Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Accor

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic development and execution of digital marketing and e-commerce initiatives
• Driving performance across direct and indirect digital channels
• Enhancing brand visibility and optimizing digital guest touchpoints
• Supporting the visibility and engagement of the ALL – Accor Live Limitless loyalty program
• Collaborating with key stakeholders to contribute to the overall commercial strategy

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools, as well as the ability to work cross-functionally and independently.

📋 Key Responsibilities

✅ Develop and implement the hotel’s annual digital marketing strategy and budget

✅ Collaborate with key stakeholders to contribute to the overall commercial strategy

✅ Design and execute comprehensive quarterly and yearly e-commerce plans

✅ Manage all digital marketing efforts, including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and metasearch

✅ Monitor and report on performance across digital channels, analyzing key KPIs and ROI

✅ Oversee content production and ensure brand-consistent presence across key social media platforms

✅ Lead CRM strategy and manage third-party email marketing tools

✅ Support revenue optimization by monitoring rate parity and pricing integrity across all online distribution channels

✅ Support awareness and engagement of Accor’s loyalty program through digital campaigns

✅ Ensure optimal visibility, content accuracy, and conversion performance across OTA platforms

✅ Manage and enhance the hotel’s online reputation across review sites and social platforms

✅ Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel’s comp set

✅ Identify digital trends and insights, adapting strategies to improve performance and customer engagement

✅ Build and maintain strong partnerships with digital agencies and external vendors

✅ Stay up to date with emerging digital technologies and recommend their adoption where appropriate

ASSUMPTION: This role requires a data-driven, analytical mindset with a passion for innovation and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field

Experience: Minimum 5 years of experience in digital marketing/e-commerce, preferably within the hospitality or retail sectors

Required Skills:

• Fluency in English (written and spoken); additional language(s) a plus
• Strong expertise in digital marketing strategies, tools, analytics, and platforms
• Proficiency in content marketing, CRM, paid advertising, and social media management
• Excellent communication, presentation, and relationship-building skills
• Data-driven, analytical mindset with a passion for innovation and continuous improvement
• Energetic, proactive, and results-oriented with the ability to work independently and cross-functionally

Preferred Skills:

• Experience in the hospitality industry
• Familiarity with Accor’s digital standards and commercial objectives

ASSUMPTION: Candidates with experience in the hospitality industry and familiarity with Accor’s digital standards may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 35,000 per month ( Industry standard for a Digital Marketing Manager role in Dubai with 5-10 years of experience.

Benefits:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through Accor Academies and the opportunity to earn qualifications while working
• Opportunity to develop talent and grow within the property and across the world
• Ability to make a difference in the local community through Accor’s Corporate Social Responsibility activities

Working Hours: Full-time (40 hours per week) with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and Accor’s internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Accor is a world-leading hospitality group with over 360,000 experts across more than 110 countries. They offer a diverse range of brands and properties, from luxury hotels to smart economy options, resorts to residences.

Company Size: 10,001+ employees. As a large organization, Accor offers numerous opportunities for career advancement and professional development across the globe.

Founded: Accor was founded in 1967 and has since grown into a global hospitality leader, committed to driving positive change through business ethics, environmental sustainability, diversity, inclusion, and community engagement.

Company Description:

• Accor is a world-leading hospitality group bringing together over 360,000 experts across more than 110 countries.
• With 45+ brands and 5,700 properties ranging from luxury hotels to smart economy options, resorts to residences, Accor offers one of the industry’s most diverse and dynamic ecosystems.
• At the heart of Accor are their Heartists® who place people first and nurture a genuine passion for service, creating meaningful experiences that connect cultures and care with intention.

Company Specialties:

• Hospitality and Catering

Company Website: https://www.group.accor.com/

ASSUMPTION: Accor’s diverse range of brands and properties, as well as its global presence, provide numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate’s experience and qualifications

Reporting Structure: The Digital Marketing Manager will report directly to the Hotel Manager and collaborate with various departments, including Sales, Revenue Management, PR, F&B, and Corporate Marketing

Work Arrangement: Full-time, on-site position with flexibility for remote work as needed

Growth Opportunities:

• Progression within the digital marketing department or other departments within the hotel
• Opportunities to work on special projects or take on additional responsibilities
• Potential to transfer to other Accor properties or brands within the group

ASSUMPTION: Accor’s large size and diverse range of brands and properties provide numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Upscale hotel property with a modern and professional work environment

Office Location(s): Swissotel Al Ghurair & Swissotel Living Al Ghurair Hotel, Dubai, United Arab Emirates

Geographic Context:

• Dubai is a major business hub and tourist destination, offering a multicultural and dynamic work environment
• The hotel is located in Deira, within easy reach of major tourist landmarks, leisure destinations, and city services
• The hotel is linked to the Al Ghurair Shopping Centre and is only 3 stops away on the Dubai Metro from the Dubai World Trade Centre and a 10-minute drive from Dubai International Airport

Work Schedule: Full-time (40 hours per week) with flexibility for remote work as needed

ASSUMPTION: The hotel’s central location and proximity to major landmarks and transportation hubs make it an ideal place to work for those interested in the hospitality industry and living in Dubai.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Hotel Manager and relevant department heads
• Final round interview with the General Manager or another senior leader

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Communication and presentation skills
li>Data analysis and problem-solving abilities
• Cultural fit and alignment with Accor’s values and mission

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and Accor’s brand
• Prepare examples of digital marketing campaigns or projects you’ve worked on, focusing on their impact and results

ATS Keywords: Digital Marketing, E-commerce, SEO, SEM, Paid Media, Social Media, CRM, Email Marketing, Analytics, Hospitality, Hotel, Dubai, Accor

ASSUMPTION: Accor’s hiring process is designed to assess candidates’ technical skills, cultural fit, and alignment with the company’s values and mission.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• CRM software (e.g., Salesforce, HubSpot)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• SEO and SEM tools (e.g., Google Ads, SEMrush)
• Paid media platforms (e.g., Google Ads, Facebook Ads)
• Programmatic buying platforms (e.g., Google Display Network, The Trade Desk)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Pioneering the Art of Responsible Hospitality
• Connecting Cultures with Heartfelt Care
• Acting with Integrity and Respect

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and proactive

Self-Assessment Questions:

• Do you have a genuine passion for service and creating meaningful experiences for guests?
• Are you comfortable working in a multicultural and dynamic work environment?
• Do you thrive in a collaborative and cross-functional work setting?

ASSUMPTION: Accor values candidates who are passionate about hospitality, committed to providing exceptional service, and able to work effectively in a diverse and collaborative environment.

⚠️ Potential Challenges

• Managing multiple digital marketing channels and campaigns simultaneously
• Balancing the needs and priorities of various departments and stakeholders
• Keeping up with the latest digital marketing trends and technologies
• Working in a fast-paced and dynamic hospitality environment

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to prioritize and manage multiple tasks effectively.

📈 Similar Roles Comparison

• Compared to other digital marketing roles in the hospitality industry, this position places a stronger emphasis on e-commerce and revenue optimization
• Accor’s global presence and diverse range of brands offer unique opportunities for career growth and development
• This role requires a higher level of strategic thinking and collaboration with various departments compared to more specialized digital marketing roles

ASSUMPTION: Candidates with experience in hospitality digital marketing and a strong understanding of e-commerce strategies may find this role particularly appealing.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new hotel opening
• Conducting a competitive analysis of digital marketing efforts within the hotel’s comp set and identifying opportunities for improvement
• Managing a successful influencer marketing campaign to promote the hotel’s new restaurant or spa

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Digital Marketing Manager role at Accor.

❓ Key Questions to Ask During Interview

• Can you describe the hotel’s target audience and how digital marketing strategies are tailored to reach them?
• How does this role collaborate with other departments, such as Sales and Revenue Management, to drive commercial success?
• What opportunities are there for professional development and growth within the digital marketing department or the hotel more broadly?
• How does Accor support work-life balance for its employees?
• What are the biggest challenges facing the hotel’s digital marketing efforts, and how can this role address them?

ASSUMPTION: These questions help candidates better understand the role, the hotel’s digital marketing strategy, and Accor’s commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your digital marketing experience and achievements, focusing on those most relevant to this role
• Write a cover letter that demonstrates your understanding of the role and Accor’s brand, and explains why you are the ideal candidate for this position
• Prepare examples of digital marketing campaigns or projects you’ve worked on, focusing on their impact and results
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.