📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Totara Learning Solutions
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Mid-Senior level (4-6 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Managing multi-channel digital marketing campaigns to support lead generation
- Collaborating with leadership, Sales, and Community teams to align marketing strategies
- Launching and managing marketing campaigns across various digital platforms
- Optimizing Totara’s global website and serving as a liaison with 3rd party industry partnerships
- Tracking campaign performance and providing recommendations for targeted demand generation campaigns
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on PPC campaigns, SEO, and cross-functional collaboration. The ideal candidate will have experience in a similar role and be comfortable working in a global environment.
📋 Key Responsibilities
✅ Manage multi-channel digital marketing campaigns to support lead generation, including media buying, A/B testing, and optimization
✅ Collaborate with leadership, Sales, and Community teams to align marketing strategies with business objectives
✅ Launch and manage marketing campaigns across digital advertising, social media, email, content marketing, events, and webinars
✅ Create and manage landing pages hosted in HubSpot using best practices to increase conversion rate
✅ Serve as the liaison between Totara and 3rd party industry partnerships & analysts to help drive webinar registration, content lead generation, and community signups
✅ Help manage Totara’s global website including CMS updates, bug reporting, SEO optimization, and conversion rate optimization
✅ Provide recommendations for targeted demand generation campaigns to drive partner and US Public Sector pipeline growth
✅ Track campaign performance, key metrics, and ROI across channels such as paid media, Google Analytics, SEMrush, and HubSpot
✅ Partner with the Sales Team to optimize conversion rates throughout the sales funnel
✅ Work with Marketing Operations to optimize strategies to enhance lead qualification processes and increase the efficiency of pipeline progression
✅ Manage and setup conversion tracking using Google Analytics and Google Tag Manager
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, some details may have been omitted or combined for brevity and clarity.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of proven experience creating & optimizing digital marketing campaigns in Google Ads and LinkedIn to drive pipeline growth
Required Skills:
- Digital media buying experience including paid social and targeted Google Ads
- WordPress experience
- HubSpot experience
- SEO experience
- Google Tag Manager and Google Analytics experience
- Data analysis using various platforms
- Strong project management skills
- Enjoys working with cross-functional Global teams
Preferred Skills:
- An understanding of the HR industry, specifically Talent and L&D
- Creativity and flexibility, responding quickly to evolving markets and opportunity challenges
- Accountable and committed to achieving target goals with integrity and fearlessness
- No excuse demeanor, finding solutions to achieve target goals in any market environment
ASSUMPTION: The required and preferred skills listed above are based on the provided job description. However, some details may have been omitted or combined for brevity and clarity.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Digital Marketing Manager with 4-6 years of experience in the United States)
Benefits:
- Enhanced Parental Leave
- Professional Development Opportunities
- Annual Wellbeing Allowance
- New Joiner Home Working Set-Up Allowance
- Additional Paid Leave (Birthday off, Working days between Christmas and New Years Eve)
Working Hours: Full-time (40 hours per week) with some flexibility
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with the required experience level in the United States. The actual salary may vary depending on factors such as the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Totara Learning Solutions operates in the Software Development industry, specifically focusing on Learning Management Systems (LMS) and e-learning solutions.
Company Size: Totara Learning Solutions has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.
Founded: Totara Learning Solutions was founded in 2010, giving it over a decade of experience in the LMS industry.
Company Description:
- Totara is a fully customizable LMS that enhances compliance rates, optimizes training effectiveness, and boosts staff retention.
- Offering streamlined onboarding and personalized learning experiences at scale, Totara empowers L&D teams to reduce costs and improve efficiency.
- Trusted by over 1,500 customers and 21 million users globally, Totara’s adaptable architecture is tailored by its network of 75+ partners to meet complex organizational and security requirements.
Company Specialties:
- Learning Management Systems
- e-learning
- open source technology
- social learning
- LMS
- technology enhanced learning
- blended learning
- Talent Experience
- Employee engagement
- HR Tech
- Elearning
- performance management
- LXP
- extended enterprise
- employee training
- mobile learning
- upskilling
- and onboarding
Company Website: http://www.totara.com
ASSUMPTION: The company description and specialties listed above are based on the provided LinkedIn data. However, some details may have been omitted or combined for brevity and clarity.
📊 Role Analysis
Career Level: The Digital Marketing Manager role is at the mid-senior level, requiring 4-6 years of experience in digital marketing.
Reporting Structure: This role reports directly to the Global Head of Marketing and is expected to collaborate with various teams, including Sales and Community teams.
Work Arrangement: This is a full-time, fully remote opportunity with some travel required.
Growth Opportunities:
- As Totara Learning Solutions continues to grow, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or advance to a leadership role.
- The global nature of this role provides exposure to diverse markets and teams, fostering personal and professional development.
- Totara offers professional development opportunities, allowing employees to enhance their skills and advance their careers.
ASSUMPTION: The growth opportunities listed above are based on industry standards and the company's size. However, actual opportunities may vary depending on the company's specific growth trajectory and the individual's performance.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): United States (with the option to work from anywhere in the country)
Geographic Context:
- The United States offers a diverse range of markets and opportunities for the Digital Marketing Manager to engage with.
- Totara Learning Solutions has offices in London, England; Wellington, New Zealand; and Santa Clara, California, providing a global perspective for the role.
- The fully remote nature of this role allows for flexibility and work-life balance.
Work Schedule: Full-time (40 hours per week) with some flexibility
ASSUMPTION: The work environment and schedule listed above are based on the provided job description. However, some details may vary depending on the specific needs of the company and the individual's role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final interview with the Global Head of Marketing
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Cross-functional collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Totara's values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume, with a focus on PPC campaigns, SEO, and cross-functional collaboration.
- Tailor your cover letter to demonstrate your understanding of Totara Learning Solutions' mission and how your skills and experience align with the role's requirements.
- Prepare for the interview by researching Totara's products, services, and competitors, as well as the company's values and culture.
ATS Keywords: Digital Marketing, PPC Campaigns, SEO, Media Buying, Google Ads, LinkedIn, WordPress, HubSpot, Google Tag Manager, Google Analytics, Data Analysis, Project Management, Cross-Functional Collaboration, Creativity, Flexibility, Accountability
ASSUMPTION: The interview and application insights listed above are based on industry standards and the provided job description. However, the actual process and assessment areas may vary depending on the company's specific hiring practices and the individual's role.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- HubSpot
- WordPress
- Google Analytics
- Google Tag Manager
- SEMrush
ASSUMPTION: The tools and technologies listed above are based on the provided job description. However, the actual tools used may vary depending on the company's specific needs and the individual's role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Adaptable
Work Style:
- Results-driven
- Data-informed
- Adaptable to changing markets and opportunities
- Committed to achieving target goals with integrity and fearlessness
Self-Assessment Questions:
- How do you stay up-to-date with the latest digital marketing trends and best practices?
- Can you provide an example of a time when you had to adapt to a changing market or opportunity and how you approached it?
- How do you prioritize and manage multiple projects and deadlines in a remote work environment?
ASSUMPTION: The cultural fit considerations listed above are based on industry standards and the provided job description. However, the actual values and work style preferences may vary depending on the company's specific culture and the individual's role.
⚠️ Potential Challenges
- The fully remote nature of this role may require strong self-motivation and time management skills.
- Totara Learning Solutions operates in a global market, which may present unique challenges and time zone differences when collaborating with international teams.
- The Digital Marketing Manager will be expected to manage multiple projects and campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
- The role may require occasional travel to attend industry events or meet with clients, which may disrupt the fully remote work arrangement.
ASSUMPTION: The potential challenges listed above are based on industry standards and the provided job description. However, the actual challenges may vary depending on the company's specific needs and the individual's role.
📈 Similar Roles Comparison
- The Digital Marketing Manager role at Totara Learning Solutions is similar to other digital marketing roles in the software development industry, but may differ in terms of the specific products or services being marketed and the global nature of the role.
- Totara's focus on learning management systems and e-learning solutions sets it apart from other software development companies and presents unique opportunities for the Digital Marketing Manager to engage with a specific market.
- Compared to other digital marketing roles, this position may offer more exposure to global markets and international teams, as well as opportunities for professional development and growth.
ASSUMPTION: The role comparisons listed above are based on industry standards and the provided job description. However, the actual comparisons may vary depending on the specific needs of the company and the individual's role.
📝 Sample Projects
- Developing and executing a targeted PPC campaign to drive lead generation for Totara's global partner network
- Optimizing Totara's global website for SEO to improve organic search rankings and drive traffic
- Collaborating with the Sales team to create targeted demand generation campaigns that align with business objectives and drive pipeline growth
ASSUMPTION: The sample projects listed above are based on the provided job description. However, the actual projects may vary depending on the company's specific needs and the individual's role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role in the first 30, 60, and 90 days?
- How does Totara Learning Solutions support the professional development and growth of its employees?
- Can you provide an example of a successful digital marketing campaign that Totara has executed in the past, and what made it successful?
- How does Totara Learning Solutions measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within Totara Learning Solutions?
ASSUMPTION: The key questions to ask during the interview listed above are based on industry standards and the provided job description. However, the actual questions may vary depending on the company's specific needs and the individual's role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and achievements, with a focus on PPC campaigns, SEO, and cross-functional collaboration.
- Write a cover letter that demonstrates your understanding of Totara Learning Solutions' mission and how your skills and experience align with the role's requirements.
- Prepare for the interview by researching Totara's products, services, and competitors, as well as the company's values and culture.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
