📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Ingram Content Group
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing online marketing campaigns to drive consumer demand and improve print and ebook sales.
- Engaging customers through eCommerce and social media channels.
- Executing online strategies and plans.
- Collaborating with distribution publishers on title selection and marketing strategy.
- Coordinating marketing efforts among in-house staff, agency partners, and freelancers to execute ROI-positive digital advertising campaigns.
ASSUMPTION: This role requires a strategic marketer with a strong background in digital marketing and online advertising to drive results and coordinate efforts across various teams and partners.
📋 Key Responsibilities
✅ Develops and leverages up-to-date channel learnings and audience insights to ensure optimal ad targeting and creative development.
✅ Develops and implements content to support marketing plans and campaigns.
✅ Executes and manages advertising campaigns in leading search, social, and retail advertising channels.
✅ Uses internal and external tools to launch, analyze, and optimize cross-channel advertising.
✅ Employs digital advertising best practices around targeting and segmentation, tests and A/B splits, and campaign optimization.
✅ Routinely analyzes advertising and sales performance to achieve ROI goals and inform strategy.
✅ Effectively communicates to key internal and external stakeholders around campaign status, KPIs, and recommended actions.
✅ Excels at project management and running several campaigns simultaneously.
✅ Manages relationships and communications with external marketing partners.
✅ Works across business units to ensure efforts are driving sales in an ROI-positive way.
✅ Monitors trends on best practices and techniques across the book industry, ecommerce, social media, consumer marketing, and online advertising spaces.
✅ Evaluates new opportunities and technologies while proactively researching issues and formulating solutions.
ASSUMPTION: This role involves a high level of multitasking, collaboration, and data-driven decision-making to ensure successful campaign execution and positive ROI.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 5 years in digital marketing and online advertising
Required Skills:
- Proven experience in digital marketing and online advertising
- Strong organizational skills
- Excellent communication and project management skills
- Ability to analyze data and draw insights to inform strategy
- Familiarity with advertising platforms (Meta, TikTok, Amazon, Google, etc.)
Preferred Skills:
- Recent experience directly executing ads in Meta, TikTok, Amazon, and Google
- Experience building multi-channel advertising strategies for small to medium budgets
- Experience managing multiple campaigns simultaneously
- Experience in book publishing, agency, or related environment
ASSUMPTION: While a Bachelor's degree is required, equivalent experience in digital marketing and online advertising will also be considered.
💰 Compensation & Benefits
Salary Range: $87,475 - $110,601 This range represents the anticipated low and high end of the salary for this position. It will be determined by factors including but not limited to: the applicant’s education, experience, knowledge, skills, and abilities, geographic location, as well as internal equity and alignment with market data.
Benefits:
- A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
- 15 vacation days & 12 sick days accrued annually and 3 personal days
- 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
- Encouraged continued education with our tuition reimbursement program
- Financial and in-kind opportunities to engage with non-profits in your community
- Take breaks or brainstorm in our game room with ping pong & foosball
- Casual Dress Code
Working Hours: 40 hours per week, Monday through Friday
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the New York area. The final salary will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing
Company Size: 1,001-5,000 employees
Founded: Ingram Industries Inc. was founded in 1964, and Ingram Content Group is a part of Ingram Industries Inc.
Company Description:
- Connects people with content in all forms, providing comprehensive services for publishers, retailers, libraries, and educators.
- Services include digital and physical book distribution, print-on-demand, and digital learning.
- Emphasizes technology, innovation, and creativity to make services seamless and accessible.
Company Specialties:
- Wholesale Book Distribution
- Print on Demand
- Full Service Distribution
- Digital Content Distribution
Company Website: http://www.ingramcontent.com
ASSUMPTION: Ingram Content Group is a well-established company in the book publishing industry, offering a wide range of services and opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: This role reports directly to the Marketing Director and works closely with in-house marketing staff, agency partners, and freelancers.
Work Arrangement: On-site, full-time position based in New York, NY. Occasional remote work may be considered for specific projects or tasks.
Growth Opportunities:
- Potential advancement within the marketing department or other departments within the company.
- Opportunities to work on high-profile campaigns and projects, gaining valuable experience and exposure.
- Chance to collaborate with and learn from industry experts and thought leaders.
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: Corporate office environment with a casual dress code and game room for breaks and brainstorming sessions.
Office Location(s): 1400 Broadway, New York, NY 10018, USA
Geographic Context:
- New York, NY is a major hub for the publishing industry, offering ample opportunities for networking and professional development.
- The office is located in the heart of Midtown Manhattan, providing easy access to public transportation and various amenities.
- The city offers a diverse and vibrant culture, with numerous attractions, events, and recreational activities.
Work Schedule: Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The office environment at Ingram Content Group is collaborative, creative, and supportive, fostering open communication and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission and review
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the Marketing Director
Key Assessment Areas:
- Digital marketing and online advertising experience
- Campaign management and project management skills
- Data analysis and strategic thinking
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss specific examples of your digital marketing campaigns and their outcomes.
- Research Ingram Content Group and the book publishing industry to demonstrate your knowledge and enthusiasm.
ATS Keywords: Digital Marketing, Online Advertising, Campaign Management, Project Management, Data Analysis, Marketing Strategy, Book Publishing, ROI, A/B Testing, Targeting, Segmentation
ASSUMPTION: The interview process at Ingram Content Group is designed to assess your skills, experience, and cultural fit, ensuring a strong match for both the candidate and the company.
🛠️ Tools & Technologies
- Advertising platforms: Meta, TikTok, Amazon, Google, etc.
- Campaign management tools: Google Ads, Facebook Ads Manager, etc.
- Data analysis tools: Google Analytics, Excel, etc.
- Project management tools: Asana, Trello, etc.
ASSUMPTION: Familiarity with relevant advertising platforms, campaign management tools, data analysis tools, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform strategy?
- Do you have a proven track record of driving results in digital marketing campaigns?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: Ingram Content Group values candidates who are passionate about digital marketing, data-driven, collaborative, and adaptable to the fast-paced nature of the industry.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong project management skills and attention to detail.
- Keeping up with the latest trends and best practices in digital marketing and online advertising.
- Collaborating effectively with various internal and external stakeholders, including in-house marketing staff, agency partners, and freelancers.
- Working in a fast-paced, dynamic environment that may require occasional overtime to meet project deadlines.
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, effective communication, and a proactive approach to staying up-to-date with industry trends and best practices.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing for the book publishing industry, requiring a strong understanding of both marketing strategies and the publishing landscape.
- Compared to other digital marketing roles, this position offers a unique opportunity to work in a dynamic and innovative industry, with ample opportunities for professional growth and development.
- Career paths in this role may include advancement within the marketing department or other departments within the company, as well as opportunities to work on high-profile campaigns and projects.
ASSUMPTION: This role offers a unique blend of digital marketing experience and industry-specific knowledge, providing a strong foundation for career growth and advancement.
📝 Sample Projects
- Developing and executing a multi-channel advertising campaign to drive sales for a newly released book, including targeted ads on Meta, TikTok, Amazon, and Google.
- Analyzing campaign performance data to optimize targeting, creative, and bidding strategies, resulting in a 20% increase in ROI.
- Collaborating with distribution publishers to develop and implement a marketing strategy for a backlist title, including targeted social media campaigns and influencer partnerships, resulting in a 15% increase in sales.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from campaign development and execution to data analysis and optimization, as well as collaboration with internal and external stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working in the book publishing industry, and how does the company address these challenges?
- What opportunities are there for growth and advancement within the company, both within the marketing department and across other departments?
- How does the company foster a culture of innovation and adaptability in the face of industry changes?
ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your digital marketing campaigns and their outcomes to discuss during the interview.
- Research Ingram Content Group and the book publishing industry to demonstrate your knowledge and enthusiasm.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
