📌 Core Information
🔹 Job Title: Digital Marketing Manager - 6 month contract
🔹 Company: Blonyx
🔹 Location: Vancouver, BC, Canada
🔹 Job Type: Full-time, Contract
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Driving website traffic and conversion rate growth through data-driven strategies
- Collaborating with the marketing team to execute tests and implement improvements
- Leveraging SEO, GA4, email marketing (Klaviyo), and e-commerce (Shopify) tactics
- Analyzing data to identify opportunities and create a plan with the marketing team
ASSUMPTION: This role requires a strong understanding of digital marketing, with a focus on e-commerce and data analysis. The successful candidate will have experience in driving traffic and conversions through various channels and platforms.
📋 Key Responsibilities
✅ Analyze data from GA4, Shopify, Klaviyo, and other sources to identify opportunities and ideas
✅ Design and run tests to increase website traffic and conversions, including:
- Increasing traffic from social media
- Testing Shopify apps for upselling and cross-selling
- AB testing new landing pages
- Analyzing and improving current landing pages
- Running A/B tests on Klaviyo for improved conversion rate and click-through
- Creating event landing pages that drive conversion
- Capturing emails through creative methods
- Adjusting product pages and running tests to improve conversion rates
ASSUMPTION: The role involves a mix of data analysis, strategic planning, and hands-on execution. The candidate should be comfortable working with data and tools, as well as collaborating with the marketing team to implement changes.
🎯 Required Qualifications
Education: Degree in marketing, business, IT, or a related field
Experience: 5+ years of digital marketing experience or directly related experience
Required Skills:
- Proven experience in digital marketing, with a focus on e-commerce and data analysis
- Strong understanding of SEO, GA4, email marketing (Klaviyo), and e-commerce (Shopify) tactics
- Ability to analyze data and draw insights to inform decision-making
- Excellent communication and collaboration skills
Preferred Skills:
- Entrepreneurial tendencies and quick promotion history
- Outgoing and initiative-taking personality
- Passion for sports and athletic ambition
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a proven track record of driving traffic and conversions. They should be comfortable working with data and tools, as well as collaborating with a team to implement changes.
💰 Compensation & Benefits
Salary Range: $75,000+ per year (USD)
Benefits:
- Medical and dental coverage
- Flexible working environment
Working Hours: Full-time, with 2 days on-site requirement per week
ASSUMPTION: The salary range is based on the company's size and the experience level required for the role. Benefits are standard for a company of this size in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Health, Wellness & Fitness. Blonyx is a sports nutrition brand focused on helping athletes achieve their athletic ambitions through premium, science-backed products.
Company Size: Small (11-50 employees). Blonyx offers a flexible, collaborative working environment with a strong focus on continuous learning and team support.
Founded: 2011. Blonyx was founded with a mission to help as many people as possible achieve their athletic ambitions by providing high-quality sports nutrition products.
Company Description:
- Blonyx is committed to science, performance, and your athletic ambition
- The company strives to make the pursuit of athletic ambitions more productive, enjoyable, and rewarding
- Blonyx offers sports nutrition products that either directly improve performance or help prime the body to perform at its best
Company Specialties:
- Sports nutrition
- Research and science
- Health and sports performance
Company Website: blonyx.com
ASSUMPTION: Blonyx is a growing company in the sports nutrition industry, with a strong focus on science and performance. The company offers a flexible, collaborative working environment with a focus on continuous learning and team support.
📊 Role Analysis
Career Level: Mid-level. The Digital Marketing Manager role requires a strong background in digital marketing, with a focus on e-commerce and data analysis.
Reporting Structure: The role reports directly to the hiring manager, Rowan Minnion.
Work Arrangement: Hybrid. The role requires 2 days on-site per week, with the remaining days worked remotely.
Growth Opportunities:
- Potential for contract renewal or full-time employment
- Opportunities to learn and grow within the marketing team
- Possibility to make a significant impact on the company's growth and success
ASSUMPTION: The Digital Marketing Manager role offers opportunities for growth and development within the marketing team. The successful candidate will have the chance to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Hybrid. The role requires 2 days on-site per week, with the remaining days worked remotely.
Office Location(s): North Vancouver, BC, Canada
Geographic Context:
- The role is based in North Vancouver, a city with a strong focus on outdoor activities and a vibrant sports community
- The office is located near public transportation, making it easily accessible
- The region offers a high quality of life, with access to nature, cultural attractions, and a diverse range of restaurants and shops
Work Schedule: Full-time, with 2 days on-site requirement per week
ASSUMPTION: The role offers a flexible work arrangement, with 2 days on-site per week. The location in North Vancouver provides easy access to public transportation and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the company founder
Key Assessment Areas:
- Digital marketing expertise and experience
- Data analysis and interpretation skills
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Include specific examples of your experience driving traffic and conversions
- Address the company's mission and values in your cover letter
- Prepare for behavioral and situational interview questions that focus on your digital marketing experience and problem-solving skills
ATS Keywords: Digital Marketing, E-commerce, SEO, GA4, Klaviyo, Shopify, Data Analysis, A/B Testing, Conversion Rate Optimization, Social Media Marketing, Customer Retention, Landing Page Optimization, Upselling, Cross-selling, Creative Thinking
ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's digital marketing expertise, data analysis skills, and cultural fit. The company is likely to use an Applicant Tracking System (ATS) to manage and review applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- GA4
- Shopify
- Klaviyo
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Data analysis tools (e.g., Google Analytics, Excel)
ASSUMPTION: The successful candidate will be comfortable using a range of digital marketing tools and technologies, including GA4, Shopify, Klaviyo, SEO tools, social media platforms, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Respect the Hustle: Work hard, execute, perform, be bold, make things happen
- Care: Care about the work you do, about your team, about the Blonyx brand, the pursuit of athletic ambition, and about the athletes we serve
- Be True to Your Word: Be integrous, respect others, do the right thing, practice honesty
- Own It: Own your work, your effort, your success, your part. Practice accountability and dependability
- Play as a Team: Support, share, contribute, coach, listen, understand, bond, and celebrate with noise - Because your success is everyone’s success
Work Style:
- Collaborative and supportive team environment
- Focus on continuous learning and improvement
- Flexible and adaptable to change
- Results-driven and data-informed decision-making
Self-Assessment Questions:
- Do you have a proven track record of driving traffic and conversions through digital marketing strategies?
- Are you comfortable working with data and tools to inform decision-making?
- Do you thrive in a collaborative, supportive team environment and enjoy learning from and teaching others?
- Are you passionate about sports and the pursuit of athletic ambition?
ASSUMPTION: Blonyx values a strong work ethic, collaboration, and a passion for sports and athletic ambition. The successful candidate will be able to demonstrate a strong fit with the company's values and work style.
⚠️ Potential Challenges
- Managing a 6-month contract with a focus on driving immediate results
- Balancing remote work and on-site requirements
- Working with a small marketing team and wearing multiple hats
- Keeping up with the latest trends and best practices in digital marketing
ASSUMPTION: The Digital Marketing Manager role presents several challenges, including the need to drive immediate results within a 6-month contract, balancing remote work and on-site requirements, and working with a small marketing team. The successful candidate will be able to manage these challenges effectively and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses specifically on driving website traffic and conversion rate growth through data-driven strategies
- Blonyx is a small, growing company in the sports nutrition industry, offering a unique opportunity to make a significant impact on the company's growth and success
- This role is a 6-month contract, with the potential for renewal or full-time employment
ASSUMPTION: The Digital Marketing Manager role at Blonyx is unique in its focus on driving website traffic and conversion rate growth through data-driven strategies. The role offers a unique opportunity to make a significant impact on the company's growth and success, with the potential for renewal or full-time employment.
📝 Sample Projects
- Analyzing GA4 data to identify opportunities for improving website traffic and conversion rates
- Designing and executing A/B tests on landing pages to improve conversion rates
- Collaborating with the marketing team to create and execute social media campaigns to drive traffic and engagement
ASSUMPTION: The Digital Marketing Manager role at Blonyx involves a range of projects focused on driving website traffic and conversion rate growth through data-driven strategies. The successful candidate will have experience in similar projects and be able to hit the ground running.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the biggest challenges facing the company in the next 6 months, and how can this role help address them?
- How does Blonyx support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Blonyx measure the success of its digital marketing efforts, and how will this role be evaluated?
ASSUMPTION: The Digital Marketing Manager role at Blonyx presents several opportunities for growth and development. The successful candidate will be proactive in asking questions and seeking to understand the company's priorities and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and a brief cover letter listing 3 reasons why you want to work for Blonyx through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare for phone or video screen and in-person or video interviews with the hiring manager and marketing team
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
