Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Texas Pride Disposal Solutions Management

🔹 Location: Houston, Texas

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic and hands-on leadership of digital marketing efforts
• Website ownership and optimization to improve performance and user experience
• Collaboration with cross-functional teams to align digital initiatives with business priorities
• Data-driven decision making through analytics and user behavior tracking

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on continuous improvement and data-driven insights.

📋 Key Responsibilities

✅ Website Ownership & Optimization

• Serve as the digital owner of our website, ensuring performance, usability, and alignment with business objectives.
• Manage WordPress updates, including themes, plugins, and site structure.
• Conduct regular website audits to identify outdated content, SEO gaps, technical issues, and friction points; recommend and implement enhancements to improve speed, mobile usability, and navigation.
• Analyze user behavior to pinpoint drop-off areas and lead strategic improvements.

✅ User Experience Strategy

• Translate business goals into digital enhancements that improve engagement and lead generation.
• Support the creation and optimization of future landing pages across service lines.
• Apply best practices, including clear information architecture and intuitive user flows.

✅ Analytics & Performance Tracking

• Monitor and interpret key metrics through Google Analytics, heatmaps, and other behavior-tracking tools.
• Leverage insights to guide A/B tests, content updates, and conversion optimization initiatives.

✅ Collaboration & Cross-Functional Leadership

• Work closely with operations to align digital initiatives with business priorities.
• Effectively communicate data-driven decisions to stakeholders, articulating design rationale and strategic insights.

ASSUMPTION: This role requires a strong understanding of web management, user experience, and data analysis to drive informed decision-making and improve digital performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of experience in digital experience, strategy, or web management

Required Skills:

• Proficient in WordPress site management, including plugin management and performance optimization
• Solid understanding of principles, user-centered design, and information architecture
• Strong grasp of SEO fundamentals and how they relate to content and site structure
• Experience interpreting analytics to drive data-informed decisions
• Familiarity with heatmap tools, conversion rate optimization, and A/B testing
• Excellent communication, organization, and problem-solving skills

Preferred Skills:

• Working knowledge of HTML/CSS

ASSUMPTION: Candidates with a proven track record in digital marketing and web management, along with strong analytical skills and familiarity with user-centered design principles, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the Houston area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range and benefits are based on industry standards for a Digital Marketing Manager in the Houston area, with consideration for the company's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Environmental Services, focusing on waste and recycling collection for residential, commercial, industrial, and municipal customers

Company Size: 201-500 employees, with multiple locations across Texas

Founded: 2013, with a mission to provide comprehensive waste management and recycling services

Company Description:

• Texas Pride Disposal offers waste and recycling collection services to various customer segments
• The company focuses on sustainability and environmental responsibility
• Texas Pride Disposal is committed to providing exceptional customer service and innovative solutions

Company Specialties:

• Residential waste and recycling collection
• Commercial waste and recycling collection
• Industrial waste and recycling collection
• Municipal waste and recycling collection

Company Website: http://www.texaspridedisposal.com

ASSUMPTION: Texas Pride Disposal is a growing company in the waste management industry, with a focus on sustainability and customer service.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow and take on more strategic responsibilities

Reporting Structure: This role reports directly to the Director of Marketing and works closely with cross-functional teams, including operations and sales

Work Arrangement: Primarily on-site, with some flexibility for remote work as needed

Growth Opportunities:

• Potential to take on more strategic responsibilities as the company grows
• Opportunities to collaborate with and learn from experienced professionals in various departments
• Possibility to expand skills and knowledge in digital marketing, user experience, and data analysis

ASSUMPTION: This role offers growth opportunities as the company continues to expand its services and customer base.

🌍 Location & Work Environment

Office Type: Corporate office environment with on-site work required

Office Location(s): 4411 Landrum Ln, Missouri City, Texas 77489, US

Geographic Context:

• Houston, Texas, is the fourth most populous city in the United States, with a diverse economy and a strong job market
• The city offers a mix of urban and suburban living options, with a range of neighborhoods to choose from
• Houston has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the Director of Marketing and other team members
• Skills assessment or case study presentation
• Final interview with the company's leadership team

Key Assessment Areas:

• Digital marketing and web management skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in digital marketing and web management
• Tailor your resume and cover letter to emphasize your skills and how they align with the role's requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research the company and industry to demonstrate your understanding of Texas Pride Disposal's business and market position

ATS Keywords: Digital Marketing, Web Management, WordPress, SEO, User Experience, Analytics, A/B Testing, Problem Solving, Communication, Organization, Technical Optimization, Content Strategy, Data Interpretation, Heatmap Tools, Conversion Rate Optimization, HTML, CSS

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' skills and cultural fit.

🛠️ Tools & Technologies

• WordPress
• Google Analytics
• Heatmap tools (e.g., Hotjar, Crazy Egg)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• HTML/CSS (basic knowledge)

ASSUMPTION: The required tools and technologies for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Customer focus
• Respect
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable using data and analytics to inform decision-making?
• Can you adapt to changes in priorities and work requirements?
• Are you committed to continuous learning and improvement?

ASSUMPTION: Texas Pride Disposal values employees who are collaborative, data-driven, adaptable, and committed to continuous improvement.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, growing organization
• Staying up-to-date with the latest trends and best practices in digital marketing and web management
• Balancing strategic thinking with tactical execution in a dynamic work environment
• Adapting to changes in the waste management industry and market demands

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Web Manager, but with a stronger focus on strategic leadership and cross-functional collaboration
• In the waste management industry, this role may have unique challenges and opportunities related to sustainability and environmental responsibility
• Career paths for this role may include advancement to Director of Marketing or other senior leadership positions within the company

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and advancement within the company.

📝 Sample Projects

• Conducting a comprehensive website audit and implementing improvements to enhance user experience and drive conversions
• Developing and executing an A/B testing strategy to optimize landing pages and improve lead generation
• Collaborating with operations to create and optimize landing pages for new service lines or promotions

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, with a focus on driving results through data-informed decision-making and continuous improvement.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth and digital strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the team structure and dynamic, and how does this role collaborate with other departments?
• How does the company measure the success of this role, and what key performance indicators (KPIs) will be used to track progress?

ASSUMPTION: These interview questions are designed to assess the strategic fit of the role, the company's commitment to employee growth, and the expectations for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and web management
• Prepare for interviews by researching the company and industry, and practicing your responses to behavioral and situational interview questions
• Follow up with the HR department after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.