📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Informa Group Plc.
🔹 Location: Boca Raton, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: Mid-level
🔹 Remote Status: On-site (Chicago, IL Office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEO strategies to drive organic traffic and audience growth
- Managing email marketing and automations to optimize performance and engagement
- Collaborating with brand marketing leads to enhance digital marketing efforts
- Analyzing key performance metrics to provide data-driven insights and recommendations
- Ensuring the marketing technology ecosystem supports lead generation and audience development goals
ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to collaborate effectively with various teams.
📋 Key Responsibilities
✅ Oversee and implement SEO strategies to drive organic traffic and audience growth
✅ Manage Salesforce and Salesforce Marketing Cloud automations to optimize email performance and audience engagement
✅ Work closely with brand teams to grow and nurture the audience database
✅ Track and analyze key performance metrics using Google Analytics and other Martech tools to provide data-backed insights and recommendations
✅ Ensure the marketing technology ecosystem is running efficiently and supporting lead generation and audience development goals
✅ Partner with brand marketing leads to enhance digital marketing efforts, provide strategic insights, and optimize campaigns
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Mid-level experience in digital marketing, with a strong focus on SEO, email automation, and analytics
Required Skills:
- Expertise in SEO, Google Analytics, and Salesforce Marketing Cloud (or equivalent automation tools)
- Analytical mindset, with the ability to analyze marketing data and translate insights into actionable strategies
- Creative thinker, with a knack for problem-solving, optimizing digital strategies, and driving engagement
- Strong communicator and team player, able to collaborate with multiple stakeholders and align efforts across brands
- Willingness to learn and adapt, open to evolving marketing trends and emerging technologies
Preferred Skills:
- Experience with additional Martech tools and platforms
- Familiarity with the healthcare or medical industry
ASSUMPTION: Candidates with a proven track record in digital marketing, strong analytical skills, and excellent communication abilities will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,500 - $100,000 per year (based on experience)
Benefits:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
ASSUMPTION: Informa offers a competitive salary range and an extensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. They serve specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
Company Size: Informa has over 10,000 employees across 30 countries, providing a large and diverse work environment.
Founded: Informa was founded in 1998 and has since grown into a global leader in its industry.
Company Description:
- Informa champions specialists working in academic and business-to-business markets
- They connect people with knowledge to help them learn more, know more, and do more
- Informa serves various specialist markets, including Pharma, Medical, and Biotech, Tech, Natural Products, Beauty & Aesthetics, Finance, Research, and Advanced Learning
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa's extensive experience and global presence make it an attractive employer for professionals seeking international exposure and career growth opportunities.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Digital Marketing Manager reports directly to the VP, Marketing and Operations and collaborates with brand marketing leads across various teams.
Work Arrangement: This role is based in the Chicago, IL office, with the opportunity for flexible working arrangements.
Growth Opportunities:
- Potential internal job moves and career progression within Informa's diverse business units
- Broad exposure to various marketing channels and industries
- Access to training and learning opportunities through LinkedIn Learning and other resources
ASSUMPTION: This role offers ample opportunities for professional growth and development within a large, international organization.
🌍 Location & Work Environment
Office Type: Informa's offices are modern, collaborative workspaces that foster innovation and creativity.
Office Location(s): 1801 North Military Trail, Boca Raton, FL 33431, USA (primary location for this role), with additional offices worldwide
Geographic Context:
- Boca Raton is located in South Florida, offering a subtropical climate and a mix of urban and coastal living
- The area is home to a diverse range of industries, including technology, healthcare, and finance
- Boca Raton is approximately 45 minutes north of Miami, providing easy access to international airports and cultural attractions
Work Schedule: The standard workweek is Monday through Friday, with the opportunity for flexible hours and remote work arrangements.
ASSUMPTION: Informa's work environment encourages collaboration, innovation, and work-life balance, with flexible arrangements available to support employees' needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and relevant team members
- Background check and reference checks
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical mindset and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Informa's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare examples of your SEO strategies, email marketing campaigns, and data analysis projects
- Research Informa's business units and specialties to demonstrate your understanding of the organization
- Practice common digital marketing interview questions and brush up on your technical skills
ATS Keywords: SEO, email marketing, automation, analytics, reporting, Martech, digital marketing, data-driven, strategy, collaboration, optimization, engagement, audience growth, organic traffic
ASSUMPTION: Informa's application process focuses on assessing candidates' technical skills, problem-solving abilities, and cultural fit for the role and organization.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, SEMrush, Ahrefs, Moz
- Email marketing platforms: Salesforce Marketing Cloud, Mailchimp, Constant Contact
- Analytics tools: Google Analytics, Adobe Analytics, Mixpanel
- Martech platforms: HubSpot, Marketo, Pardot
- Project management tools: Asana, Trello, Jira
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: putting customers at the heart of everything we do
- Expert: leveraging our deep knowledge and expertise to deliver outstanding results
- Inclusive: fostering an inclusive culture where everyone can bring their authentic selves to work
- Agile: embracing change and continuous improvement
- Collaborative: working together to achieve our shared goals
Work Style:
- Data-driven: making informed decisions based on data and insights
- Creative: approaching challenges with innovative and outside-the-box thinking
- Adaptable: embracing change and continuous learning
- Collaborative: working effectively with diverse teams and stakeholders
- Results-oriented: focusing on achieving measurable outcomes and driving impact
Self-Assessment Questions:
- Do you align with Informa's customer-centric approach and commitment to delivering outstanding results?
- Are you comfortable working in a fast-paced, dynamic environment that requires adaptability and continuous learning?
- Do you thrive in a collaborative work environment, and are you able to build effective relationships with diverse teams and stakeholders?
ASSUMPTION: Informa's culture values diversity, inclusion, and collaboration, seeking candidates who can thrive in a dynamic, international work environment.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with team members in other locations
- Managing multiple marketing channels and stakeholders can be challenging, requiring strong organizational skills and prioritization
- Keeping up with the latest digital marketing trends and technologies may require ongoing learning and development
- Working in a fast-paced, international organization may present unique cultural and time zone challenges
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on SEO and data analysis
- Informa's global presence and diverse business units offer unique opportunities for career growth and exposure to various industries
- This role may require more frequent collaboration with brand marketing leads and cross-functional teams than other digital marketing positions
ASSUMPTION: Understanding the unique aspects of this role and Informa's organization will help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and implementing an SEO strategy that increased organic traffic by 30% within six months
- Optimizing email marketing campaigns to improve open rates and click-through rates by 20% through A/B testing and automation
- Analyzing key performance metrics to identify trends and opportunities, and presenting data-driven recommendations to stakeholders
ASSUMPTION: These sample projects demonstrate the required skills and experience for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Informa support the professional development and growth of its digital marketing team members?
- What are the most significant challenges facing the digital marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Informa foster a culture of collaboration and innovation across its diverse business units?
- What are the key priorities for this role in the first 30-60-90 days, and how will my success be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and organization, and helps you assess the fit between your career goals and the opportunities available.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on SEO, email marketing, and data analysis
- Prepare examples of your SEO strategies, email marketing campaigns, and data analysis projects to showcase your expertise
- Research Informa's business units and specialties to demonstrate your understanding of the organization and its unique value proposition
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
