📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Ingram Content Group
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing online marketing strategies to engage customers through eCommerce and social media channels
- Coordinating marketing efforts among in-house staff and external partners to execute ROI-positive digital advertising campaigns
- Working closely with distribution publishers on title selection and marketing strategy
- Monitoring trends in the book industry, ecommerce, social media, consumer marketing, and online advertising spaces
- Evaluating new opportunities and technologies while proactively researching issues and formulating solutions
ASSUMPTION: This role requires a strategic thinker with a strong understanding of digital marketing and online advertising, as well as the ability to manage multiple campaigns simultaneously and communicate effectively with various stakeholders.
📋 Key Responsibilities
✅ Developing and leveraging up-to-date channel learnings and audience insights to ensure optimal ad targeting and creative development
✅ Developing and implementing content to support marketing plans and campaigns
✅ Executing and managing advertising campaigns in leading search, social, and retail advertising channels
✅ Using internal and external tools to launch, analyze, and optimize cross-channel advertising
✅ Employs digital advertising best practices around targeting and segmentation, tests and A/B splits, and campaign optimization
✅ Routinely analyzing advertising and sales performance to achieve ROI goals and inform strategy
✅ Effectively communicating to key internal and external stakeholders around campaign status, KPIs, and recommended actions
✅ Excelling at project management and running several campaigns simultaneously
✅ Managing relationships and communications with external marketing partners
✅ Working across business units to ensure that efforts are driving sales in an ROI-positive way
✅ Monitoring trends on best practices and techniques across the book industry, ecommerce, social media, consumer marketing, and online advertising spaces
✅ Evaluating new opportunities and technologies while proactively researching issues and formulating solutions
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with both internal teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 5 years' experience in digital marketing and online advertising
Required Skills:
- Proven experience in digital marketing and online advertising
- Strong organizational skills and the ability to manage multiple campaigns simultaneously
- Excellent communication skills, both written and verbal
- Strong analytical skills and the ability to interpret data to inform strategy
- Familiarity with major advertising platforms (e.g., Meta, TikTok, Amazon, Google)
Preferred Skills:
- Recent experience directly executing ads in Meta, TikTok, Amazon, and Google
- Experience building multi-channel advertising strategies for small to medium budgets
- Experience in book publishing, agency, or related environment
ASSUMPTION: While a Bachelor's degree is preferred, equivalent experience may be considered. Candidates with a strong portfolio and relevant experience may be given preference.
💰 Compensation & Benefits
Salary Range: $87,475 - $110,601 per year. This range represents the anticipated low and high end of the salary for this position and will be determined by factors including but not limited to: the applicant's education, experience, knowledge, skills, and abilities, geographic location, as well as internal equity and alignment with market data.
Benefits:
- Highly competitive compensation package with generous benefits beginning on the first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental, and Health Care FSA
- 15 vacation days, 12 sick days, and 3 personal days accrued annually
- 401K match, Life and AD&D, Employee Assistant programs, Group Legal, and more
- Encouraged continued education with tuition reimbursement program
- Financial and in-kind opportunities to engage with non-profits in your community
- Take breaks or brainstorm in our game room with ping pong and foosball
- Casual dress code
Working Hours: 40 hours per week, Monday through Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing manager role with 5-10 years of experience in the New York area. Actual salary may vary based on the factors listed.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing. Ingram Content Group is a part of Ingram Industries Inc. and includes several subsidiaries that provide comprehensive services for publishers, retailers, libraries, and educators, including digital and physical book distribution, print on demand, and digital learning.
Company Size: 1,001-5,000 employees. As a mid-sized company, Ingram Content Group offers a collaborative work environment with opportunities for growth and development.
Founded: Ingram Industries Inc. was founded in 1956, with Ingram Content Group being a more recent subsidiary. The company has a long history in the book industry and has evolved to stay at the forefront of technology and innovation in distribution and content delivery.
Company Description:
- Ingram Content Group connects people with content in all forms, providing comprehensive services for publishers, retailers, libraries, and educators
- The company makes these services seamless and accessible through technology, innovation, and creativity
- Ingram Content Group is committed to transforming the book industry for the better through smart leadership, cutting-edge technology, and revolutionary innovations in the manufacture and distribution of books
Company Specialties:
- Wholesale book distribution
- Print on demand
- Full-service distribution
- Digital content distribution
Company Website: http://www.ingramcontent.com
ASSUMPTION: Ingram Content Group is a well-established company with a strong reputation in the book industry. As a subsidiary of Ingram Industries Inc., it benefits from the resources and support of a larger organization while maintaining a focus on innovation and growth in the digital age.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in digital marketing and online advertising, as well as strong leadership and project management skills.
Reporting Structure: The Digital Marketing Manager will report directly to the Director of Marketing and work closely with in-house marketing staff, agency partners, and freelancers to execute ROI-positive digital advertising campaigns.
Work Arrangement: This role is primarily on-site, with the opportunity for occasional remote work. The Digital Marketing Manager will be expected to work on-site in the New York office most of the time to facilitate collaboration and communication with internal teams and external partners.
Growth Opportunities:
- As a mid-sized company, Ingram Content Group offers opportunities for career advancement and growth within the organization
- The Digital Marketing Manager role provides the opportunity to work on a wide range of campaigns and projects, allowing for the development of new skills and expertise
- Ingram Content Group's commitment to innovation and technology means that there may be opportunities to take on new responsibilities and lead initiatives as the company continues to grow and evolve
ASSUMPTION: The Digital Marketing Manager role offers a unique opportunity to work at the intersection of marketing, technology, and the book industry. Candidates with a strong background in digital marketing and a passion for books and reading are likely to find this role particularly appealing.
🌍 Location & Work Environment
Office Type: Ingram Content Group's New York office is a modern, collaborative workspace designed to facilitate communication and creativity among team members.
Office Location(s): 1400 Broadway, New York, NY 10018, USA
Geographic Context:
- New York City is a major hub for the book publishing industry, offering numerous opportunities for networking and professional development
- The city's vibrant cultural scene and diverse population provide a rich source of inspiration and ideas for marketing campaigns
- New York City is a fast-paced, dynamic environment that can be both challenging and rewarding for those who thrive in a bustling urban setting
Work Schedule: The Digital Marketing Manager will be expected to work standard business hours, Monday through Friday, with occasional flexibility for remote work or adjusted hours to accommodate specific campaign needs.
ASSUMPTION: The New York office provides a collaborative and engaging work environment that is well-suited to the needs of the Digital Marketing Manager role. Candidates who enjoy working in a fast-paced, urban environment are likely to find this location appealing.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Digital marketing and online advertising expertise
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with Ingram Content Group's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss specific examples of your experience with digital marketing campaigns and provide data-driven results
- Demonstrate your understanding of the book publishing industry and Ingram Content Group's role within it
ATS Keywords: Digital Marketing, Online Advertising, Campaign Management, Project Management, Stakeholder Communication, Book Publishing, Marketing Strategy, ROI, Trend Monitoring, Opportunity Evaluation
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take care to tailor their application materials and prepare thoroughly for interviews to demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- Major advertising platforms (e.g., Meta, TikTok, Amazon, Google)
- Campaign management tools (e.g., Google Ads Manager, Facebook Ads Manager, Amazon Advertising Platform)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The Digital Marketing Manager will be expected to have a strong working knowledge of major advertising platforms and campaign management tools, as well as familiarity with analytics and project management tools. Candidates should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus: We put our customers first, understanding their needs and exceeding their expectations
- Integrity: We act with honesty and integrity in all that we do
- Collaboration: We work together to achieve our goals, valuing the contributions of each team member
- Innovation: We embrace change and continuously seek new and better ways of doing things
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Data-driven and analytical, with a focus on using data to inform strategy and decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment and enjoy working on multiple campaigns simultaneously?
- Are you comfortable communicating with a wide range of stakeholders, from internal team members to external partners and clients?
- Do you have a strong understanding of the book publishing industry and a passion for connecting readers with the books they want?
ASSUMPTION: Ingram Content Group values candidates who are highly organized, strong communicators, and passionate about the book industry. Candidates who are comfortable working in a fast-paced, collaborative environment and enjoy the challenge of managing multiple campaigns simultaneously are likely to find a good fit with the company's culture and work style.
⚠️ Potential Challenges
- The fast-paced nature of the role may require occasional overtime or flexibility in work hours to meet deadlines
- The Digital Marketing Manager will be expected to manage multiple campaigns simultaneously, which can be challenging and require strong organizational skills
- The role may require occasional travel to attend industry events or meet with external partners
- The New York City office can be a competitive and fast-paced environment, which may present challenges for candidates who prefer a more laid-back or slower-paced work environment
ASSUMPTION: The Digital Marketing Manager role presents a unique set of challenges and opportunities for candidates with the right skills and experience. Candidates should carefully consider their own preferences and work style to determine if this role is the right fit for them.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, the Digital Marketing Manager role at Ingram Content Group offers a unique opportunity to work at the intersection of marketing, technology, and the book industry
- In the book publishing industry, this role is likely to be more focused on digital marketing and online advertising than roles in other industries, with a greater emphasis on understanding and engaging with readers in the digital age
- Career paths for Digital Marketing Managers in the book publishing industry may vary depending on the size and focus of the organization, with opportunities for growth and advancement in marketing, publishing, or related fields
ASSUMPTION: The Digital Marketing Manager role at Ingram Content Group offers a unique set of opportunities and challenges compared to similar roles in other industries or organizations. Candidates should carefully consider their own career goals and aspirations when evaluating this role.
📝 Sample Projects
- Developing and executing a multi-channel advertising campaign to promote a new book release, with a focus on driving eCommerce sales and engaging with readers on social media platforms
- Conducting market research and analysis to identify trends and opportunities in the book industry, and developing data-driven strategies to capitalize on these trends
- Managing a team of external partners and freelancers to execute a large-scale marketing campaign, with a focus on optimizing ROI and maximizing results
ASSUMPTION: The Digital Marketing Manager role at Ingram Content Group offers a wide range of opportunities to work on interesting and challenging projects. Candidates with a strong background in digital marketing and a passion for the book industry are likely to find these projects appealing and engaging.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the marketing department, and how this role fits into the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ingram Content Group support the professional development and growth of its employees?
- What are the key challenges and opportunities facing the book publishing industry in the digital age, and how does this role contribute to addressing these challenges and opportunities?
- What is the company's approach to work-life balance, and how does this role fit into that approach?
ASSUMPTION: The interview process for the Digital Marketing Manager role at Ingram Content Group is likely to be comprehensive and in-depth, with a focus on assessing the candidate's skills, experience, and cultural fit. Candidates should come prepared with thoughtful questions to ask about the role, the team, and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing and online advertising
- Prepare for interviews by researching the book publishing industry and Ingram Content Group's role within it, and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If you are offered the position, carefully review the offer and negotiate any terms or conditions as needed before accepting
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
