📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: The Neato Company
🔹 Location: Las Vegas, Nevada, United States (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (preferably based in Las Vegas, NV, but strong remote candidates will be considered)
🚀 Job Overview
Key aspects of this role include:
- Leading the implementation of a comprehensive digital growth strategy across multiple channels
- Managing agency partners, freelancers, and contractors to execute strategies
- Developing and overseeing content marketing, UGC programs, organic social media, PR, and email marketing initiatives
- Analyzing performance data to optimize strategies and drive continuous improvement
ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing and a proven track record of leading multi-channel strategies. Experience in the pet care or consumer packaged goods industry is a plus.
📋 Key Responsibilities
✅ Own the implementation of the client's comprehensive digital marketing strategy across all channels
✅ Develop channel-specific strategies, goals, and KPIs aligned with business objectives
✅ Manage and mentor a team of agency partners, freelancers, and contractors
✅ Collaborate with Neato leadership and client stakeholders to ensure cohesive messaging and positioning
✅ Analyze performance data to optimize strategies and drive continuous improvement
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. Candidates should be comfortable working independently and in a collaborative environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
Experience: 5+ years of digital marketing experience, with at least 2 years in a management role
Required Skills:
- Proven experience leading multi-channel digital marketing strategies (content, social, UGC)
- Experience managing agency partners, contractors, and freelancers effectively
- Strong background in content marketing and SEO strategy implementation
- Track record of building successful UGC or influencer marketing programs
- Demonstrated success in organic social media growth and community building
Preferred Skills:
- Experience in the pet care or consumer packaged goods industry
- Background in e-commerce marketing and D2C strategy
- Established network of high-quality freelancers or agencies
- Hands-on experience with PR and earned media initiatives
- Understanding of email marketing best practices and automation
- Experience working in an agency or accelerator environment
- Experience with data analysis and marketing attribution modeling
ASSUMPTION: Candidates should have a well-rounded digital marketing background with a strong focus on strategy and execution. Experience in the pet care or consumer packaged goods industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year, based on experience
Benefits:
- Competitive salary range
- Performance-based bonus potential
- Comprehensive health, dental, and vision insurance
- Unlimited PTO policy
- Remote work flexibility (hybrid model)
- Professional development budget
- Opportunity to work with multiple brands and expand your portfolio
Working Hours: Full-time (40 hours per week), with some flexibility for remote workers
ASSUMPTION: The salary range provided is based on industry standards for a Digital Marketing Manager role with 5-10 years of experience. The benefits package is competitive and designed to attract top talent in the digital marketing field.
📌 Applicant Insights
🔍 Company Context
Industry: The Neato Company operates in the retail industry, specifically focusing on ecommerce and marketplace management for consumer brands.
Company Size: The Neato Company has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The Neato Company was founded in 2017 and has since grown to partner with top brands to conquer the ever-evolving world of online marketplaces.
Company Description:
- The Neato Company partners with top brands to conquer the ever-evolving world of online marketplaces, offering a powerful, all-in-one solution that fuels ecommerce growth.
- Their specialized team of experts takes a personalized approach, bringing the tools and expertise needed to keep your business thriving in the digital age.
- The company's mission is to enable consumer brands to command attention on Amazon and beyond.
Company Specialties:
- ecommerce
- Amazon
- Revenue growth
- Marketplace management
- Retail
- Brand protection
- Sponsored ads
- Content management
- Operations & logistics
Company Website: neato.com
ASSUMPTION: The Neato Company is a growing ecommerce accelerator that partners with established consumer brands to drive digital growth and transformation. Their focus on ecommerce and marketplace management makes this an exciting opportunity for digital marketing professionals looking to make an impact in the retail industry.
📊 Role Analysis
Career Level: This role is suitable for an experienced digital marketing professional looking to take on a management role or advance their career in digital marketing.
Reporting Structure: The Digital Marketing Manager will report directly to Neato's leadership team and collaborate closely with client stakeholders.
Work Arrangement: This role is hybrid, with a preference for the candidate to be based in Las Vegas, NV, but strong remote candidates will be considered. Some travel to client locations (approximately 1-2 times per quarter) and occasional visits to the Las Vegas office will be required, regardless of location.
Growth Opportunities:
- Working with multiple brands allows for diverse experience and the opportunity to expand your portfolio.
- The company's growth trajectory presents internal advancement opportunities as the team expands.
- Neato's focus on continuous learning and professional development provides opportunities for skill growth and career advancement.
ASSUMPTION: This role offers a unique opportunity for digital marketing professionals to lead the implementation of comprehensive digital growth strategies for established brands. The hybrid work arrangement and growth opportunities make this an attractive position for experienced candidates looking to take the next step in their career.
🌍 Location & Work Environment
Office Type: The Neato Company's headquarters is located in Las Vegas, NV, with a hybrid work arrangement that allows for remote work flexibility.
Office Location(s): 5385 Wynn Rd, Suite B, Las Vegas, NV 89118, US
Geographic Context:
- Las Vegas, NV, is a vibrant city with a growing tech industry and a diverse population.
- The city offers a mix of urban and outdoor activities, with easy access to nature and entertainment.
- Las Vegas has a desert climate, with hot summers and mild winters.
Work Schedule: Full-time (40 hours per week), with some flexibility for remote workers
ASSUMPTION: The hybrid work arrangement and Las Vegas location provide a unique blend of urban and remote work environments, allowing for a flexible and balanced work-life experience.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video call with the hiring manager
- In-depth interview with the Neato team
- Final interview with the client stakeholder
Key Assessment Areas:
- Digital marketing strategy and execution
- Team management and leadership
- Client management and communication
- Data analysis and performance optimization
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements.
- Prepare a brief overview of a multi-channel digital marketing initiative you've led from strategy through implementation, focusing on your approach to partner/vendor management and balancing strategic oversight with hands-on execution.
- Be prepared to discuss your experience with digital marketing trends and how you stay up-to-date in the field.
ATS Keywords: Digital Marketing, Content Marketing, Social Media, UGC, SEO, Email Marketing, Community Management, PR, Data Analysis, Team Leadership, Vendor Management, Ecommerce Strategy, Client Management, Growth Strategy, Performance Optimization, Marketing Trends
ASSUMPTION: The application process for this role is designed to assess the candidate's strategic thinking, leadership skills, and digital marketing expertise. Applicants should be prepared to discuss their experience with digital marketing trends and their ability to balance strategic oversight with hands-on execution.
🛠️ Tools & Technologies
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary depending on the specific needs of the role and the client.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
- Adaptable
Work Style:
- Strategic mindset with execution capabilities
- Channel expertise
- Team leadership
- Digital fluency
- Results orientation
- Client management
Self-Assessment Questions:
- How do you ensure consistent brand voice and messaging across all content platforms?
- Can you provide an example of a time when you had to manage a difficult client relationship, and how did you approach it?
- How do you stay up-to-date with emerging platforms and trends in the digital marketing landscape?
ASSUMPTION: The Neato Company values a customer-centric, innovative, and collaborative work environment. Candidates should be results-driven, adaptable, and comfortable working in a dynamic team setting.
⚠️ Potential Challenges
- Managing multiple agency partners and freelancers effectively may require strong project management and communication skills.
- Balancing strategic oversight with hands-on execution can be challenging, as the role requires both big-picture thinking and tactical implementation.
- Working with established brands may present unique challenges in terms of maintaining brand consistency and driving growth in a competitive market.
- The hybrid work arrangement may require additional flexibility and self-motivation for remote workers.
ASSUMPTION: The Digital Marketing Manager role presents unique challenges that require strong leadership, communication, and project management skills. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to balance strategic thinking with hands-on execution.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on digital marketing strategies and execution across multiple channels.
- This role requires a strong background in content marketing, social media, and UGC programs, as well as experience managing agency partners and freelancers.
- Career progression in this role may lead to opportunities in ecommerce strategy, client management, or leadership positions within the company or its partner brands.
ASSUMPTION: This role is unique in its focus on digital marketing strategy and execution for established consumer brands. Candidates should have a strong background in digital marketing and be comfortable working in a dynamic, fast-paced environment.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a pet care brand, including content marketing, social media, UGC programs, PR, and email marketing initiatives
- Managing a team of agency partners and freelancers to execute tactics and achieve KPIs across multiple channels
- Analyzing performance data to identify growth opportunities and optimize strategies for maximum ROI
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Digital Marketing Manager may be responsible for leading. Candidates should be prepared to discuss their experience with similar projects and how they approached them.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to working with client stakeholders and ensuring cohesive messaging and positioning?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a time when the company adapted to a significant market change or challenge, and how did you contribute to that process?
- How does the company measure the success of its digital marketing initiatives, and how do you ensure that your strategies align with those metrics?
- What opportunities are there for growth and advancement within the company, and how does the company support employees in pursuing those opportunities?
ASSUMPTION: The key questions listed are designed to help candidates better understand the company's culture, approach to digital marketing, and opportunities for growth and advancement. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume, cover letter, and a brief overview of a multi-channel digital marketing initiative you've led from strategy through implementation through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements, focusing on your approach to partner/vendor management and balancing strategic oversight with hands-on execution.
- Prepare for phone or video call interviews by researching the company and role, and practicing your responses to common digital marketing and leadership questions.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
- If selected for the final interview, be prepared to discuss your experience with digital marketing trends and how you stay up-to-date in the field.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
