Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: ENVE Composites LLC

🔹 Location: Ogden, UT, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading growth across digital marketing channels
• Executing and optimizing campaigns across various platforms
• Managing paid advertising, email marketing, affiliate marketing, and SEO
• Analyzing campaign performance and driving data-informed decisions

ASSUMPTION: This role requires a strong background in digital marketing with a focus on performance metrics and channel optimization. The ideal candidate will have experience working with various marketing channels and tools.

📋 Key Responsibilities

✅ Execute and manage paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads

✅ Develop and execute a comprehensive email marketing strategy for ENVE’s DTC, Industry Pro, and B2B audiences

✅ Oversee affiliate marketing initiatives, optimizing partnerships for customer acquisition and revenue growth

✅ Implement SEO improvements to enhance organic visibility and website traffic

✅ Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and Shopify reports

✅ Work collaboratively with the creative team to ensure brand consistency across digital channels

ASSUMPTION: This role requires a high level of organization and attention to detail, as the Digital Marketing Manager will be responsible for managing multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or related field

Experience: 5+ years of experience working in digital marketing, paid media management, and eCommerce growth strategies

Required Skills:

• Strong proficiency in Meta Ads, Google Ads, Google Analytics, and email marketing platforms (Klaviyo preferred)
• Experience with SEO best practices, email campaign development, and affiliate marketing platforms
• Proficiency with Microsoft Office Suite applications
• Ability to use a computer/tablet/keyboard
• Ability to read, write, and speak English

Preferred Skills:

• Experience working with Shopify or similar eCommerce platforms
• Familiarity with the cycling or outdoor industry

ASSUMPTION: While experience with the cycling or outdoor industry is not required, it may be beneficial for the candidate to have an understanding of the target audience and industry trends.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the Ogden, UT area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on ENVE products

Working Hours: 9/80 schedule (Monday - Thursday: 7:30 AM - 5:30 PM, Friday: 7:30 AM - 12:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits information is based on typical benefits packages for companies of similar size in the Ogden, UT area.

📌 Applicant Insights

🔍 Company Context

Industry: ENVE Composites LLC operates in the Sporting Goods industry, specializing in the design and manufacture of carbon fiber wheels and component systems for mountain and road bikes.

Company Size: ENVE Composites LLC has 51-200 employees, which means the company is mid-sized and offers opportunities for collaboration and growth.

Founded: ENVE Composites LLC was founded in 2007 and is headquartered in Ogden, UT.

Company Description:

• ENVE Composites designs and hand builds carbon wheels and component systems for mountain and road bikes
• The company is committed to investing in the rider and customer experience, as well as innovating and refining its products
• ENVE Composites is focused on creating systems that are the lightest, strongest, and most durable in the industry

Company Specialties:

• Carbon Fiber Manufacturing
• Composites Design and Engineering
• US Manufacturing
• Aerodynamics

Company Website: http://www.enve.com

ASSUMPTION: ENVE Composites LLC is a well-established company in the cycling industry, with a strong focus on innovation and quality.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 5-10 years of experience in digital marketing.

Reporting Structure: The Digital Marketing Manager will report directly to the Director of Marketing.

Work Arrangement: This is an on-site position with a 9/80 schedule, requiring regular onsite attendance and occasional evening and weekend work as job duties demand.

Growth Opportunities:

• Potential to grow within the marketing department as the company expands
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Chance to work with cutting-edge technology and innovative products in the cycling industry

ASSUMPTION: ENVE Composites LLC offers growth opportunities for employees who demonstrate strong performance and a commitment to the company's mission.

🌍 Location & Work Environment

Office Type: ENVE Composites LLC has a professional office environment, with standard office equipment.

Office Location(s): 508 W Stockman Way, Ogden, UT 84401, United States

Geographic Context:

• Ogden, UT is located in the northern part of the state, approximately 40 miles north of Salt Lake City
• The area offers a mix of urban and outdoor recreational opportunities, with easy access to mountains, parks, and trails
• The cost of living in Ogden is generally lower than in other major metropolitan areas in the United States

Work Schedule: The work schedule for this position is a 9/80 schedule, with employees working four 9-hour days and one 8-hour day each week.

ASSUMPTION: The work environment at ENVE Composites LLC is collaborative and innovative, with a strong focus on quality and customer satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Director of Marketing

Key Assessment Areas:

• Digital marketing expertise and experience
• Campaign management and optimization skills
• Analytical and data-driven approach to marketing
• Collaboration and communication skills

Application Tips:

• Highlight your experience with digital marketing campaigns and tools in your resume
• Tailor your cover letter to demonstrate your understanding of ENVE Composites LLC and the cycling industry
• Prepare examples of your past marketing campaigns and their results to discuss during the interview

ATS Keywords: Digital Marketing, Paid Advertising, Email Marketing, Affiliate Marketing, SEO, Google Analytics, Meta Ads, Shopify, Campaign Optimization, Data Analysis, Collaboration, Creativity, Time Management, Attention to Detail, Self-Motivation, Multitasking

ASSUMPTION: The interview process at ENVE Composites LLC is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Meta Ads (Facebook & Instagram)
• Google Ads
• Google Analytics
• Klaviyo (email marketing platform)
• Shopify (eCommerce platform)
• Microsoft Office Suite

ASSUMPTION: The Digital Marketing Manager will be expected to have proficiency in the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Invested: Putting the rider and customer first
• Innovative: Constantly developing and refining products
• Simple: Achieving functional simplicity in designs
• Focused: Balancing passion and business savvy
• Passionate: Loving what you do and creating a better riding experience

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve common goals
• Data-driven: Making decisions based on performance metrics and analytics
• Adaptable: Being open to change and willing to learn new tools and strategies
• Creative: Approaching marketing campaigns with a unique and innovative perspective

Self-Assessment Questions:

• Do you have a strong commitment to customer satisfaction and a passion for creating a better riding experience?
• Are you comfortable working in a collaborative environment and managing multiple campaigns simultaneously?
• Do you have a creative mindset and the ability to craft compelling ad copy, visuals, and campaign strategies?

ASSUMPTION: ENVE Composites LLC values employees who are passionate about cycling, committed to customer satisfaction, and able to work collaboratively in a dynamic and innovative environment.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting deadlines
• Adapting to changes in marketing trends and technologies
• Balancing the demands of various stakeholders, including customers, management, and cross-functional teams
• Occasional evening and weekend work as job duties demand

ASSUMPTION: The Digital Marketing Manager will face challenges related to time management, adaptability, and balancing the needs of various stakeholders. Successful candidates will be able to prioritize tasks, meet deadlines, and adapt to changes in the marketing landscape.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position has a strong focus on performance metrics and channel optimization
• ENVE Composites LLC is a mid-sized company in the cycling industry, offering opportunities for collaboration and growth
• This role may provide opportunities for career advancement as the company expands and grows

ASSUMPTION: This role is unique in its focus on performance metrics and channel optimization, and offers opportunities for growth and collaboration in a mid-sized company in the cycling industry.

📝 Sample Projects

• Developing and executing a comprehensive email marketing strategy for ENVE’s DTC, Industry Pro, and B2B audiences
• Optimizing affiliate marketing partnerships for customer acquisition and revenue growth
• Implementing SEO improvements to enhance organic visibility and website traffic

ASSUMPTION: These sample projects are representative of the types of initiatives the Digital Marketing Manager will be responsible for, and demonstrate the need for a strong background in digital marketing and campaign management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does ENVE Composites LLC support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does ENVE Composites LLC foster a culture of innovation and creativity in its marketing efforts?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to fit into the company's culture and contribute to its mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Prepare examples of your past marketing campaigns and their results to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.