🔹 Job Title: Digital Marketing Manager
🔹 Company: Trove Brands
🔹 Location: Lehi, Utah, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of digital marketing trends and a proven track record of success in the field. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with cross-functional teams.
✅ Execute and optimize digital marketing strategies in partnership with the Sr. Media Marketing Manager and Brand Managers
✅ Develop compelling, brand-aligned content for websites and digital ads, collaborating with creative teams
✅ Track and analyze campaign performance using KPIs and analytics tools, delivering regular insights and reports
✅ Leverage data-driven analysis to refine marketing tactics and enhance digital strategy effectiveness
✅ Stay ahead of digital marketing trends, introducing innovative ideas to elevate brand presence
✅ Conduct A/B testing to maximize campaign performance and drive continuous improvements
✅ Work cross-functionally to ensure seamless brand messaging and a cohesive online customer experience
✅ Lead DTC initiatives across SEO, email, paid ads, SMS marketing, and conversion rate optimization (CRO) campaigns
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be proactive, results-driven, and able to work independently.
Education: Bachelor’s degree in Marketing, Business, or equivalent experience.
Experience: Minimum of 3 years of experience in digital marketing, preferably in e-commerce/D2C brands.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in digital marketing and a passion for driving brand growth are encouraged to apply. Previous experience in e-commerce or D2C brands is a plus.
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Digital Marketing Manager with 2-5 years of experience in the consumer goods industry)
Benefits:
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Trove Brands offers a comprehensive benefits package to attract and retain top talent.
Industry: Consumer Goods
Company Size: 201-500 employees
Founded: 2000
Company Description:
Company Specialties:
Company Website: trovebrands.com
ASSUMPTION: Trove Brands is a well-established company in the consumer goods industry with a strong focus on e-commerce and brand development. The company's global headquarters in Lehi, Utah, provides a dynamic and innovative work environment for employees.
Career Level: Mid-level
Reporting Structure: Reports to the Senior Media Marketing Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate. Employees at Trove Brands have the opportunity to take on additional responsibilities and advance within the marketing department as the company continues to grow and expand.
Office Type: Corporate office
Office Location(s): 250 S 850 E, Lehi, UT 84043, USA
Geographic Context:
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: Trove Brands' corporate office in Lehi, Utah, provides a dynamic and innovative work environment for employees. The office is located in a vibrant tech hub with easy access to a variety of recreational opportunities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, E-commerce, SEO, Email Marketing, Paid Ads, SMS Marketing, Conversion Rate Optimization, Analytics, Brand Development, Consumer Goods
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their digital marketing expertise and strategic thinking. Trove Brands uses an Applicant Tracking System (ATS) to screen resumes, so it's important to include relevant keywords to increase the chances of being selected for an interview.
ASSUMPTION: The ideal candidate will have experience with a variety of digital marketing tools and technologies, including analytics platforms, SEO tools, email marketing software, and social media management tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Trove Brands values innovation, collaboration, and customer-centricity in its employees. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a fast-paced, dynamic work environment.
ASSUMPTION: This role presents unique challenges and opportunities for growth. Candidates should be prepared to manage multiple projects and deadlines simultaneously, keep up with the fast-paced digital marketing landscape, and collaborate effectively with cross-functional teams.
ASSUMPTION: This role is unique in its focus on driving brand growth for the BlenderBottle brand on Trove Brands' direct-to-consumer website and channels. Candidates should be prepared to work in a fast-paced and dynamic consumer goods industry and have the opportunity to advance within the marketing department.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The ideal candidate will have experience with similar projects and be able to demonstrate their ability to drive brand growth and improve campaign performance.
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development. Candidates should prepare thoughtful questions to ask the interview panel about the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.