📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Sun Chemical Corporation
🔹 Location: Cincinnati, Ohio, United States & Northlake, Illinois, United States
🔹 Job Type: On-site
🔹 Category: Chemical Manufacturing
🔹 Date Posted: 2025-04-16
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🔹 Travel Requirement: 10%
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global media plans
- Managing paid search programs to maximize ROI
- Collaborating with global marketing managers to create compelling content
- Ensuring social media strategy integrates with overall media plan
- Maintaining current, relevant marketing collateral and technical documentation
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and execute annual media plan aligned with business objectives across all regions and divisions
✅ Research and secure promotional opportunities with industry publications to showcase Sun Chemical products and services
✅ Manage paid search programs across Google and social platforms to maximize ROI
✅ Coordinate with Global Marketing Managers to create compelling content for media activities and email campaigns
✅ Ensure social media strategy integrates seamlessly with our overall media plan
✅ Collaborate on maintaining current, relevant marketing collateral and technical documentation
ASSUMPTION: The role requires a balance of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Management, or related field
Experience: 3-5 years of marketing experience
Required Skills:
- Advanced proficiency with MS Office suite (Word, Excel, PowerPoint)
- Demonstrated experience with Salesforce and Google Ads Manager
- Strong understanding of marketing principles and digital best practices
- Excellent written and verbal communication skills
- Proficiency with marketing software and analytics tools
- Outstanding project management abilities with attention to detail
- Creative problem-solving skills with a results-oriented mindset
Preferred Skills:
- Experience in the chemical manufacturing industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a solid foundation in digital marketing and be comfortable working in a global environment.
💰 Compensation & Benefits
Salary Range: $80,000 - $85,000 per year
Benefits:
- Merit Increases
- Paid Holidays
- Paid Time Off
- Medical, Dental, Vision Insurance
- Short and Long Term Disability Benefits
- 401(k) with Match
- Life Insurance
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is competitive for the industry and experience level. Benefits are comprehensive and include health insurance, retirement savings, and time off.
📌 Applicant Insights
🔍 Company Context
Industry: Sun Chemical is a leading producer of packaging and graphic solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries.
Company Size: Sun Chemical is a large company with over 10,000 employees worldwide, offering a structured and established work environment.
Founded: Sun Chemical was founded in 1898 and is a subsidiary of the DIC Group.
Company Description:
- Sun Chemical is a global leader in inks, coatings, pigments, and advanced materials.
- The company supports a diverse collection of global customers and is committed to promoting and developing sustainable solutions.
- Sun Chemical is headquartered in Parsippany, New Jersey, U.S.A.
Company Specialties:
- Printing Inks
- Coatings
- Pressroom Supplies
- Pigments
- Advanced Materials
- Color Management
- Packaging Solutions
- Polymers
- Liquid Compounds
- Solid Compounds
- Application Materials
Company Website: https://pgo.sunchemical.com/learnmore
ASSUMPTION: Sun Chemical offers a stable and established work environment with opportunities for growth and development within a global organization.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of experience in digital marketing.
Reporting Structure: The Digital Marketing Manager reports directly to the Global Marketing Director.
Work Arrangement: This is an on-site role with a 10% travel requirement.
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the global marketing team.
- Opportunities to expand skills and expertise in digital marketing and global business operations.
- Possibility to work on high-impact projects and initiatives that drive business growth.
ASSUMPTION: This role offers opportunities for career progression and skill development within a large, global organization.
🌍 Location & Work Environment
Office Type: Sun Chemical's offices are corporate environments with a professional and collaborative work culture.
Office Location(s): Cincinnati, Ohio, United States & Northlake, Illinois, United States
Geographic Context:
- Cincinnati, Ohio: A midwestern city with a rich history in manufacturing and a growing tech industry. It offers a lower cost of living compared to coastal cities.
- Northlake, Illinois: A suburb of Chicago with a diverse population and a mix of urban and rural environments. It offers easy access to the city's amenities and cultural attractions.
Work Schedule: Full-time, 40 hours per week, with a 10% travel requirement.
ASSUMPTION: Both locations offer a mix of urban and suburban environments with access to cultural attractions and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with hiring manager
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with Sun Chemical's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of Sun Chemical's business and industry trends in your application materials.
- Prepare examples of your digital marketing campaigns and their outcomes to discuss during the interview.
- Research Sun Chemical's company culture and values to ensure a strong fit.
ATS Keywords: Digital Marketing, Media Planning, Paid Search, Social Media, Content Creation, Project Management, Marketing Software, Analytics Tools, Salesforce, Google Ads Manager, Marketing Principles, Digital Best Practices
ASSUMPTION: The application process is thorough and competitive, with a focus on assessing digital marketing expertise and cultural fit.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Salesforce
- Google Ads Manager
- Marketing software and analytics tools
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies are standard for digital marketing roles and are widely used in the industry.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Innovation
- Collaboration
- Integrity
- Sustainability
Work Style:
- Results-driven and goal-oriented
- Strong project management skills
- Excellent communication and collaboration skills
- Adaptable and flexible in a dynamic work environment
Self-Assessment Questions:
- How have you demonstrated your ability to develop and execute strategic media plans in previous roles?
- Can you provide an example of a successful paid search campaign you've managed, and how you optimized it for ROI?
- How do you ensure that your social media strategy aligns with the overall media plan, and how have you measured its success?
ASSUMPTION: Sun Chemical values candidates who are results-driven, collaborative, and adaptable, with a strong focus on customer satisfaction and innovation.
⚠️ Potential Challenges
- The role requires managing multiple projects simultaneously, which can be challenging for those who struggle with time management or prioritization.
- Working in a global organization may present cultural and time zone challenges that require adaptability and strong communication skills.
- The role may require occasional travel, which can be disruptive to personal schedules and family commitments.
- The competitive nature of the chemical manufacturing industry may present challenges in meeting sales targets and maintaining market share.
ASSUMPTION: The role presents both professional and personal challenges that require strong organizational skills, adaptability, and a results-oriented mindset.
📈 Similar Roles Comparison
- Compared to related roles in other industries, this role offers a unique opportunity to work in a global organization with a strong focus on innovation and sustainability.
- The chemical manufacturing industry presents unique challenges and opportunities compared to other sectors, such as consumer goods or technology.
- Career paths in digital marketing can vary depending on the industry, with opportunities for growth and specialization in various functional areas.
ASSUMPTION: This role offers a unique blend of global business operations, digital marketing, and sustainability-focused initiatives compared to similar roles in other industries.
📝 Sample Projects
- Developing and executing a global media plan for a new product launch, including coordinating with regional marketing managers to create localized content and promotional materials.
- Managing a paid search campaign for an existing product line, optimizing ad spend and maximizing ROI through A/B testing and keyword analysis.
- Collaborating with the global marketing team to create compelling content for an email marketing campaign, resulting in a 20% increase in open rates and a 15% increase in click-through rates.
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and collaborative aspects of the role, requiring strong project management skills and a results-oriented mindset.
❓ Key Questions to Ask During Interview
- Can you describe the global marketing team's structure and how this role fits within it?
- How does Sun Chemical support the professional development and growth of its marketing team members?
- What are the key priorities for the first 90 days in this role, and how will my success be measured?
- How does Sun Chemical approach sustainability and innovation in its marketing efforts?
- What are the most challenging aspects of working in a global organization, and how does Sun Chemical support its employees in overcoming these challenges?
ASSUMPTION: These interview questions demonstrate a proactive and strategic approach to understanding the role, the team, and the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your digital marketing expertise and strategic thinking.
- Prepare examples of your digital marketing campaigns and their outcomes to discuss during the interview.
- Research Sun Chemical's company culture and values to ensure a strong fit.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
