Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Accor

🔹 Location: Cape Town, South Africa

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and executing a Digital Marketing Strategy for the hotel
• Managing digital marketing campaigns across various channels
• Overseeing stakeholder relationships and ensuring alignment with company values
• Monitoring return on investment and budget management

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tactics, as well as the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Designing and proposing cost-effective Digital Marketing Campaigns

✅ Monitoring and evaluating Return on Investment in Digital Marketing Campaigns

✅ Planning, executing, and managing digital marketing campaigns across various channels

✅ Overseeing the creation and distribution of high-quality and engaging content

✅ Ensuring the monitoring and evaluation of guest feedback on digital platforms

✅ Managing digital platforms and programs, including TrustYou account and reviews

✅ Coordinating digital media related queries and managing pay-per-click (PPC) advertising campaigns

ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and proficiency in relevant digital marketing software.

🎯 Required Qualifications

Education: A Marketing Diploma/Degree with Specialisation in Digital Marketing

Experience: 2+ years of experience in a hotel environment preferred

Required Skills:

• Excellent written and verbal communication skills
• Proficient in all relevant computer programmes in the MS Office Suite and appropriate Digital Marketing software
• Excellent organizational and planning skills
• Creative, innovative, and forward-thinking
• The ability to multitask and prioritize
• Self-motivated with specialisation
• Negotiation skills
• Ability to work under pressure

Preferred Skills:

• Experience in hotel environment

ASSUMPTION: Candidates with relevant experience in digital marketing and a strong understanding of the hospitality industry will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between ZAR 350,000 and ZAR 450,000 per annum, based on industry standards for a Digital Marketing Manager with 2-5 years of experience in the hospitality industry in Cape Town.

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Discounted hotel stays and food & beverage discounts

Working Hours: Full-time position with standard working hours, including weekends and public holidays as required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Accor operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: Accor is a large corporation with over 10,000 employees globally, providing extensive resources and opportunities for career growth.

Founded: Accor was founded in 1967 and has since grown into a leading hospitality company with a presence in over 100 countries.

Company Description:

• Accor is a global leader in the hospitality industry, offering a wide range of hotel brands and services
• The company is committed to providing exceptional guest experiences and nurturing talent within its workforce
• Accor places people at the heart of its operations, creating emotion for guests and fostering passion for service and achievement

Company Specialties:

• Hospitality and catering

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's extensive experience and global presence provide a strong foundation for career growth and development within the hospitality industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level digital marketing professional with 2-5 years of experience in the hospitality industry.

Reporting Structure: The Digital Marketing Manager reports directly to the Marketing Manager and works closely with various departments and stakeholders within the hotel.

Work Arrangement: This is an on-site position, requiring the candidate to be present at the hotel in Cape Town, South Africa.

Growth Opportunities:

• Progression to a senior digital marketing role within the hotel or Accor group
• Expansion of responsibilities to include additional hotels or regions
• Development of leadership and management skills through mentoring and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the Accor group.

🌍 Location & Work Environment

Office Type: On-site, with a presence required at the hotel in Cape Town, South Africa.

Office Location(s): Cape Town, South Africa

Geographic Context:

• Cape Town is a vibrant city with a rich cultural heritage and a thriving tourism industry
• The city offers a high quality of life, with beautiful beaches, mountains, and numerous attractions
• Cape Town is a popular destination for both local and international tourists, providing ample opportunities for digital marketing campaigns

Work Schedule: Full-time position with standard working hours, including weekends and public holidays as required.

ASSUMPTION: Cape Town's thriving tourism industry and diverse cultural landscape provide an ideal environment for digital marketing campaigns and growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Digital marketing skills and experience
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Accor's values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the hospitality industry and Accor's values
• Prepare examples of successful digital marketing campaigns you've managed or contributed to

ATS Keywords: Digital Marketing, SEO, SEM, Email Marketing, Content Marketing, Social Media, Display Advertising, Budget Management, Customer Service, Interpersonal Relationships, Negotiation Skills, Organizational Skills, Creative Thinking, Multi-tasking, Self-Motivation, Teamwork

ASSUMPTION: Accor's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on digital marketing expertise and hospitality industry knowledge.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., SEMrush, Ahrefs)
• PPC advertising platforms (e.g., Google Ads, Facebook Ads)

ASSUMPTION: Proficiency in relevant digital marketing software and tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for service
• Respect for people
• Integrity
• Expertise
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on guest satisfaction
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a passion for hospitality and a commitment to exceptional guest service?
• Are you able to work effectively with a diverse range of stakeholders, both internally and externally?
• Do you thrive in a fast-paced, dynamic work environment and enjoy working as part of a team?

ASSUMPTION: Accor values candidates who demonstrate a strong commitment to guest service, collaboration, and adaptability in their work style.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously
• Working with diverse stakeholders and balancing their priorities
• Adapting to the unique digital marketing needs of the hotel and its target audiences
• Keeping up with the latest digital marketing trends and best practices

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position is focused on the hospitality industry and requires a strong understanding of hotel operations and guest service
• Accor's global presence and extensive brand portfolio offer unique opportunities for career growth and development
• This role is suitable for candidates with 2-5 years of experience in digital marketing, seeking to advance their career in the hospitality industry

ASSUMPTION: This role offers a unique blend of digital marketing expertise and hospitality industry knowledge, providing a strong foundation for career growth and development.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a hotel's special offers
• Managing a PPC advertising campaign to drive bookings during a hotel's peak season
• Analyzing guest feedback and implementing improvements to digital marketing strategies

ASSUMPTION: These sample projects demonstrate the range of digital marketing responsibilities and the importance of data-driven decision-making in this role.

❓ Key Questions to Ask During Interview

• Can you describe the hotel's target audience and how digital marketing strategies are tailored to reach them?
• How does this role collaborate with other departments and stakeholders within the hotel?
• What opportunities are there for professional development and growth within Accor?
• How does Accor support work-life balance for its employees?
• What are the key performance indicators (KPIs) for this role, and how are they measured and reported?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, as well as their commitment to understanding the digital marketing strategies and goals of the hotel.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've managed or contributed to
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.