📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Travel + Leisure Co.
🔹 Location: Orlando, Florida
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and partnering with various stakeholders to drive marketing initiatives
- Managing and executing marketing programs to maximize results and meet targeted KPIs
- Analyzing and reporting on program performance metrics to provide actionable business insights
- Collaborating with cross-functional teams and external partners to develop and implement marketing strategies
- Budget management and ensuring alignment with business needs and accounting partners
ASSUMPTION: This role requires a strong strategic mindset, excellent organizational skills, and the ability to work effectively across teams to achieve results.
📋 Key Responsibilities
✅ Develop and execute strategic marketing campaigns in collaboration with internal teams and external partners to drive customer engagement and enhance value
✅ Manage marketing projects to ensure deadlines and goals are met, including partner approval, legal submission/review, and IT/Security review
✅ Audit, analyze, monitor, and report on performance metric results to maximize key drivers/indicators and translate data into actionable business insights
✅ Manage day-to-day relationships with key internal and external partners, including outsourced projects and vendor management
✅ Provide accurate and timely communication and planning with all partners to assure alignment for marketing programs
✅ Develop departmental presentations and provide reports and feedback to senior leaders on direction and effects to key drivers
✅ Occasional travel throughout Orlando for business is required (less than 10%)
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree in a related field
Experience: 5+ years of marketing experience, including digital marketing, social media, direct mail, etc.
Required Skills:
- Proven experience leading marketing strategy to achieve goals
- Understanding of digital and social marketing landscape
- Experience working successfully across teams in a matrixed corporate environment
- Excellent verbal and written communication, with strong presentation skills
- Analytical mindset with the ability to use results to drive change
- Excellent organizational skills with the ability to consistently meet deadlines
- Proven ability to plan and manage budgets
Preferred Skills:
- Previous experience with a timeshare, hospitality, or online travel agency
- Experience managing vendor partnerships and/or direct reports
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results through strategic planning and execution are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the Orlando area)
Benefits:
- Medical, Dental, and Vision insurance
- Flexible spending accounts
- Life and accident coverage
- Disability insurance
- Paid time off, parental leave, and holidays (subject to position and tenure)
- 401k with employer match (subject to eligibility requirements)
- Legal and identity theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with occasional overtime as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Orlando area. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees
Founded: 1976 (as a part of Wyndham Hotels and Resorts, Travel + Leisure Co. was spun off in 2021)
Company Description:
- Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands.
- The company’s mission is to put the world on vacation by providing exceptional experiences for millions of travelers worldwide.
- Innovation and growth keep the work interesting and fun, with every day presenting a chance to learn something new and turn vacation inspiration into exceptional experiences.
Company Specialties:
- Vacation ownership and travel membership
- Lifestyle travel
- Hospitality and responsible tourism
Company Website: https://www.travelandleisureco.com
ASSUMPTION: Travel + Leisure Co. offers a dynamic and growing work environment with a focus on innovation, growth, and exceptional customer experiences.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth and advancement within the company
Reporting Structure: This role reports directly to the Senior Director of Marketing and works closely with various internal teams and external partners
Work Arrangement: On-site, with occasional travel throughout Orlando for business (less than 10%)
Growth Opportunities:
- Potential to advance to a senior-level marketing role within the company
- Opportunities to work on diverse marketing campaigns and projects
- Chance to gain experience working with global marketing teams and external partners
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the company and gain valuable experience working on diverse marketing campaigns and projects.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern and collaborative work environment
Office Location(s): 6277 Sea Harbor Dr, Orlando, Florida 32821, US
Geographic Context:
- Orlando is a major city in central Florida, known for its theme parks, hospitality industry, and diverse cultural scene
- The company’s headquarters is located in the Sea Harbor area, a bustling business district with easy access to shopping, dining, and entertainment options
- Orlando offers a subtropical climate with mild winters and hot, humid summers
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with occasional overtime as needed)
ASSUMPTION: The Orlando area offers a vibrant and dynamic work environment with a strong focus on the hospitality industry, providing ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the senior director of marketing and other team members
- Final interview with the senior vice president of marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic planning and execution skills
- Communication and presentation skills
- Analytical and problem-solving skills
- Budget management and project management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your strategic approach to marketing and provide examples of successful campaigns you’ve led
- Demonstrate your ability to work effectively across teams and manage multiple projects simultaneously
- Showcase your analytical mindset and ability to translate data into actionable business insights
ATS Keywords: Digital Marketing, Strategic Planning, Marketing Campaigns, Budget Management, Project Management, Cross-Functional Teams, External Partners, Performance Metrics, Actionable Business Insights
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic planning and execution skills, communication and presentation skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing, analytics, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting the world on vacation
- Innovation and growth
- Hospitality and responsible tourism
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated your ability to put the world on vacation through your marketing efforts?
- How have you driven innovation and growth in your previous marketing roles?
- How do you balance hospitality and responsible tourism in your marketing strategies?
ASSUMPTION: Cultural fit is essential for success in this role, with a strong focus on alignment with the company’s values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating effectively with cross-functional teams and external partners
- Adapting to a dynamic and fast-paced work environment
- Balancing the need for strategic planning with the need for quick decision-making and execution
ASSUMPTION: This role presents unique challenges that require strong organizational skills, excellent communication and collaboration skills, and the ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on strategic planning and collaboration with external partners to drive customer engagement and enhance value
- Industry-specific context: The hospitality industry is highly competitive, with a strong focus on customer experience and brand differentiation
- Career path comparison: This role offers significant growth opportunities, with the potential to advance to a senior-level marketing role within the company
ASSUMPTION: This role presents unique opportunities and challenges compared to related positions, with a strong focus on strategic planning, collaboration, and customer engagement in the competitive hospitality industry.
📝 Sample Projects
- Developing and executing a strategic marketing campaign to drive customer engagement and enhance value for a new product launch
- Analyzing and reporting on performance metric results to provide actionable business insights and optimize marketing spend
- Managing a team of external vendors to ensure efficient, cost-saving, and accurate messaging/branding for a marketing project
ASSUMPTION: These sample projects provide a snapshot of the types of marketing initiatives and responsibilities this role may involve, with a strong focus on strategic planning, execution, and optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into the company’s overall marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with other departments and external partners?
- How does the company support work-life balance and employee growth and development?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach innovation and staying ahead of industry trends in the marketing space?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the team, and the company culture, and demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you’ve led and be ready to discuss your strategic approach to marketing
- Demonstrate your ability to work effectively across teams and manage multiple projects simultaneously
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
