📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: IDT
🔹 Location: Multiple locations across LATAM (Lima, Bogotá, Asunción, Uruguay, Sucre, Caracas, Mexico, Quito, Panama, Costa Rica, Santiago)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid or remote work, based on company size and role requirements)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing activities across digital and retail channels for International Mobile Top Up and eGift products
- Focusing on customer acquisition and retention in the USA and key international markets
- Collaborating with cross-functional teams to launch and market new or enhanced products
- Managing a marketing specialist and external agencies
- Analyzing data and proposing action plans to grow the business
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Design and implement marketing campaigns for digital and retail channels
✅ Execute and measure CRM campaigns (SMS, In App messages, emails)
✅ Manage new customer acquisition programs and community events
✅ Lead campaign creative elements with designers/agency
✅ Analyze international mobile top up data and propose action plans
✅ Collaborate with product and sales teams to launch new/enhanced products
✅ Conduct surveys to understand customer behavior, preferences, and competition
✅ Track marketing competitive activity
✅ Manage relationships with product, sales, external mobile operators, and agencies
✅ Develop presentations demonstrating campaign results, business analysis, etc.
✅ Supervise one marketing specialist
ASSUMPTION: This role requires strong project management, organization, communication, and interpersonal skills, as well as the ability to work under tight deadlines.
🎯 Required Qualifications
Education: Marketing degree
Experience: 5+ years of digital B2C marketing experience, with experience in the US and international markets
Required Skills:
- Bilingual English/Spanish – Fluent in English
- High energy and desire to work in a results-oriented environment
- Excellent project management, organization, communication, and interpersonal skills
- Strong digital and creative marketing knowledge and project management skills
- Ability to work under tight deadlines
- 2 or more years of prior experience in the money transfer or financial services industry
- Working for a mobile carrier is a plus
Preferred Skills:
- Experience in the convenience store or retail industry
- Familiarity with POS systems
- Knowledge of the Hispanic market
ASSUMPTION: Given the company's size and industry, candidates with relevant experience in digital marketing, B2C marketing, and the financial services industry are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Manager role with 5-10 years of experience in the LATAM region, the estimated salary range is $70,000 - $100,000 USD per year. This range may vary depending on the specific location and the candidate's level of experience.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee discounts on IDT products and services
Working Hours: Full-time position, with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote or hybrid work arrangements)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's level of experience and the specific location. Benefits may also vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: IDT operates in the communications and financial services industry, focusing on prepaid communication and payment services, international voice carriers, and mobile top-up services.
Company Size: IDT is a mid-sized company with over 1500 employees across 20+ countries, generating revenues in excess of $1.5 billion. As a mid-sized company, IDT offers a balance between the agility of a startup and the stability of an enterprise.
Founded: IDT was founded in 1990 and is headquartered in New Jersey, US.
Company Description:
- IDT is a leading provider of prepaid communication and payment services, with a strong focus on international voice carriers and mobile top-up services
- The company's BOSS Revolution brand offers mobile top-up and eGift services, enabling customers to easily and securely top up mobile phones with credit and/or data across borders
- IDT is listed on the NYSE and employs over 1500 people across 20+ countries, with revenues in excess of $1.5 billion
Company Specialties:
- Prepaid communication services
- International voice carriers
- Mobile top-up services
- Financial services
- Retail and digital marketing
Company Website: www.idt.net
ASSUMPTION: As a mid-sized company, IDT offers a dynamic and collaborative work environment, with opportunities for growth and professional development.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a minimum of 5 years of experience in digital B2C marketing, with a focus on customer acquisition and retention.
Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director and will supervise one marketing specialist.
Work Arrangement: This role is primarily on-site, with potential for hybrid or remote work arrangements based on the company's size and the candidate's location.
Growth Opportunities:
- Potential to expand the role's responsibilities based on performance and business needs
- Opportunities to work on cross-functional projects and collaborate with various teams
- Possibility to grow within the marketing department or explore other areas of the business
ASSUMPTION: Given the company's size and industry, candidates can expect a challenging and rewarding role with opportunities for growth and professional development.
🌍 Location & Work Environment
Office Type: IDT has multiple office locations across LATAM, with a mix of on-site and hybrid/remote work arrangements available for this role.
Office Location(s): Lima, Bogotá, Asunción, Uruguay, Sucre, Caracas, Mexico, Quito, Panama, Costa Rica, Santiago
Geographic Context:
- LATAM region with a diverse customer base and market opportunities
- Opportunity to work in a multicultural environment and collaborate with teams across different time zones
- Access to local amenities and cultural experiences in each office location
Work Schedule: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for remote or hybrid work arrangements based on the company's size and the candidate's location.
ASSUMPTION: The work environment at IDT is dynamic, collaborative, and focused on driving results through data-driven decision making and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with IDT's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the LATAM market and IDT's products and services
- Prepare examples of your past marketing campaigns and their outcomes
- Be ready to discuss your approach to data-driven decision making and customer acquisition strategies
ATS Keywords: Digital Marketing, B2C Marketing, Customer Acquisition, CRM Campaigns, Data Analysis, Creative Marketing, Budget Management, Market Research, Team Collaboration, Survey Conducting, Competitive Analysis, Campaign Execution, Mobile Top Ups
ASSUMPTION: The interview process will be conducted in English, and candidates should be prepared to discuss their marketing experience and strategies in a clear and concise manner.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's location and the company's size.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity and inclusion
Work Style:
- Data-driven and results-oriented
- Dynamic and fast-paced
- Collaborative and team-focused
- Adaptable and flexible
- Customer-focused and customer-centric
Self-Assessment Questions:
- How do you align with IDT's customer-centric approach to marketing?
- Can you provide an example of a time when you drove results through data-driven decision making?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
- How do you stay up-to-date with industry trends and best practices in digital marketing?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with IDT's values and work style, as well as their ability to thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Working with remote teams and external agencies across different time zones
- Adapting to a fast-paced and dynamic work environment
- Balancing data-driven decision making with creative and innovative marketing strategies
- Managing a marketing specialist and external agencies
ASSUMPTION: Given the company's size and industry, candidates should be prepared to face these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other senior marketing roles in the industry, this position offers a unique opportunity to lead marketing activities across digital and retail channels for a leading provider of prepaid communication and payment services
- This role requires a strong focus on customer acquisition and retention, with a data-driven approach to marketing strategies and campaign execution
- Career progression in this role may involve expanding the role's responsibilities or exploring other areas of the business, depending on the candidate's performance and the company's growth
ASSUMPTION: Candidates should be prepared to discuss their relevant marketing experience and how it compares to other roles in the industry, as well as their long-term career goals and aspirations.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to acquire new customers in a specific geographic region
- Conducting market research and competitive analysis to identify opportunities for growth and expansion
- Designing and implementing a customer referral program to drive new customer acquisition and retention
- Collaborating with cross-functional teams to launch and market a new mobile top-up product or service
ASSUMPTION: Candidates should be prepared to discuss their relevant marketing experience and provide examples of past projects and campaigns that demonstrate their skills and expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that the company has executed in the past, and what made it successful?
- How does the company approach working with external agencies and partners to execute marketing campaigns?
- What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and the company's marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Be ready to discuss your approach to data-driven decision making and customer acquisition strategies
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
