Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Weekday AI

🔹 Location: Navi Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leadership and management of a multidisciplinary digital marketing team
• Overseeing campaign tasks and timelines across multiple client accounts
• Strategic planning and execution of digital marketing campaigns
• Client communication and satisfaction
• Performance tracking and reporting

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong leadership skills to manage a diverse team and deliver successful campaigns.

📋 Key Responsibilities

✅ Lead and manage a multidisciplinary team including graphic designers, video editors, SEO experts, and social media professionals.

✅ Oversee and coordinate campaign tasks and timelines across multiple client accounts, ensuring efficient execution and delivery.

✅ Serve as the main point of contact between internal teams and clients—facilitating smooth communication, timely feedback, and accurate requirement gathering.

✅ Track and report deliverables and KPIs on a monthly basis, ensuring alignment with client goals and campaign objectives.

✅ Conduct regular performance reviews within the team; take necessary steps to improve productivity and replace underperforming members when needed.

✅ Take complete ownership of project outcomes, ensuring client satisfaction and consistent campaign success.

✅ Contribute strategic insights and data-backed recommendations to enhance digital marketing effectiveness across platforms.

✅ Drive recruitment, team capacity planning, and process improvements to support business growth and operational excellence.

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on campaign execution, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: A minimum of 5 years of proven experience in digital marketing, with at least 2 years in a management role

Required Skills:

• Proven success in managing and delivering results-driven digital marketing campaigns
• Strong leadership capabilities with experience in mentoring and developing diverse marketing teams
• Excellent verbal and written communication skills for effective client management
• Solid knowledge across key digital domains—SEO, content marketing, social media, paid media, and creative development
• Highly organized with strong project planning and documentation skills

Preferred Skills:

• Proficiency in project management platforms (e.g., Trello, Asana, ClickUp, etc.)
• Familiarity with communication and video conferencing tools (e.g., Slack, Zoom, Teams)
• Experience with data analytics and KPI reporting tools
• Proficiency in documentation and presentation tools (e.g., Google Workspace, Microsoft Office)

ASSUMPTION: Candidates should have a strong background in digital marketing and proven leadership skills to excel in this role.

💰 Compensation & Benefits

Salary Range: INR 5,00,000 - 8,50,000 per annum (AI-estimated based on experience level and market standards)

Benefits:

• Health insurance
• Retirement plans
• Employee stock options
• Flexible work hours

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on market standards for a digital marketing manager role with 5-10 years of experience in the Indian market.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2022 (Relatively new, growing startup)

Company Description:

• Weekday AI is a YC-backed recruitment startup that curates top jobs from premium YC and VC-backed startups
• The company focuses on hand-curated job listings, ensuring high-quality opportunities for job seekers
• Weekday AI offers a unique platform for connecting with innovative and growing tech companies

Company Specialties:

• Recruitment and job curation
• Connecting job seekers with premium startups
• Providing a platform for top tech jobs

Company Website: http://jobs.weekday.works

ASSUMPTION: Weekday AI is a growing startup with a focus on curating top jobs for job seekers, providing an excellent opportunity for candidates to join a dynamic and innovative company.

📊 Role Analysis

Career Level: Mid-level to Senior-level management role

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing or a similar role

Work Arrangement: On-site, full-time with flexible work arrangements

Growth Opportunities:

• Potential career progression to a Director or Head of Marketing role
• Opportunities to lead and grow the digital marketing team
• Chance to work with a diverse range of clients and industries

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance their career in digital marketing and leadership.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and teamwork

Office Location(s): Navi Mumbai, Maharashtra, India

Geographic Context:

• Navi Mumbai is a well-connected and rapidly growing urban area in the Mumbai Metropolitan Region
• The city offers a mix of urban and suburban living, with easy access to major business hubs and entertainment options
• Navi Mumbai is known for its cleanliness, greenery, and well-planned infrastructure

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including remote work options

ASSUMPTION: The work environment at Weekday AI is collaborative and dynamic, with a focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with key stakeholders

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership skills and team management capabilities
• Communication and client management skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful digital marketing campaigns you've led or contributed to

ATS Keywords: Digital Marketing, Campaign Management, Team Leadership, Client Communication, KPI Tracking, Project Management, Social Media Marketing, SEO, Content Production

ASSUMPTION: The application process at Weekday AI is competitive, and candidates should be prepared to demonstrate their digital marketing expertise and leadership skills throughout the interview process.

🛠️ Tools & Technologies

• Project management platforms (e.g., Trello, Asana, ClickUp, etc.)
• Communication and video conferencing tools (e.g., Slack, Zoom, Teams)
• Data analytics and KPI reporting tools
• Documentation and presentation tools (e.g., Google Workspace, Microsoft Office)

ASSUMPTION: Candidates should be comfortable using a range of digital marketing tools and platforms to effectively manage campaigns and teams.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach

Work Style:

• Dynamic and fast-paced environment
• Focus on results and delivery
• Open and transparent communication

Self-Assessment Questions:

• How do you stay updated with the latest trends and best practices in digital marketing?
• Can you provide an example of a time when you had to manage a difficult client or team member, and how you handled the situation?
• How do you prioritize and manage multiple projects and deadlines simultaneously?

ASSUMPTION: Candidates should be comfortable working in a dynamic and collaborative environment, with a focus on innovation and continuous learning.

⚠️ Potential Challenges

• Managing a diverse team with varying skill levels and backgrounds
• Balancing multiple client projects and deadlines
• Adapting to the fast-paced and ever-changing digital marketing landscape
• Working in a startup environment with limited resources and infrastructure

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and strategic thinking to overcome.

📈 Similar Roles Comparison

• Compared to other digital marketing manager roles, this position offers a unique opportunity to work with a diverse range of clients and industries
• Weekday AI's focus on curating top jobs provides access to premium startups and innovative companies
• Career progression opportunities may vary depending on the company's growth and expansion plans

ASSUMPTION: This role offers a unique combination of challenges, opportunities, and benefits that set it apart from other digital marketing manager positions.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch
• Managing a team to create and implement a targeted social media campaign for a client
• Conducting keyword research and on-page SEO optimization for a client's website to improve organic traffic

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the digital marketing manager role at Weekday AI.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into that strategy?
• How does Weekday AI support the professional development and growth of its employees?
• Can you provide an example of a time when the company faced a significant challenge, and how it was addressed?
• What is the expected timeline for ramping up and taking full ownership of this role?
• How does Weekday AI foster a collaborative and innovative work environment?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, growth plans, and support for employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your digital marketing experience and achievements
• Write a compelling cover letter that demonstrates your understanding of the role and company
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Follow up with the hiring manager within a week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.