📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Explorium
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Leading global paid acquisition strategy across multiple platforms
- Planning, executing, and optimizing campaigns from ad click to purchase
- Managing and improving ROI through data-driven decisions
- Collaborating with cross-functional teams to drive growth
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Plan, execute, and optimize campaigns across Google Search, LinkedIn, Reddit, and more
✅ Own the full conversion journey—from ad click to purchase
✅ Build and manage landing pages and campaign assets
✅ Analyze performance, improve ROI, and deliver clear reporting
✅ Set up and maintain tracking infrastructure (GTM, UTM, GA4)
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of hands-on experience managing paid digital marketing campaigns
Required Skills:
- Proven ability to manage and optimize multi-platform campaigns
- Strong analytical skills and experience interpreting marketing data
- High-level written and verbal communication skills in English
- Strong organizational and project management abilities
Preferred Skills:
- Experience in B2B SaaS marketing
- Familiarity with CRM and marketing automation platforms like HubSpot and Salesforce
- Hands-on experience with WordPress, especially for landing page creation or optimization
ASSUMPTION: While not explicitly stated, proficiency in Google Analytics and other marketing analytics tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically $70,000 - $120,000 per year, depending on experience and qualifications. This is based on industry standards for a Digital Marketing Manager role in Tel Aviv.
Benefits:
- Health, dental, and vision insurance
- 401(k) or similar retirement plan
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time position with standard business hours, but may require occasional flexibility to support global campaigns.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary based on individual candidate qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Explorium operates in the software development industry, specifically focusing on data science, machine learning, and data enrichment for AI agents.
Company Size: Explorium is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Explorium was founded in 2017 and has since grown to offer go-to-market data and infrastructure for AI agents.
Company Description:
- Explorium empowers businesses to build high-performance GTM agents with specialized data infrastructure
- The company's seamless API integrations and high-quality data drive faster agent development and better results
- Explorium delivers context-aware solutions, helping AI agents achieve human-level support
Company Specialties:
- Data science
- Machine learning
- Data enrichment
- Predictive models
- Data preparation
- Go-to-market strategies
- CRM enrichment
- Lead scoring
- Lead generation
- External data
- Contact data
- Data API
- Agent-ready data stack
Company Website: www.explorium.ai
ASSUMPTION: Explorium's focus on data-driven solutions and AI agents suggests a fast-paced, innovative work environment.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring proven experience in digital marketing and a strong foundation in data analysis.
Reporting Structure: The Digital Marketing Manager will likely report directly to the VP of Marketing or a similar role, with the opportunity to lead a team as the company grows.
Work Arrangement: This role is on-site in Tel Aviv, with remote work options available.
Growth Opportunities:
- As Explorium grows, there may be opportunities to lead a team or take on more strategic responsibilities
- The company's focus on innovation and AI agents presents opportunities to learn and grow in emerging technologies
- Explorium's global presence may offer international career opportunities in the future
ASSUMPTION: Given Explorium's growth trajectory, there may be opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Explorium's Tel Aviv office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Daniel Frisch Street, Tel Aviv-Yafo, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with a mix of urban and beachside living
- Tel Aviv is known for its dynamic startup scene and innovative culture
Work Schedule: Standard business hours with occasional flexibility to support global campaigns.
ASSUMPTION: The Tel Aviv office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- Technical interview to evaluate digital marketing skills and campaign management experience
- Final interview with the hiring manager or a panel to discuss the role and company fit
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Cultural fit and alignment with Explorium's values
Application Tips:
- Highlight specific campaign successes and the data-driven decisions that led to them
- Tailor your resume and cover letter to emphasize relevant skills and experiences
- Prepare questions that demonstrate your understanding of Explorium's business and the role's responsibilities
ATS Keywords: Digital Marketing, Paid Acquisition, Campaign Management, Google Search, LinkedIn, Reddit, Analytical Skills, Performance Marketing, Project Management, Communication Skills, Landing Page Optimization, Data Analysis, GTM, UTM, GA4, B2B SaaS Marketing, WordPress
ASSUMPTION: Explorium's hiring process is likely competitive, with a focus on finding the best fit for the company's culture and values.
🛠️ Tools & Technologies
- Google Ads (Search, Display, YouTube)
- LinkedIn Ads
- Reddit Ads
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- WordPress (for landing page creation and optimization)
- CRM and marketing automation platforms (e.g., HubSpot, Salesforce)
ASSUMPTION: The specific tools and technologies used may evolve as the company grows and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Data-driven decision making
- Customer-centricity
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable making data-driven decisions and optimizing campaigns?
- Do you enjoy collaborating with cross-functional teams to drive growth?
ASSUMPTION: Explorium values candidates who are adaptable, data-driven, and passionate about driving growth through innovative marketing strategies.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may be challenging
- Keeping up with the fast-paced, innovative work environment may require continuous learning and adaptation
- Balancing global campaigns and supporting multiple time zones may present scheduling challenges
- Working in a mid-sized company may require wearing multiple hats and taking on additional responsibilities as needed
ASSUMPTION: These challenges are inherent to the role and the company's growth stage, and successful candidates will be able to adapt and thrive in this dynamic environment.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Manager roles, this position places a stronger emphasis on data analysis and campaign optimization
- Explorium's focus on AI agents and data-driven solutions sets it apart from more traditional B2B SaaS marketing roles
- Career paths in this role may include advancing to a Senior Marketing Manager or Director of Marketing position, or transitioning into a more specialized marketing or data science role
ASSUMPTION: This role offers a unique blend of marketing and data science responsibilities, providing opportunities for growth and specialization within the company.
📝 Sample Projects
- Developing and executing a global paid acquisition strategy for a new AI agent product launch
- Optimizing campaign performance by analyzing data and adjusting targeting, bidding, and creative strategies
- Collaborating with the content team to create and optimize landing pages and campaign assets
- Implementing and managing tracking infrastructure (GTM, UTM, GA4) to monitor campaign performance and inform data-driven decisions
ASSUMPTION: These sample projects illustrate the hands-on, data-driven nature of the role and the opportunity to drive meaningful impact on the company's growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does Explorium support the professional development and growth of its employees?
- What is the company's approach to data privacy and ethical AI practices, and how does this role contribute to those efforts?
- How does the marketing team collaborate with other departments, such as sales and product, to drive growth and improve the customer experience?
ASSUMPTION: These questions demonstrate a thoughtful approach to the role and the company, and show that you are invested in understanding the broader context and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on campaign management, data analysis, and marketing strategy
- Prepare questions that demonstrate your understanding of the role and the company's mission
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
