Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: CentiMark Corporation

🔹 Location: Duluth, Georgia, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies
• Collaborating with sales and marketing leadership
• Managing digital marketing performance and analytics
• Creating and managing marketing assets
• Working with a variety of digital channels

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on B2B marketing. The ideal candidate will have experience working with various digital channels and a solid understanding of marketing analytics.

📋 Key Responsibilities

✅ Develop, design, and implement marketing assets for digital campaigns

✅ Create and collaborate on all content needed to build marketing assets

✅ Lead the ongoing performance, maintenance, and improvement strategies of company websites, social pages, and listings

✅ Monitor and evaluate ongoing digital marketing performance against key performance metrics and targets

✅ Provide ongoing support with the execution of ongoing marketing initiatives to drive overall company objectives

✅ Manage confidential information

ASSUMPTION: This role requires strong analytical skills to monitor and evaluate digital marketing performance. The ideal candidate will have experience with marketing analytics tools and a proven track record of optimizing marketing strategies based on data.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in digital marketing, with a focus on B2B marketing

Required Skills:

• Proven experience with CMS platforms and website design, preferably Joomla
• Experience with marketing automation platforms, preferably Account Engagement by Salesforce
• Fluency with Google Analytics and Google Tag Manager
• Strong proficiency in Adobe Creative Suite and Google applications
• Competency in UI/UX, social media marketing trends, and modern digital design
• Excellent organizational skills and the ability to multitask and manage multiple priorities
• Strong verbal and written communication skills

Preferred Skills:

• Experience with SEO and SEM strategies
• Fluency in additional languages

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on B2B marketing. The ideal candidate will have experience working with various digital channels and a solid understanding of marketing analytics.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year

Benefits:

• Health Insurance (including medical, dental, and vision)
• Life Insurance
• Holidays and Vacation
• 401K Savings Plan
• Employee Stock Option Plan (ESOP)

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Digital Marketing Manager role with 5-10 years of experience. Benefits are typical for a company of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Construction - Commercial Roofing and Flooring

Company Size: 1,001-5,000 employees

Founded: 1968

Company Description:

• North America's largest commercial roofing and flooring contractor
• Over 100 locations from coast to coast
• Provides commercial roof replacement, repairs, maintenance, emergency roof service, and more
• Works with all major roof systems
• Offers multiple state-of-the-art digital tools for roof management

Company Specialties:

• Commercial Roofing Systems Installation & Repair
• Asset Management
• Preventative Maintenance
• Flooring Solutions
• Safety
• Roof Leaks
• TPO Roof Systems
• EPDM Roof Systems
• Polished Concrete
• Emergency Service
• Green Roofing Solutions
• Reroofing
• Green Roofing
• Roof Repair
• Roof Maintenance

Company Website: www.centimark.com

ASSUMPTION: CentiMark is a well-established company in the commercial roofing and flooring industry, with a strong reputation and extensive experience. They offer a comprehensive range of services and have a significant presence in the North American market.

📊 Role Analysis

Career Level: Mid-level to Senior-level

Reporting Structure: Reports directly to the Marketing Director or similar role

Work Arrangement: On-site, full-time position

Growth Opportunities:

• Potential advancement to a senior marketing role or management position
• Expansion of responsibilities based on company growth and success
• Opportunities to work on high-profile projects and campaigns

ASSUMPTION: This role offers significant growth potential within the marketing department and the company as a whole. The ideal candidate will be proactive, ambitious, and eager to take on new challenges as the company continues to grow and expand.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 2471 Satellite Blvd, Duluth, Georgia 30096, US

Geographic Context:

• Duluth, Georgia is located in the Atlanta metropolitan area
• The region has a humid subtropical climate
• Duluth offers a mix of urban and suburban living with easy access to outdoor recreation and cultural attractions

Work Schedule: Standard business hours, Monday through Friday, with occasional overtime as needed

ASSUMPTION: The office location in Duluth, Georgia offers a convenient commute for residents of the Atlanta metropolitan area. The work schedule is typical for a corporate office environment, with standard business hours and occasional overtime as needed to meet project deadlines or manage unexpected events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference check
• Job offer

Key Assessment Areas:

• Digital marketing skills and experience
• Strategic thinking and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research the company and industry to demonstrate your understanding and enthusiasm for the role
• Prepare questions to ask the interviewer about the company, team, or role to show your interest and initiative

ATS Keywords: Digital Marketing, B2B Marketing, CMS, Marketing Automation, Google Analytics, Adobe Creative Suite, UI/UX, Social Media Marketing, Modern Digital Design, Marketing Analytics, Reputation Management, Lead Generation, Multichannel Marketing

ASSUMPTION: The application process for this role is typical for a corporate office environment, with a structured interview process and a focus on assessing the candidate's digital marketing skills and cultural fit. The ideal candidate will have a strong background in digital marketing, with a focus on B2B marketing, and a proven track record of success in the field.

🛠️ Tools & Technologies

• CMS platforms (preferably Joomla)
• Marketing automation platforms (preferably Account Engagement by Salesforce)
• Google Analytics and Google Tag Manager
• Adobe Creative Suite
• Google applications
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO and SEM tools (e.g., Google Ads, SEMrush)

ASSUMPTION: This role requires proficiency in a variety of digital marketing tools and platforms. The ideal candidate will have experience working with CMS platforms, marketing automation platforms, and other relevant tools, as well as a strong understanding of how to use these tools to optimize digital marketing performance and drive results.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Quality
• Customer Focus
• Employee Development

Work Style:

• Collaborative and team-oriented
• Results-driven and goal-focused
• Adaptable and open to feedback
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do your personal values align with CentiMark's company values?
• Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
• How do you approach working collaboratively with team members who have different work styles or communication preferences than you?

ASSUMPTION: CentiMark values a strong cultural fit with their employees, emphasizing safety, integrity, quality, customer focus, and employee development. The ideal candidate will be able to demonstrate a strong alignment with these values and a commitment to fostering a positive and productive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic industry with frequent changes and updates
• Collaborating with remote team members or stakeholders
• Adapting to new tools, technologies, or processes as the company grows and evolves
• Balancing the need for creativity and innovation with the need for consistent, high-quality results

ASSUMPTION: This role presents several potential challenges, including managing multiple projects and deadlines, working in a fast-paced industry, and balancing creativity with consistency. The ideal candidate will be able to demonstrate strong project management skills, adaptability, and a commitment to delivering high-quality results under pressure.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Director role, with a focus on digital marketing strategies and execution
• Unlike other marketing roles, this position requires a strong background in B2B marketing and experience working with various digital channels
• Career paths for this role may include advancement to a senior marketing role or transition to a related field, such as digital marketing strategy or consulting

ASSUMPTION: This role is similar to other marketing management positions, but with a specific focus on digital marketing strategies and execution. The ideal candidate will have a strong background in B2B marketing and experience working with various digital channels to drive online traffic, engagement, and lead generation.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch
• Managing a team to create and implement a series of targeted email campaigns to improve open rates and click-through rates
• Collaborating with the sales team to create and optimize landing pages to drive conversions and generate leads
• Conducting a comprehensive audit of the company's digital presence and making data-driven recommendations to improve online visibility and engagement

ASSUMPTION: These sample projects demonstrate the variety of responsibilities and initiatives that a Digital Marketing Manager might undertake in this role. The ideal candidate will have experience working on similar projects and a proven track record of success in driving digital marketing performance and results.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its marketing employees?
• What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns, and how are they tracked and reported?
• How does the company approach A/B testing and optimization of digital marketing strategies?
• What are the most significant challenges facing the digital marketing team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the team, and the company's approach to digital marketing. The ideal candidate will be proactive, curious, and eager to learn about the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://centimark.applytojob.com/apply/2TaL06iXI8/Digital-Marketing-Manager
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research the company and industry to demonstrate your understanding and enthusiasm for the role
• Prepare questions to ask the interviewer about the company, team, or role to show your interest and initiative
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.