🔹 Job Title: Digital Marketing Manager
🔹 Company: Careers International
🔹 Location: Dubai, Dubai
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the UAE real estate market and experience working in both primary and secondary markets.
✅ Develop and execute digital marketing strategies for real estate projects (off-plan & ready properties)
✅ Plan and manage campaigns across Google Ads, Meta Ads (FB/IG), TikTok, and other platforms
✅ Optimize lead generation funnels and retargeting strategies
✅ Collaborate with sales teams to align marketing efforts with target audiences
✅ Analyze performance metrics (CPL, CTR, ROI) and adjust strategies accordingly
✅ Manage and grow the company’s online presence (website, SEO, social media)
✅ Coordinate property photo/video shoots and virtual tours
✅ Write compelling content for listings, email campaigns, and landing pages
✅ Maintain CRM systems and support lead nurturing workflows
✅ Stay up-to-date with trends in digital marketing and UAE real estate
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
Education: Bachelor’s degree in Marketing, Business, or related field preferred
Experience: Proven experience in digital marketing within real estate, with a minimum of 5-6 years of experience in the UAE. Experience working in both primary and secondary UAE property markets is required.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, fluency in Arabic may be beneficial for this role due to the target market.
Salary Range: ASSUMPTION: Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the UAE real estate market, the estimated salary range is AED 25,000 - 35,000 per month.
Benefits:
Working Hours: Full-time, 40 hours per week. Flexible working hours may be available based on team needs and performance.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
Industry: Careers International is a staffing and recruiting company specializing in volume recruitment for engineering, technical, project management, and essential support personnel. They provide end-to-end recruitment services to their clients for large projects.
Company Size: Careers International has 51-200 employees, making it a mid-sized company. This size allows for a more personal work environment while still offering opportunities for growth and collaboration.
Founded: Careers International was founded in 1985 and has since grown to become a leading international recruitment company.
Company Description:
Company Specialties:
Company Website: www.careersinternational.in
ASSUMPTION: Careers International's focus on international recruitment may provide opportunities for candidates interested in working with a diverse range of clients and industries.
Career Level: This role is at the mid-level management stage, with the potential for growth into a senior role within the marketing department.
Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director and may oversee junior marketing team members.
Work Arrangement: This is an on-site role, with the possibility of flexible working hours based on team needs and performance.
Growth Opportunities:
ASSUMPTION: Given the company's focus on international recruitment, there may be opportunities for candidates interested in working abroad in the future.
Office Type: Careers International's Dubai office is located in the Al Moosa Tower on Sheikh Zayed Road, offering a modern and professional work environment.
Office Location(s): Sheikh Zayed Road, Al Moosa Tower, Dubai, Dubai
Geographic Context:
Work Schedule: The work schedule is typically Monday to Friday, with the possibility of flexible hours based on team needs and performance.
ASSUMPTION: The UAE's expat-friendly environment and tax-free income may be attractive to international candidates.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Real Estate Sales, Lead Generation, Brand Visibility, Google Ads, Meta Ads, TikTok, SEO, Social Media, Content Creation, CRM, Email Marketing, Analytics, Reporting, Copywriting, Marketing Automation, UAE Real Estate Knowledge, Driving License
ASSUMPTION: Careers International's recruitment process may be subject to change, and it is essential to monitor the company's career page for the most up-to-date information.
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Careers International values candidates who are proactive, results-driven, and able to work effectively in a team environment.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.
ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique focus on the UAE real estate market sets it apart.
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful digital marketing campaigns in the real estate industry.
ASSUMPTION: These questions demonstrate the candidate's interest in the role and their understanding of the key aspects of digital marketing in the real estate industry.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.