Digital Marketing Manager

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📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Flyability

🔹 Location: Switzerland

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing the company's marketing technology stack
• Developing and implementing lead generation strategies
• Collaborating with cross-functional teams and freelancers
• Driving sales in key regions and industries

ASSUMPTION: The role involves handling various technologies and strategies to align digital marketing efforts with business development goals, implying a need for substantial technical proficiency and strategic thinking abilities.

📋 Key Responsibilities

✅ Manage, maintain, and upgrade marketing technology systems, including CRM and advertising platforms

✅ Develop and execute multilingual SEO strategies

✅ Conduct keyword research and optimize web content

✅ Train team members on CRM best practices and automated processes

✅ Stay current with MarTech trends, particularly AI integration

ASSUMPTION: Responsibilities extend to team training and staying abreast with new technologies, illustrating an expectation for leadership capabilities within tech-savvy contexts.

🎯 Required Qualifications

Education: Master’s degree in Digital Marketing or a related field

Experience: Minimum 5 years in a similar role, preferably within a tech company

Required Skills:

• SEO and digital advertising prowess
• Proficiency in Salesforce and HubSpot
• Analytical mindset with data-reporting competencies

Preferred Skills:

• Experience with marketing automation and AI tools
• Fluency in Spanish

ASSUMPTION: The preference for tech company experience suggests the company values candidates who are not only skilled in digital marketing but also comfortable in fast-paced, technology-driven environments.

💰 Compensation & Benefits

Salary Range: Not specified, but expected to align with industry standards and experience level

Benefits:

• 25 vacation days per year, plus public holidays
• Flexible schedules with partial remote work
• Discounts on gym memberships and events
• Access to exclusive Swibeco benefits
• Team-building events like ski weekend and summer barbecue

Working Hours: 40 hours per week with some flexibility

ASSUMPTION: Given the detailed benefits and flexible work arrangements, there is an emphasis on work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Automation Machinery Manufacturing, emphasizing innovation in drone technology

Company Size: 128 employees, facilitating a close-knit and dynamic environment

Founded: 2014, with rapid growth in drone inspection solutions

Company Description:

• Pioneered confined space inspection drones
• Enables remote data collection and safety improvements
• Global operations with offices in Switzerland, China, Singapore, and the U.S.

Company Specialties:

• Robotics
• Drones
• Engineering

Company Website: https://www.flyability.com/

ASSUMPTION: With its focus on engineering and robotics, candidates can anticipate a culture of innovation and technical excellence.

📊 Role Analysis

Career Level: Mid-career role, requiring seasoned expertise and strategic oversight capabilities

Reporting Structure: Likely to report to the Head of Marketing or equivalent position

Work Arrangement: Combination of on-site and remote work, supporting flexible productivity

Growth Opportunities:

• Potential to advance into senior management roles
• Opportunities to lead cross-departmental projects
• Ability to influence company-wide marketing strategies

ASSUMPTION: The hybrid work model suggests an adaptable approach to work scenarios, imperative for handling international marketing campaigns.

🌍 Location & Work Environment

Office Type: Modern and collaborative open-space office in Lausanne

Office Location(s): Offices in Switzerland, China, Singapore, and the U.S.

Geographic Context:

• Located in a thriving tech hub in Lausanne, Switzerland
• Proximity to international airports and transport networks
• Access to scenic landscapes and cultural experiences

Work Schedule: Standard work week with potential flexibility based on project needs

ASSUMPTION: The combination of vibrant urban settings with natural beauty supports both professional connections and quality of life.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by HR
• Technical interview with marketing leadership
• Behavioral interviews to assess cultural fit

Key Assessment Areas:

• Technical skills and SEO prowess
• Leadership and collaboration abilities
• Innovative thinking and strategic alignment

Application Tips:

• Highlight experience with Salesforce and Account Engagement
• Demonstrate success with multilingual SEO strategies
• Showcase leadership in training or team building

ATS Keywords: Digital Marketing, SEO, Salesforce, Account Engagement, Marketing Automation

ASSUMPTION: The emphasis on SEO and account engagement in application tips underscores their importance in the selection process.

🛠️ Tools & Technologies

• Salesforce CRM and Account Engagement
• HubSpot Automation Tools
• Google Ads and Analytics

ASSUMPTION: Familiarity with a range of marketing and analytics tools is essential, indicating a technology-forward role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and safety prioritization
• Entrepreneurial spirit in a tech-driven industry
• Collaboration across global teams

Work Style:

• Independent and proactive problem-solving
• Strong emphasis on teamwork and cross-departmental collaboration
• Adaptability to fast-paced and evolving challenges

Self-Assessment Questions:

• How do you approach complex problem-solving in digital marketing?
• Describe your experience with CRM systems and their impact on sales
• How do you ensure your strategies align with broader business goals?

ASSUMPTION: A proactive approach to problem-solving and collaboration will be key for thriving in Flyability's innovative environment.

⚠️ Potential Challenges

• Navigating complex technology ecosystems
• Balancing strategic and operational demands
• Staying updated with rapid technological advancements
• Coordinating across international teams with differing time zones

ASSUMPTION: Challenges indicate a demanding yet rewarding role with opportunities for significant contributions to innovative marketing strategies.

📈 Similar Roles Comparison

• More technologically sophisticated than traditional marketing roles
• Greater emphasis on global market strategy due to international presence
• Strong requirement for collaboration with tech and engineering teams

ASSUMPTION: The role is distinct in its integration of marketing and technology functions to drive comprehensive global strategies.

📝 Sample Projects

• Lead a rebranding initiative focused on multilingual markets
• Launch a lead generation campaign using AI-driven tools
• Develop a knowledge-sharing platform for internal training on CRM best practices

ASSUMPTION: Sample projects suggest opportunities for creative leadership and process optimization, crucial for this role.

❓ Key Questions to Ask During Interview

• How are marketing and technology teams integrated at Flyability?
• What metrics define success for this role?
• Can you describe the typical career path for someone in this position?
• How does the company support ongoing learning and development?
• What challenges has Flyability faced in digital marketing that this role addresses?

ASSUMPTION: Questions focus on understanding role expectations and opportunities for professional growth and development within Flyability.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Flyability careers page
• Update your resume to highlight relevant experience and skills
• Prepare to discuss past projects in detail during interviews
• Consider discussing how you'd leverage AI in digital marketing
• Be ready to demonstrate your understanding of global market trends

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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