Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Invest Lithuania

🔹 Location: Vilnius, Lithuania

🔹 Job Type: Hybrid (Remote-friendly)

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes, with flexible work options

🚀 Job Overview

Key aspects of this role include:

• Independently planning and executing performance marketing campaigns to drive brand awareness and MQLs.
• Managing paid advertising efforts across various platforms to maximize ROI.
• Optimizing website performance and SEO to enhance lead generation.
• Identifying, testing, and scaling new digital channels to achieve marketing goals.
• Providing monthly insights on marketing performance and managing service providers.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a proven track record in digital marketing to succeed.

📋 Key Responsibilities

✅ Independently plan and execute performance marketing campaigns to drive brand awareness and MQLs.

✅ Manage paid advertising efforts, including Google Ads, LinkedIn sponsorships, PPC, and remarketing activities.

✅ Coordinate website performance and SEO hygiene to maximize visibility and lead generation.

✅ Identify, test, and scale new digital channels aligned with lead generation and brand visibility goals.

✅ Oversee and report on marketing performance, providing monthly insights.

✅ Manage relationships with internal and external service providers.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Higher education in marketing, communication, business, or a related field.

Experience: 2+ years of hands-on digital marketing experience, with a focus on performance marketing and lead generation.

Required Skills:

• Proven expertise in managing key digital marketing platforms (such as Google Ads (Search, Display), LinkedIn Ads, Facebook Ads Manager, and GA4).
• Strong time management, project coordination, and analytical skills.
• Experience planning, executing, and optimizing digital marketing campaigns within a defined budget.

Preferred Skills:

• Fluency in additional languages (e.g., Lithuanian, Russian).
• Experience working in a government agency or similar organization.

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the investment management industry will have an advantage.

💰 Compensation & Benefits

Salary Range: 2000 - 2500 EUR/month, depending on candidate’s qualifications and experience level.

Benefits:

• Financial bonus twice a year for reaching or exceeding goals.
• Direct contribution to strengthening Lithuania’s economic future.
• Additional 7 paid vacation days annually.
• Private health insurance.
• Modern, pet-friendly office in Vilnius with flexible work options.
• Opportunities to travel for work and work while traveling.
• Team trainings, events, and workations.
• Snacks at the office, fun activities with colleagues, volunteering opportunities, and more.

Working Hours: Full-time (40 hours/week) with flexible work arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing managers in Lithuania with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Investment Management

Company Size: 51-200 employees

Founded: 2010

Company Description:

• Invest Lithuania is a free of charge one-stop-shop to inform, connect, facilitate, and support foreign companies in Lithuania.
• The organization focuses on helping global, export-oriented companies grow their businesses by providing knowledge and know-how to take full advantage of Lithuania’s highly qualified talent pool, favorable business environment, and governmental incentives.
• Invest Lithuania specializes in assisting businesses in sectors such as Shared Services, Manufacturing, ICT, and Life Sciences.

Company Specialties:

• Information, Analysis, Consultancy, Search, Guidance, Networking, Assistance, and Aftercare

Company Website: www.investlithuania.com

ASSUMPTION: Invest Lithuania is a government agency focused on attracting and supporting foreign direct investment in Lithuania.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Head of Marketing and Communication.

Work Arrangement: Hybrid, with flexible work options combining remote work and office-based work.

Growth Opportunities:

• Potential career progression into senior marketing roles within the organization.
• Opportunities to work on high-impact projects with significant national and international reach.
• Chance to develop expertise in marketing for a government agency and the investment management industry.

ASSUMPTION: This role offers opportunities for professional growth and development within the organization and the industry.

🌍 Location & Work Environment

Office Type: Modern, pet-friendly office in a beautiful business center in Vilnius.

Office Location(s): Upės g. 23-1, Vilnius, Vilnius LT-08128, LT

Geographic Context:

• Vilnius is the capital and largest city of Lithuania, offering a vibrant business scene, rich cultural heritage, and a high quality of life.
• The city is home to a growing number of international businesses and expat communities.
• Vilnius is well-connected by air, with direct flights to major European cities.

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, allowing for a healthy work-life balance.

ASSUMPTION: The work environment at Invest Lithuania is collaborative, dynamic, and focused on driving national economic growth through foreign direct investment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations.
• Final interview or assessment to evaluate technical skills and problem-solving abilities.

Key Assessment Areas:

• Digital marketing expertise and campaign management skills.
• Analytical and problem-solving abilities.
• Communication and presentation skills.
• Cultural fit and alignment with Invest Lithuania's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and achievements.
• Be prepared to discuss specific digital marketing campaigns you've managed and their outcomes.
• Research Invest Lithuania and the investment management industry to demonstrate your understanding of the organization's mission and the role's context.
• Prepare questions to ask the interviewer about the role, team, and organization to showcase your interest and engagement.

ATS Keywords: Digital Marketing, Performance Marketing, Lead Generation, Google Ads, LinkedIn Ads, Facebook Ads Manager, SEO, Analytical Skills, Project Coordination, Time Management

ASSUMPTION: The application process at Invest Lithuania is designed to assess candidates' technical skills, cultural fit, and alignment with the organization's mission.

🛠️ Tools & Technologies

• Google Ads (Search, Display)
• LinkedIn Ads
• Facebook Ads Manager
• GA4
• SEO tools (e.g., SEMrush, Ahrefs)
• Marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Reliability
• Proactivity
• Collaboration
• Integrity

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you have a proven track record of driving results through digital marketing campaigns?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to changing priorities?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
• Are you passionate about contributing to Lithuania's economic growth and development through foreign direct investment?

ASSUMPTION: Candidates who align with Invest Lithuania's values and work style will be more likely to succeed in this role and contribute to the organization's mission.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously.
• Working with a limited marketing budget and maximizing ROI.
• Adapting to the unique requirements and constraints of marketing for a government agency.
• Balancing the need for data-driven decision-making with the need for creativity and innovation in marketing strategies.

ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to marketing roles in private sector companies, this role offers the opportunity to work on high-impact projects with significant national and international reach.
• Unlike marketing roles in other government agencies, this role focuses specifically on attracting and supporting foreign direct investment in Lithuania.
• Career progression in this role may involve moving into senior marketing roles within the organization or transitioning to other government agencies or private sector companies.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other organizations, and candidates should consider these factors when evaluating their fit for the position.

📝 Sample Projects

• Developing and executing a targeted LinkedIn advertising campaign to generate leads for a specific investment promotion event.
• Optimizing the organization's website for search engines to improve organic traffic and lead generation.
• Conducting a comprehensive analysis of the organization's digital marketing performance and providing data-driven recommendations for improvement.

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that the Digital Marketing Manager may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the organization's overall mission and goals?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does the organization support the professional development and growth of its employees?
• What is the team structure and dynamic within the marketing department, and how does this role fit into it?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and provides valuable insights into the organization and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and achievements.
• Prepare for the interview by researching Invest Lithuania, the investment management industry, and the role's requirements.
• Prepare questions to ask the interviewer about the role, team, and organization.
• Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.