Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Portcast

🔹 Location: Multiple locations (see below)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with multiple office locations)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO strategies to improve organic search visibility and drive qualified traffic.
• Running paid campaigns across various digital platforms to generate high-quality leads and build pipeline.
• Optimizing website and landing pages for conversion and campaign-specific experiences.
• Managing marketing automation and workflows in HubSpot to improve lead nurturing, segmentation, and scoring.
• Collaborating closely with content, sales, and product teams to align messaging and targeting.

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving measurable growth in customer acquisition.

📋 Key Responsibilities

✅ Plan and execute SEO strategies to improve organic search visibility, increase qualified traffic, and support long-term lead generation.

✅ Run paid campaigns across Google Ads, LinkedIn Ads, and other digital platforms to generate high-quality leads and build pipeline.

✅ Optimize website and landing pages for conversion and campaign-specific experiences.

✅ Manage marketing automation and workflows in HubSpot—lead scoring, segmentation, nurturing.

✅ Leverage analytics tools to track performance, identify insights, and continuously improve campaign effectiveness.

✅ Collaborate closely with content, sales, and product teams to align messaging and targeting.

ASSUMPTION: This role involves a mix of tactical execution and strategic planning, with a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing, Communications, Advertising, Computer Science, Engineering, or a related field.

Experience: 5+ years of experience in digital marketing for B2B SaaS or tech companies.

Required Skills:

• Hands-on expertise in SEO, SEM, paid social, and conversion optimization.
• Comfortable using HubSpot, GA4, and related analytics tools.
• Strategic and execution-oriented—able to take initiatives from concept to launch.
• Data-driven with a strong understanding of full-funnel metrics and marketing ROI.
• Proven experience in early-stage or high-growth startups managing multiple projects simultaneously.
• A self-starter mentality, with the ability to work autonomously to drive results.

Preferred Skills:

• Experience in the logistics and shipping industry.
• Fluency in multiple languages (English is required).

ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong background in SEO and SEM are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Manager role with 5-10 years of experience in Singapore, the estimated salary range is SGD 80,000 - 120,000 per year.

Benefits:

• Health insurance and other benefits packages.
• Opportunities for professional growth and development.
• Dynamic and innovative work environment.

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Portcast operates in the transportation, logistics, supply chain, and storage industry, focusing on predictive analytics and AI to improve global trade flows and supply chain resilience.

Company Size: Portcast is a venture-backed startup with 11-50 employees, offering a fast-paced, innovative environment with opportunities for growth and impact.

Founded: Portcast was founded in 2017 and is headquartered in Singapore, with additional offices in multiple locations across Asia, Europe, and North America.

Company Description:

• Portcast is a predictive analytics company that offers a fast-paced, innovative environment where employees are empowered to sell its AI product to C-level executives.
• The company is customer-obsessed and constantly works to provide its customers access to actionable and insightful data to build resilient supply chains.
• Portcast has attracted inbound leads from global industry leaders through word-of-mouth and marketing efforts, demonstrating its strong market position.

Company Specialties:

• Supply Chain
• Logistics
• and Software

Company Website: https://www.portcast.io

ASSUMPTION: Portcast's focus on predictive analytics and AI sets it apart in the logistics and shipping industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is an individual contributor (IC) position, reporting directly to the Marketing Director.

Reporting Structure: The Digital Marketing Manager will collaborate closely with content, sales, and product teams to align messaging and targeting.

Work Arrangement: This is an on-site position with multiple office locations, requiring flexibility to work in different time zones and collaborate with remote teams.

Growth Opportunities:

• As Portcast continues to grow, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or move into a management role.
• The company's focus on innovation and customer success provides ample opportunities for professional development and growth.

ASSUMPTION: The Digital Marketing Manager role offers a unique opportunity to drive customer acquisition and business growth in a dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Portcast has multiple office locations, with a mix of co-working spaces and dedicated offices.

Office Location(s): Singapore, Bangalore, Leiden, Oxford, Istanbul, Delhi, Kolkata, Manila, Kuala Lumpur, Hanoi, Hong Kong

Geographic Context:

• Singapore is a global hub for logistics and technology, offering a vibrant and multicultural work environment.
• Other office locations provide opportunities to work in diverse cultural settings and gain exposure to different markets.

Work Schedule: Standard office hours, with flexibility to work remotely or adjust hours as needed to accommodate different time zones.

ASSUMPTION: The diverse office locations and work arrangements at Portcast offer unique opportunities for candidates to work in different cultural settings and gain exposure to various markets.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR team to assess cultural fit and basic qualifications.
• In-depth interviews with the Marketing Director and other team members to discuss the role, responsibilities, and fit with the company's culture.
• Final round interviews with senior leadership to discuss career growth opportunities and next steps.

Key Assessment Areas:

• Digital marketing skills and experience, with a focus on SEO, SEM, and marketing automation.
• Data-driven decision-making and analytical skills.
• Cultural fit and alignment with Portcast's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Demonstrate your understanding of Portcast's business and the logistics industry by providing thoughtful and insightful responses to interview questions.
• Prepare examples of your past marketing campaigns and their outcomes to showcase your skills and achievements.

ATS Keywords: Digital Marketing, SEO, SEM, Paid Social, Conversion Optimization, HubSpot, GA4, Analytics, Lead Generation, Marketing Automation, Data-Driven, Project Management, B2B SaaS, Tech Companies, Self-Starter, Strategic Planning

ASSUMPTION: The interview process at Portcast is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company's dynamic and innovative environment.

🛠️ Tools & Technologies

• HubSpot
• GA4
• Google Ads
• LinkedIn Ads
• SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Search Console)

ASSUMPTION: The tools and technologies listed are essential for the Digital Marketing Manager role at Portcast, and candidates should have experience with or be willing to learn these platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed
• Innovative
• Dynamic

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Fast-paced and adaptable

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in digital marketing?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Portcast values candidates who are customer-obsessed, innovative, and dynamic, with a strong focus on collaboration, data-driven decision making, and adaptability in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple office locations and remote teams may require additional communication and coordination efforts.
• The fast-paced nature of the role may present challenges in balancing multiple projects and deadlines.
• Working in a startup environment may require flexibility and adaptability to changes in priorities and responsibilities.
• Candidates may face competition from other experienced digital marketing professionals in the region.

ASSUMPTION: The Digital Marketing Manager role at Portcast presents unique opportunities and challenges, requiring candidates to be adaptable, collaborative, and customer-focused in a dynamic and innovative environment.

📈 Similar Roles Comparison

• Compared to other digital marketing roles in B2B SaaS companies, this role places a stronger emphasis on SEO and marketing automation.
• Portcast's focus on predictive analytics and AI sets it apart from traditional logistics and shipping companies, offering unique opportunities for innovation and growth.
• Candidates with experience in the logistics and shipping industry may have an advantage in understanding Portcast's target audience and market trends.

ASSUMPTION: The Digital Marketing Manager role at Portcast offers a unique blend of digital marketing experience and industry-specific knowledge, with a focus on driving customer acquisition and business growth in a dynamic and innovative environment.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic search visibility and drive qualified traffic to Portcast's website.
• Launching and optimizing paid advertising campaigns on Google Ads and LinkedIn Ads to generate high-quality leads and build pipeline.
• Collaborating with the content team to create and optimize landing pages and other campaign-specific experiences to improve conversion rates.

ASSUMPTION: The Digital Marketing Manager role at Portcast involves a mix of strategic planning and tactical execution, with a strong focus on driving measurable growth in customer acquisition and business growth.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for expansion in the next 1-3 years?
• How does Portcast support the professional development and growth of its employees?
• Can you provide an example of a successful marketing campaign that Portcast has executed, and what made it successful?
• How does Portcast measure the success of its marketing efforts, and how do these metrics tie into the company's overall business goals?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Portcast's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Prepare examples of your past marketing campaigns and their outcomes to showcase your skills and achievements.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.