Digital Marketing Manager (6 Month FTC)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (6 Month FTC)

🔹 Company: Moonbug Entertainment

🔹 Location: London, Camden

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of digital marketing efforts
• Optimization of website performance and SEO strategies
• Improvement of customer engagement through CRM and email marketing
• Collaboration with cross-functional teams to support e-commerce initiatives

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Own and optimize all digital channels, with a strong focus on website performance and search engine visibility

✅ Ensure brand appears prominently and accurately in online searches across all major platforms

✅ Develop and execute SEO strategies using both traditional and AI-driven tools

✅ Monitor and correct brand information across third-party websites, listings, and online directories

✅ Oversee website development projects, updates, and technical maintenance

✅ Continuously improve user experience, functionality, and performance of the website

✅ Ensure mobile responsiveness and accessibility compliance

✅ Explore and make a recommendation on CRM systems to support personalized marketing and customer lifecycle strategies

✅ Create, distribute, and optimize newsletters with a focus on increasing open and click-through rates

✅ Conduct A/B testing and analyze performance to refine future campaigns

✅ Maintain compliance with data privacy regulations (e.g., GDPR, CAN-SPAM)

✅ Develop KPIs and track performance of all digital marketing initiatives

✅ Produce regular reports on website traffic, SEO, email campaigns, and conversion metrics

✅ Use analytics and testing to identify trends, insights, and areas for improvement

✅ Collaborate with sales and product teams to support e-commerce initiatives

✅ Optimize online purchasing journeys and conversion funnels

ASSUMPTION: This role requires strong analytical skills and the ability to work effectively with various teams to drive results.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Media, Communications, or related field

Experience: 5+ years of experience in digital marketing, with a focus on website management, SEO, CRM, and analytics

Required Skills:

• Strong knowledge of SEO best practices and emerging trends in AI and search
• Familiarity with Google Analytics, Google Search Console, and A/B testing platforms
• Understanding of e-commerce platforms and customer purchase behaviors
• Working knowledge of data privacy laws and their impact on digital marketing strategies
• Excellent communication, project management, and analytical skills
• Experience with AI tools for marketing and SEO
• Background in UX/UI principles. HTML/CSS knowledge is a plus
• Previous experience working with cross-functional teams including sales, IT, and product development

Preferred Skills:

• Experience with web platforms (e.g., WordPress, Shopify)
• Experience with email marketing tools (e.g., Mailchimp, Klaviyo)
• Experience with CRM systems

ASSUMPTION: Candidates with experience in the entertainment industry or working with kids' content may have an advantage.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (pro-rated for 6-month contract)

Benefits:

• Free Private Healthcare
• Enhanced Maternity and Paternity leave
• Matched 5% pension scheme
• Free yoga/fitness wellbeing classes
• Free weekly lunch
• Friday drinks @ 4pm

Working Hours: Full-time, 9:00 AM - 5:30 PM, Monday - Friday

ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Manager role in London with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production, specifically kids' entertainment

Company Size: 501-1,000 employees

Founded: 2018

Company Description:

• Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn, and grow
• Behind some of the biggest kids' entertainment brands in the world, including CoComelon and Blippi
• Content available on more than 150 platforms globally, including Netflix, Disney+, BBC iPlayer, and YouTube Kids

Company Specialties:

• Digital-first kids' entertainment
• Content creation, distribution, and licensing
• Global expansion and partnerships

Company Website: moonbug.com

ASSUMPTION: Moonbug's focus on kids' entertainment and global reach provide unique opportunities for marketing professionals.

📊 Role Analysis

Career Level: Mid-level to senior, depending on experience

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Full-time, on-site in Camden, London

Growth Opportunities:

• Potential for contract extension or permanent role
• Opportunities to work on high-profile kids' entertainment brands
• Possibility to gain experience in a global entertainment company

ASSUMPTION: This role offers growth opportunities both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: Modern, creative workspace in Camden, London

Office Location(s): 100-110 Euston Road, London NW1 2EQ, UK

Geographic Context:

• Camden is a vibrant, multicultural neighborhood in North West London
• Close to Euston Station, with easy access to public transportation
• Surrounded by shops, restaurants, and entertainment options

Work Schedule: Monday - Friday, 9:00 AM - 5:30 PM, with a 30-minute lunch break

ASSUMPTION: The office location and work schedule provide a convenient and engaging work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• SEO knowledge and experience
• CRM and email marketing skills
• Analytical and problem-solving abilities
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in digital marketing, SEO, and CRM
• Demonstrate understanding of the kids' entertainment industry and Moonbug's brands
• Showcase strong analytical and problem-solving skills through examples
• Tailor your resume and cover letter to emphasize your fit for this role and company

ATS Keywords: Digital Marketing, SEO, CRM, Analytics, E-commerce, Email Marketing, Website Management, Data Privacy, Project Management, Communication, UX/UI, AI Tools, Cross-Functional Collaboration

ASSUMPTION: The application process may vary, but typically involves several interviews to assess technical skills and cultural fit.

🛠️ Tools & Technologies

• Google Analytics, Google Search Console, A/B testing platforms
• Email marketing tools (e.g., Mailchimp, Klaviyo)
• CRM systems (e.g., Salesforce, HubSpot)
• AI tools for marketing and SEO (e.g., BrightEdge, Albert)
• Web platforms (e.g., WordPress, Shopify)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the organization.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Integrity and accountability
• Passion for kids' entertainment

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and inclusive
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends in digital marketing and SEO?
• Can you provide an example of a successful CRM implementation or email marketing campaign you've led?
• How do you approach working with cross-functional teams to achieve common goals?

ASSUMPTION: Moonbug values candidates who are passionate about kids' entertainment, creative, collaborative, and results-driven.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the fast-paced nature of the digital marketing industry
• Working with a diverse range of stakeholders, including internal teams and external partners
• Adapting to the unique requirements of the kids' entertainment industry

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• This role focuses more on digital marketing and SEO than traditional marketing roles
• Unlike some marketing roles, this position requires a strong understanding of e-commerce and conversion optimization
• Compared to other digital marketing roles, this position offers the opportunity to work on high-profile kids' entertainment brands

ASSUMPTION: This role offers a unique blend of digital marketing, SEO, and e-commerce responsibilities within the kids' entertainment industry.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for a new kids' entertainment brand launch
• Implementing a new CRM system to improve customer engagement and data management
• Optimizing the checkout process on an e-commerce platform to increase conversion rates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Digital Marketing Manager may undertake.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the digital marketing team currently, and how can this role address them?
• How does Moonbug approach collaboration and communication between marketing and other departments, such as sales and product development?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does Moonbug ensure its content and marketing efforts remain engaging, relevant, and safe for its young audience?
• What is the company's approach to data privacy and compliance in its digital marketing efforts?

ASSUMPTION: These questions help assess the role's responsibilities, the company culture, and the opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past digital marketing, SEO, and CRM projects and their outcomes
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.