Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Exeon Analytics

🔹 Location: Zürich, Switzerland (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies
• Managing and optimizing the company website
• Driving SEO, SEM, and SEA initiatives
• Planning and running digital campaigns across various channels
• Collaborating with cross-functional teams to ensure consistent messaging

ASSUMPTION: This role requires a strategic mindset and a strong focus on data-driven marketing to succeed.

📋 Key Responsibilities

✅ Website Management: Maintain and evolve the company website to ensure top performance, excellent UX, and conversion optimization

✅ SEO / SEA / SEM: Own and execute strategies for organic and paid search to boost visibility and drive qualified traffic

✅ Target Account Strategy: Define and implement digital targeting approaches to engage high-value accounts (ABM)

✅ Social Media: Own and grow the company's presence on LinkedIn and other relevant platforms, including planning, content, and performance tracking

✅ Digital Campaigns: Plan and run paid and third-party campaigns that support the company's growth and brand objectives

✅ Performance Marketing: Optimize campaigns across channels based on performance data, A/B testing, and insights

✅ Funnel Ownership: Drive top and mid-funnel performance, ensuring effective lead generation and nurturing via HubSpot

✅ Collaboration: Align closely with partner marketing, product marketing, and event marketing to ensure consistent messaging and campaign impact

✅ Analytics & Reporting: Measure and report on digital performance using marketing tools and dashboards, and identify opportunities for continuous improvement

ASSUMPTION: This role requires a hands-on approach and a strong focus on data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in digital marketing, preferably in B2B tech or cybersecurity

Required Skills:

• Proven experience in performance marketing, SEO/SEA, and managing paid campaigns across digital platforms
• Skilled in working with HubSpot, marketing automation, Google Analytics, and other relevant digital marketing tools
• Hands-on experience with website management and optimization (e.g., WordPress)
• Excellent communication skills in English and German

Preferred Skills:

• A strategic mindset with a passion for data-driven marketing and continuous improvement
• A proactive, collaborative team player with strong ownership and drive

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record in driving results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: CHF 90,000 - 120,000 per year (Based on experience and market standards for digital marketing managers in Switzerland)

Benefits:

• Competitive salary
• Appealing benefits package
• Flexible working hours
• Remote work options

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on market standards for digital marketing managers in Switzerland. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Exeon Analytics operates in the computer and network security industry, focusing on protecting enterprise IT environments through AI-driven security analytics.

Company Size: Exeon Analytics has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Exeon Analytics was founded in 2016, with a history rooted in academic research at ETH Zurich.

Company Description:

• Exeon Analytics is a leading Swiss cybersecurity company, dedicated to protecting enterprise IT environments through AI-driven security analytics.
• The company's flagship product, ExeonTrace, is an award-winning Network Detection and Response (NDR) software that allows security teams to monitor all network operations, immediately detect cyberthreats, and effectively secure their digital assets.
• Exeon Analytics consists of an interdisciplinary team of data scientists, machine learning experts, white hat hackers, network security specialists, and business professionals.

Company Specialties:

• Network Detection and Response (NDR)
• Big data analytics
• SIEM alternative
• Machine learning
• Threat detection
• Network visibility
• Network monitoring
• SIEM
• Cyber Security
• OT Security
• IT Security
• APT
• Ransomware
• Cyber attacks
• and IDS

Company Website: exeon.com

ASSUMPTION: Exeon Analytics is a growing company with a strong focus on innovation and cutting-edge technology, providing an exciting environment for digital marketing professionals.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and collaborate closely with cross-functional teams, including product marketing, event marketing, and partner marketing.

Work Arrangement: This role offers flexible working hours and remote work options, providing a good work-life balance.

Growth Opportunities:

• As the company grows, there will be opportunities for the Digital Marketing Manager to take on more responsibilities and advance their career within the marketing department or the organization as a whole.
• The role offers the chance to work on a wide range of digital marketing initiatives, allowing the incumbent to develop new skills and gain experience in various areas.
• Exeon Analytics provides an open company culture that values and encourages diversity, teamwork, and a growth mindset, fostering an environment for personal growth and career development.

ASSUMPTION: The Digital Marketing Manager will have ample opportunities to grow both personally and professionally within this role and the organization.

🌍 Location & Work Environment

Office Type: Exeon Analytics has an office in Zürich, Switzerland, but this role is remote-friendly, allowing for flexible work arrangements.

Office Location(s): Grubenstrasse 12, Zürich, Zürich 8045, CH

Geographic Context:

• Zürich is the largest city in Switzerland and serves as the country's economic hub, providing ample opportunities for networking and professional growth.
• The city is known for its high quality of life, with a strong focus on work-life balance, cultural attractions, and outdoor activities.
• Zürich is easily accessible by public transportation, making it an ideal location for both local and remote employees.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The remote-friendly work environment at Exeon Analytics offers a good balance between work and personal life, allowing employees to maintain a healthy lifestyle while pursuing their professional goals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Head of Marketing
• On-site or virtual interview with the Marketing team
• Final interview with the CEO

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Hands-on experience with relevant tools and platforms
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Include specific examples of your past accomplishments and how they relate to the role's responsibilities
• Demonstrate your understanding of Exeon Analytics' products and services, and how you can contribute to their growth and success

ATS Keywords: Digital Marketing, SEO, SEM, SEA, Performance Marketing, HubSpot, Google Analytics, Website Management, Social Media, Data-Driven Marketing, Collaboration, Analytics, Reporting, A/B Testing, Lead Generation

ASSUMPTION: The application process at Exeon Analytics is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• WordPress
• SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Ads)
• Social media platforms (e.g., LinkedIn, Twitter)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The Digital Marketing Manager will be expected to have experience with and proficiency in using relevant digital marketing tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning
• Integrity

Work Style:

• Proactive and self-motivated
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in digital marketing?
• Can you provide an example of a time when you had to pivot your marketing strategy based on data or feedback?
• How do you approach collaboration and communication with cross-functional teams?

ASSUMPTION: Exeon Analytics values a strong cultural fit and looks for candidates who align with their core values and work style preferences.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• Exeon Analytics is a growing company, which may present challenges in terms of resources and infrastructure
• The role may require occasional travel for industry events and conferences
• The remote-friendly work environment may present challenges in terms of communication and collaboration

ASSUMPTION: The Digital Marketing Manager will need to be adaptable, organized, and effective at managing their time and priorities to succeed in this role.

📈 Similar Roles Comparison

• Compared to other digital marketing manager roles, this position places a stronger emphasis on SEO, SEA, and SEM initiatives, as well as website management
• Exeon Analytics operates in the cybersecurity industry, which may present unique challenges and opportunities compared to other B2B tech sectors
• This role offers a unique opportunity to work for a growing Swiss cybersecurity company, with potential for career growth and impact

ASSUMPTION: Candidates should consider their personal and professional goals, as well as their fit with the company's mission, values, and work environment, when comparing this role to other digital marketing manager positions.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic search rankings and drive targeted traffic to the company website
• Planning and running a targeted LinkedIn advertising campaign to engage high-value accounts and generate qualified leads
• Optimizing the company's website for conversion rate optimization, using A/B testing and data-driven insights

ASSUMPTION: The Digital Marketing Manager will have the opportunity to work on a wide range of projects, allowing them to develop new skills and gain experience in various areas of digital marketing.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for digital marketing and how this role fits into that strategy?
• How does the Marketing team collaborate with other departments, such as Product and Sales, to ensure consistent messaging and campaign impact?
• What are the biggest challenges facing the company's digital marketing efforts, and how can this role help address them?
• How does Exeon Analytics support the professional development and growth of its employees, particularly within the Marketing department?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, using the ATS keywords provided
• Prepare examples of your past accomplishments and how they relate to the role's responsibilities
• Demonstrate your understanding of Exeon Analytics' products and services, and how you can contribute to their growth and success
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.