Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: WindshieldHUB

🔹 Location: Lahore, Punjab, Pakistan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing and scaling high-budget Google Ads campaigns
• Optimizing return on ad spend (ROAS) across multiple platforms
• Collaborating with designers, content creators, and marketing strategists
• Staying ahead of industry trends and competitor ad strategies

ASSUMPTION: This role requires a high level of expertise in paid media advertising, with a focus on Google Ads. The ideal candidate will have a proven track record of managing and growing large-scale campaigns.

📋 Key Responsibilities

✅ Google Ads Management (Primary Focus): Oversee and optimize search, display, remarketing, and shopping campaigns for efficiency and growth.

✅ Social Media Advertising: Strategize and manage Facebook, Instagram, TikTok, and YouTube ads to drive engagement and conversions.

✅ Budget Strategy & ROI Optimization: Allocate and manage ad spend across platforms to achieve the highest ROAS.

✅ A/B Testing & Conversion Rate Optimization (CRO): Continuously test ad creatives, landing pages, and bidding strategies to improve conversion rates.

✅ Performance Tracking & Reporting: Provide data-driven insights using Google Analytics, Facebook Pixel, and other performance tracking tools.

✅ Competitor & Market Analysis: Stay ahead of industry trends, monitor competitors' ad strategies, and implement best practices.

✅ Pixel & Tag Management: Implement and manage tracking tools such as Google Tag Manager, Facebook Pixel, and conversion tracking codes for accurate attribution

ASSUMPTION: The responsibilities listed above are essential for the role and require a strong understanding of paid media advertising, data analysis, and campaign optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on experience managing large-scale Google Ads and paid media campaigns.

Required Skills:

• Expertise in Google Ads, Meta (Facebook) Ads Manager, TikTok Ads, and YouTube Ads
• Proficiency in Google Analytics, Google Tag Manager, and audience retargeting strategies
• Strong analytical skills, with the ability to interpret data and make strategic adjustments in real time
• Experience with A/B testing, audience segmentation, and campaign optimization
• Ability to work independently while collaborating with designers, content creators, and marketing strategists

Preferred Skills:

• Google Ads Certification
• Experience with Google Ads Editor and other Google Ads tools
• Fluency in Urdu and English

ASSUMPTION: The required skills listed above are crucial for success in this role. Candidates must provide a proven portfolio of companies and campaigns managed over the past 5+ years with performance data showcasing results.

💰 Compensation & Benefits

Salary Range: PKR 1,500,000 - 2,500,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive Salary
• Performance-Based Incentives
• Flexible Work Options (Remote or hybrid opportunities available)

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: WindshieldHUB operates in the automotive industry, specializing in windshield repair and replacement services. The company has established a significant global presence with physical offices in Ecuador and the Philippines, serving customers worldwide.

Company Size: WindshieldHUB is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: 2014, with headquarters in New York, USA

Company Description:

• WindshieldHUB is a leading provider of high-quality windshield repair and replacement services
• The company offers in-shop repairs and a fully mobile service, providing customers with flexibility and convenience
• WindshieldHUB harnesses the power of technology to enhance the customer experience, offering instant quotes and real-time availability checks

Company Specialties:

• Windshield Repair
• Windshield Replacement
• Mobile Services
• 24/7 Online Instant Quotes and Scheduling
• Sustainability in the Automotive Glass Industry

Company Website: windshieldhub.com

ASSUMPTION: WindshieldHUB's focus on technology and customer experience sets it apart in the automotive glass industry. Candidates should be comfortable working in a tech-driven environment and have a strong customer focus.

📊 Role Analysis

Career Level: The Digital Marketing Manager role is a mid-level position, reporting directly to the Marketing Director or similar role.

Reporting Structure: The ideal candidate will manage junior marketing team members or external agencies, providing guidance and mentorship.

Work Arrangement: This role is based in Lahore, Pakistan, with a hybrid work arrangement (on-site and remote work).

Growth Opportunities:

• Progression to a senior marketing role or management position within the company
• Expanding the company's digital marketing efforts and team
• Potential international assignments or remote work opportunities

ASSUMPTION: The Digital Marketing Manager role offers significant growth potential within the company and the broader automotive industry.

🌍 Location & Work Environment

Office Type: WindshieldHUB's Lahore office is a modern, collaborative workspace with a mix of open and private work areas.

Office Location(s): 295 Madison Ave, 12th floor, New York, NY 10017, US (Headquarters); Lahore, Punjab, Pakistan (Local office)

Geographic Context:

• Lahore is the second-largest city in Pakistan, with a vibrant business ecosystem and a growing tech industry
• The city offers a mix of traditional and modern culture, with a low cost of living compared to other major cities in the region
• Lahore has a humid subtropical climate, with mild winters and hot summers

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Flexible scheduling is available for this role.

ASSUMPTION: Candidates should be comfortable working in a multicultural environment and have a strong understanding of the local business landscape.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Marketing Director or a panel of marketing team members
• Final interview with the company's CEO or another senior executive

Key Assessment Areas:

• Technical skills in paid media advertising, data analysis, and campaign optimization
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with WindshieldHUB's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your past campaign successes and the results you achieved
• Prepare questions to ask the interviewer about the company's marketing strategy and growth plans

ATS Keywords: Google Ads, Facebook Ads, TikTok Ads, YouTube Ads, PPC, A/B testing, CRO, Google Analytics, Google Tag Manager, campaign optimization, marketing strategy, digital marketing

ASSUMPTION: WindshieldHUB's interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. Candidates should be prepared to discuss their past campaign successes and challenges in detail.

🛠️ Tools & Technologies

• Google Ads platform (including Google Ads Editor)
• Meta (Facebook) Ads Manager
• TikTok Ads Manager
• YouTube Ads
• Google Analytics
• Google Tag Manager
• Google Data Studio
• Microsoft Excel
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus: WindshieldHUB prioritizes customer satisfaction and convenience in all aspects of its business
• Innovation: The company embraces technology and continuous improvement to stay ahead of industry trends
• Collaboration: WindshieldHUB fosters a collaborative work environment, encouraging team members to work together to achieve common goals

Work Style:

• Data-Driven: WindshieldHUB makes decisions based on data and analytics, with a strong emphasis on performance tracking and optimization
• Agile: The company is adaptable and responsive to changes in the market and customer needs
• Dynamic: WindshieldHUB offers a fast-paced, ever-evolving work environment, with opportunities for growth and professional development

Self-Assessment Questions:

• Do you have a proven track record of managing and growing high-budget paid media campaigns?
• Are you comfortable working in a fast-paced, data-driven environment?
• Do you thrive in a collaborative work setting and enjoy working with cross-functional teams?

ASSUMPTION: Candidates should assess their fit with WindshieldHUB's values and work style before applying to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing a large budget and achieving high ROAS can be stressful and demanding
• Keeping up with industry trends and competitor ad strategies requires continuous learning and adaptation
• Collaborating with external agencies and vendors may present communication and coordination challenges
• Working in a hybrid or remote environment may require additional self-motivation and time management skills

ASSUMPTION: The Digital Marketing Manager role presents unique challenges that require strong problem-solving skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position has a stronger focus on paid media advertising and campaign optimization
• In the automotive industry, WindshieldHUB's digital marketing efforts are crucial for driving customer acquisition and retention
• Career progression in this role may lead to senior marketing positions or management roles within the company or the broader automotive industry

ASSUMPTION: Candidates should compare this role to similar positions in the digital marketing field and consider their long-term career goals when applying.

📝 Sample Projects

• Managing a six-figure Google Ads budget for a national windshield repair and replacement campaign, achieving a 25% increase in conversions and a 15% reduction in cost per acquisition
• Optimizing Facebook and Instagram ad campaigns for a local automotive glass retailer, resulting in a 30% increase in online bookings and a 20% reduction in cost per click
• Implementing A/B testing and conversion rate optimization strategies for a windshield repair and replacement e-commerce website, improving conversion rates by 25% and increasing revenue by 15%

ASSUMPTION: The sample projects listed above demonstrate the types of campaigns and initiatives the ideal candidate should have experience with and be prepared to discuss during the interview process.

❓ Key Questions to Ask During Interview

• What are the company's primary marketing goals for the next 12-24 months, and how does this role contribute to achieving them?
• How does WindshieldHUB collaborate with external agencies and vendors to execute marketing campaigns?
• What opportunities are there for professional development and growth within the marketing team?
• How does WindshieldHUB measure and track the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does it support employees' well-being and personal growth?

ASSUMPTION: The key questions listed above are designed to help candidates assess the role's fit with their skills, experience, and career goals, as well as WindshieldHUB's company culture and marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of past companies/campaigns you've managed, including performance results and key growth metrics
• Write a brief summary of your experience in scaling and optimizing paid media campaigns
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.