📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Bath Concepts Independent Dealers
🔹 Location: Vancouver, WA
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact digital marketing campaigns
- Analyzing performance data to optimize ROI and drive business goals
- Collaborating with cross-functional teams to ensure brand cohesion and consistency
- Leading content strategy across digital channels, from paid ads to organic reach
- Integrating cutting-edge tools and AI to enhance marketing efficiency
ASSUMPTION: This role requires a strategic thinker with a deep understanding of the Seven C's framework to create effective marketing campaigns that drive customer engagement and conversions.
📋 Key Responsibilities
✅ Develop and execute high-impact digital marketing campaigns
✅ Analyze performance data to optimize ROI and drive business goals
✅ Collaborate with cross-functional teams to ensure brand cohesion and consistency
✅ Lead content strategy across digital channels, from paid ads to organic reach
✅ Integrate cutting-edge tools and AI to enhance marketing efficiency
ASSUMPTION: The ideal candidate will have a proven track record in digital marketing, with a strong focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of digital marketing experience, preferably in the home services industry
Required Skills:
- Expertise in Google Ads, SEO, SEM (PPC), Web Analytics, Data Analysis, and Project Management
- Strong skills in Content Creation, AI tools, and campaign performance optimization
- Familiarity with social media marketing and email marketing platforms
- Strategic thinking and a deep understanding of the Seven C's framework
- Results-driven mindset and passion for continuous improvement
Preferred Skills:
- Experience with CRM software and marketing automation tools
- Fluency in additional languages
ASSUMPTION: While a degree in marketing or business is preferred, equivalent experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Digital Marketing Manager with 10+ years of experience in the home services industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on company products and services
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional evening or weekend work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bath Concepts Independent Dealers operates in the manufacturing industry, specializing in acrylic baths, showers, wall surrounds, and related products for the bathroom remodeling industry.
Company Size: Bath Concepts Independent Dealers has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Bath Concepts Independent Dealers was founded in 1999, with over two decades of experience in the industry.
Company Description:
- Bath Concepts Independent Dealers is one of the largest independent manufacturers of acrylic baths, showers, wall surrounds, and related products for the bathroom remodeling industry.
- The company was created to meet the needs of consumers who were dissatisfied with the quality and workmanship available in the marketplace, focusing on stylish, cost-effective, low-maintenance bath improvement solutions.
- Bath Concepts Independent Dealers offers a wide range of bath and shower products, including tub-to-shower conversions, replacement bathtubs, wall surrounds, replacement shower bases, and accessibility products like walk-in tubs and barrier-free showers.
Company Specialties:
- Manufacturing
- Bathroom Remodeling
- Replacement Bathtubs
- Bath Liners
- Tub to Shower Conversions
- Accessibility Products
- Walk-in Tubs
- Wall Surrounds
- Barrier Free Showers
Company Website: https://www.bathconcepts.com/
ASSUMPTION: Bath Concepts Independent Dealers' focus on quality and workmanship sets it apart in the bathroom remodeling industry, providing a strong foundation for marketing efforts.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise and strategic thinking.
Reporting Structure: The Digital Marketing Manager will report directly to the Vice President of Marketing and collaborate with various cross-functional teams, including sales, product, and design.
Work Arrangement: This is an on-site position, with the expectation that the candidate will be local to or willing to relocate to Vancouver, WA.
Growth Opportunities:
- Potential to expand the digital marketing team and take on a leadership role
- Opportunities to work on diverse marketing campaigns across various product lines
- Chance to contribute to the company's overall growth strategy and make a significant impact on its success
ASSUMPTION: The Digital Marketing Manager role offers ample opportunities for growth and development within the company, as Bath Concepts Independent Dealers continues to expand its market presence.
🌍 Location & Work Environment
Office Type: The company's headquarters is a modern manufacturing facility with dedicated office space for marketing and other departments.
Office Location(s): 1800 Industrial Dr, Libertyville, IL 60048, US
Geographic Context:
- Vancouver, WA, is located in the Pacific Northwest, offering a mild climate, beautiful natural surroundings, and a high quality of life.
- The area is known for its vibrant culture, strong sense of community, and numerous outdoor recreation opportunities.
- Vancouver is conveniently located near Portland, OR, providing easy access to additional amenities and attractions.
Work Schedule: The work schedule is typically Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for occasional evening or weekend work as needed to support marketing campaigns or events.
ASSUMPTION: The work environment at Bath Concepts Independent Dealers is collaborative and innovative, with a strong focus on teamwork and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- In-depth interview with the Vice President of Marketing to discuss the role, responsibilities, and expectations
- Skills assessment or case study to evaluate the candidate's strategic thinking and problem-solving abilities
- Final interview with key stakeholders to ensure a strong fit within the team
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data-driven decision making and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Include specific examples of successful marketing campaigns you've led or contributed to
- Demonstrate your understanding of the Seven C's framework and how you've applied it in previous roles
- Showcase your ability to analyze data and make data-driven decisions
ATS Keywords: Digital Marketing, Google Ads, SEO, SEM, PPC, Web Analytics, Data Analysis, Project Management, Content Creation, AI Tools, Campaign Performance Optimization, Social Media Marketing, Email Marketing, Strategic Thinking, Seven C's Framework
ASSUMPTION: The application process at Bath Concepts Independent Dealers is designed to assess the candidate's skills, experience, and cultural fit, with a strong emphasis on strategic thinking and data-driven decision making.
🛠️ Tools & Technologies
- Google Ads
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- AI tools (e.g., IBM Watson, Google AI)
ASSUMPTION: The ideal candidate will have experience with a variety of digital marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Quality and Workmanship
- Innovation
- Integrity
- Customer Focus
- Collaboration
- Continuous Improvement
Work Style:
- Data-driven and strategic
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you demonstrate a strong understanding of the Seven C's framework in your marketing strategies?
- Can you provide an example of a time when you optimized a marketing campaign based on data analysis?
- How do you balance the need for innovation with the importance of maintaining brand consistency?
ASSUMPTION: Bath Concepts Independent Dealers values candidates who are passionate about digital marketing, committed to continuous learning, and eager to contribute to the company's growth and success.
⚠️ Potential Challenges
- Managing a tight marketing budget while still delivering high-impact campaigns
- Balancing the need for short-term results with long-term strategic planning
- Keeping up with the latest digital marketing trends and technologies
- Collaborating effectively with cross-functional teams to ensure brand cohesion and consistency
ASSUMPTION: The Digital Marketing Manager role at Bath Concepts Independent Dealers presents unique challenges that require a strategic, data-driven, and collaborative approach.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a deep understanding of the Seven C's framework to create effective marketing campaigns that drive customer engagement and conversions.
- In the home services industry, the Digital Marketing Manager must be able to adapt marketing strategies to target both homeowners and commercial customers.
- Career progression in this role could lead to a Director of Marketing or Vice President of Marketing position, with opportunities to oversee a larger marketing team and expand the company's market presence.
ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on the Seven C's framework and the unique aspects of the home services industry set it apart.
📝 Sample Projects
- Developing and executing a targeted Google Ads campaign to increase leads for the company's replacement bathtub product line
- Analyzing website traffic data to identify trends and optimize organic reach through SEO strategies
- Creating and implementing a social media marketing plan to engage with customers and promote the company's accessibility products
ASSUMPTION: The Digital Marketing Manager role at Bath Concepts Independent Dealers offers a variety of projects that allow the candidate to leverage their digital marketing skills and make a significant impact on the company's success.
❓ Key Questions to Ask During Interview
- How does the company plan to support the growth and development of the digital marketing team in the coming years?
- Can you describe the company's approach to data-driven decision making and how it integrates into the marketing strategy?
- How does the company ensure brand consistency across various marketing channels and product lines?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
- How does the company support work-life balance for its employees, particularly in a role that may require occasional evening or weekend work?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills, with a focus on the Seven C's framework and data-driven decision making
- Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your ability to create and optimize high-impact digital marketing strategies
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
