

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should have a strong understanding of digital marketing trends, tools, and best practices to excel in this position.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year

Benefits:

• Health Insurance (including medical, dental, and vision)
• Life Insurance
• Holidays and Vacation
• 401K Savings Plan
• Employee Stock Option Plan (ESOP)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure. The benefits listed are subject to change and may be subject to eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Construction - specifically, commercial roofing and flooring

Company Size: 1,001-5,000 employees

Founded: 1968, with over 50 years of experience in the industry

Company Description:

• CentiMark is North America's largest commercial roofing and flooring contractor, with over 100 locations from coast to coast.
• The company offers a wide range of services, including commercial roof replacement, repairs, maintenance, emergency roof service, roof inspections, rooftop snow removal, and roof safety accessories.
• CentiMark works with all major roof systems and provides multiple state-of-the-art digital tools for managing and visualizing roof projects.

Company Specialties:

• Commercial Roofing Systems Installation & Repair
• Asset Management
• Preventative Maintenance
• Flooring Solutions
• Safety
• Roof Leaks
• TPO Roof Systems
• EPDM Roof Systems
• Polished Concrete
• Concrete Coatings
• Emergency Service
• Green Roofing Solutions
• Reroofing
• Green Roofing
• Roof Repair
• Roof Maintenance

Company Website: www.CentiMark.com

ASSUMPTION: As a large, established company in the construction industry, CentiMark offers a stable work environment with opportunities for career growth and development. The company's extensive experience and expertise in commercial roofing and flooring make it a strong choice for individuals seeking a career in this field.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing professional

Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director or a similar role within the company's marketing department.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• As the company continues to expand, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or move into a leadership role within the marketing department.
• The company's focus on digital marketing growth may also present opportunities for the Digital Marketing Manager to specialize in specific areas of digital marketing, such as SEO, PPC, or social media marketing.

ASSUMPTION: The Digital Marketing Manager role at CentiMark offers a unique opportunity for a marketing professional to make a significant impact on the company's digital presence and drive growth through innovative strategies. The role also provides ample opportunities for career growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and teamwork

Office Location(s): 2471 Satellite Blvd, Duluth, GA 30096, US

Geographic Context:

• Duluth, Georgia, is located in the Atlanta metropolitan area, offering easy access to a wide range of cultural, entertainment, and recreational opportunities.
• The area is known for its diverse neighborhoods, historic sites, and outdoor activities, including hiking, biking, and water sports.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for specific projects or tasks

ASSUMPTION: The office environment at CentiMark is designed to foster collaboration and teamwork, with a focus on open communication and knowledge sharing. The company's location in Duluth, Georgia, offers employees the benefits of a suburban office setting with easy access to the amenities and attractions of the Atlanta metropolitan area.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening with the HR department
• In-depth phone or video interview with the hiring manager or a member of the marketing team
• On-site interview with the marketing team and other relevant stakeholders
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing strategy and planning
• Campaign execution and project management
• Data analysis and reporting
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the company and its digital marketing goals in your application materials
• Prepare for interview questions that focus on your digital marketing strategies, campaign execution, and data analysis skills
• Be ready to discuss your experience with CMS platforms, marketing automation tools, and other relevant technologies

ATS Keywords: Digital Marketing, Marketing Strategy, Campaign Execution, Data Analysis, CMS, Marketing Automation, Google Analytics, Google Tag Manager, Adobe Creative Suite, Social Media Marketing, UI/UX, Modern Digital Design

ASSUMPTION: The application and interview process for the Digital Marketing Manager role at CentiMark is designed to assess the candidate's strategic thinking, campaign execution, and data analysis skills, as well as their cultural fit with the company. Candidates should be prepared to discuss their experience with relevant technologies and digital marketing trends.

🛠️ Tools & Technologies

• CMS platforms (preferably Joomla)
• Marketing automation platforms (preferably Account Engagement by Salesforce)
• Google Analytics and Google Tag Manager
• Adobe Creative Suite
• Google applications (Gmail, Google Drive, Google Docs, etc.)
• Social media platforms (LinkedIn, Facebook, Twitter, etc.)
• Project management tools (Asana, Trello, etc.)
• Email marketing platforms (Mailchimp, Constant Contact, etc.)

ASSUMPTION: The tools and technologies listed above are commonly used in digital marketing roles and are essential for success in the Digital Marketing Manager position at CentiMark. Candidates should have experience with these tools and be prepared to discuss their proficiency in using them to drive digital marketing results.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Safety
• Quality
• Customer Focus

Work Style:

• Collaborative
• Data-driven
• Innovative
• Results-oriented
• Adaptable

Self-Assessment Questions:

• How do your personal values align with CentiMark's company values?
• Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it, and what was the outcome?
• How do you approach working with a diverse team, and how have you handled conflicts or disagreements in the past?

ASSUMPTION: CentiMark values candidates who are a strong cultural fit with the company's values and work style. The self-assessment questions are designed to help candidates reflect on their personal values, adaptability, and teamwork skills, which are essential for success in the Digital Marketing Manager role.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry conferences, events, or client meetings
• The Digital Marketing Manager may need to manage multiple projects simultaneously, requiring strong project management and prioritization skills
• The role may involve working with cross-functional teams, requiring strong communication and collaboration skills
• The Digital Marketing Manager may need to adapt to changes in the company's marketing strategy or priorities, requiring flexibility and adaptability

ASSUMPTION: The potential challenges listed above are common to digital marketing roles and can be mitigated with strong project management, communication, and adaptability skills. Candidates should be prepared to discuss their experience overcoming similar challenges in their previous roles.

📈 Similar Roles Comparison

• Digital Marketing Manager vs. Digital Marketing Specialist: The Digital Marketing Manager role at CentiMark is more senior-level and focuses on strategy, planning, and execution, while the Digital Marketing Specialist role may focus more on tactical execution and day-to-day tasks.
• Digital Marketing Manager vs. Marketing Director: The Digital Marketing Manager role is typically a mid-level role that reports to the Marketing Director, while the Marketing Director role is more senior-level and focuses on overall marketing strategy, budgeting, and team management.
• Digital Marketing Manager vs. SEO Specialist: The Digital Marketing Manager role at CentiMark is more focused on overall digital marketing strategy, while the SEO Specialist role is more specialized and focuses on search engine optimization and organic traffic growth.

ASSUMPTION: The comparison points listed above are not exhaustive, and the specific responsibilities and requirements of each role may vary depending on the company and its industry. Candidates should research the specific requirements and responsibilities of each role to determine which one best fits their career goals and skills.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, PPC, social media, and email marketing campaigns
• Conducting a competitive analysis and developing a unique value proposition for the company's digital marketing efforts
• Creating and managing a content marketing calendar, including blog posts, whitepapers, and other thought leadership pieces, to drive organic traffic and lead generation
• Optimizing the company's website and landing pages for conversions and improved user experience
• Developing and implementing a marketing automation workflow to nurture leads and improve conversion rates

ASSUMPTION: The sample projects listed above are not exhaustive, and the specific projects assigned to the Digital Marketing Manager may vary depending on the company's marketing goals and priorities. Candidates should be prepared to discuss their experience with similar projects and their ability to drive results through innovative digital marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company's digital marketing strategy and how this role fits into that overall plan?
• How does the company measure the success of its digital marketing campaigns, and how would you approach optimizing performance based on data?
• Can you provide an example of a time when you had to adapt a digital marketing campaign due to changes in the market or other external factors? How did you handle it, and what was the outcome?
• How do you approach working with cross-functional teams, and how have you handled conflicts or disagreements in the past?
• What are the company's growth opportunities for this role, and how do you see yourself contributing to that growth in the long term?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the company's digital marketing strategy, the role's fit within that strategy, and the company's expectations for the Digital Marketing Manager. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to driving digital marketing results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://centimark.applytojob.com/apply/kdx4OCh2Iq/Digital-Marketing-Manager
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your digital marketing strategies, campaign execution, and data analysis skills
• Prepare for interview questions that focus on your digital marketing strategies, campaign execution, and data analysis skills, as well as your experience with relevant technologies and digital marketing trends
• Be ready to discuss your experience with CMS platforms, marketing automation tools, and other relevant technologies, and how you have used them to drive digital marketing results in previous roles
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.